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Custom designer vs visual designer

The differences between custom designers and visual designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a custom designer and a visual designer. Additionally, a visual designer has an average salary of $86,495, which is higher than the $59,230 average annual salary of a custom designer.

The top three skills for a custom designer include sketch, customer orders and customer service. The most important skills for a visual designer are sketch, visual design, and graphic design.

Custom designer vs visual designer overview

Custom DesignerVisual Designer
Yearly salary$59,230$86,495
Hourly rate$28.48$41.58
Growth rate3%3%
Number of jobs45,12346,815
Job satisfaction--
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 75%
Average age3838
Years of experience1212

What does a custom designer do?

A custom designer's duties depend on their line of work or industry of employment. They are typically working together with a company's design and creative team where the tasks include meeting with clients to identify their preferences and needs, gathering and analyzing data to determine the best procedures, conceptualizing plans, drafting designs, and producing samples or prototypes for client approval. Furthermore, as a custom designer, it is essential to maintain an active communication line with the creative and production team to ensure the accuracy and quality of the end product.

What does a visual designer do?

A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.

Custom designer vs visual designer salary

Custom designers and visual designers have different pay scales, as shown below.

Custom DesignerVisual Designer
Average salary$59,230$86,495
Salary rangeBetween $42,000 And $81,000Between $51,000 And $143,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateCaliforniaCalifornia
Best paying companyGeneral MotorsByteDance
Best paying industryRetailStart-up

Differences between custom designer and visual designer education

There are a few differences between a custom designer and a visual designer in terms of educational background:

Custom DesignerVisual Designer
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Custom designer vs visual designer demographics

Here are the differences between custom designers' and visual designers' demographics:

Custom DesignerVisual Designer
Average age3838
Gender ratioMale, 44.4% Female, 55.6%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between custom designer and visual designer duties and responsibilities

Custom designer example responsibilities.

  • Accomplish a theme redesign using css edits and html edits for a not for profit children's social network helpline.
  • Design and code responsive email templates to current industry standards using CSS, HTML and some JSON.
  • Develop functional wireframes and GUI prototypes in HTML using Dreamweaver MX.
  • Perform QC test on the fabric to ensure it meet customer requirements.
  • Utilize various graphical and animation software tools and technologies to transform graphical concepts into specific electronic applications on and off-line.
  • Create t-shirt graphics and logos for embroidery.
  • Show more

Visual designer example responsibilities.

  • Design, project manage, and build retail stores from sketch to completion.
  • Manage website redesign including copywriting and updating all website content.
  • Produce and deliver HTML5, CSS3 and graphical items.
  • Design team brand and logo for organization.
  • Provide approved design in HTML5 to web developer for publishing.
  • Utilize expertise in Photoshop CS6, HTML5/CSS, Squarespace, and JavaScript.
  • Show more

Custom designer vs visual designer skills

Common custom designer skills
  • Sketch, 13%
  • Customer Orders, 13%
  • Customer Service, 11%
  • Customer Specifications, 8%
  • CAD, 6%
  • Graphic Design, 5%
Common visual designer skills
  • Sketch, 19%
  • Visual Design, 8%
  • Graphic Design, 5%
  • UI, 5%
  • User Experience, 4%
  • Visualization, 4%

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