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Del Laboratories history
Del Laboratories company history timeline
In 1962 it purchased M. Pier Co., Inc. and its subsidiaries for $3 million, Waval-Thermal Company and Beaute Vues Corporation for nearly $3 million, Sally Hansen, Inc. for $1.5 million, and Compstone Company Ltd.
By the end of 1966, the year the company was renamed Del Laboratories, Maradel had regained its momentum.
The company also acquired Blanchard Parfums Corporation, producer of popular priced fragrances; House for Men, Inc. (men's toiletries), and LaSalle Laboratories, Inc. (also men's toiletries) in 1967.
Del Laboratories was in the red again in 1969, when it lost $2.1 million on net sales of $15 million.
The company also had, in 1979, a Rejuvia line that included Vitamin E skincare products, brush-on peel-off masks, musk oil fragrances, and a Viganic line of medium-priced vitamins.
Revlon took a sizable stake in Maradel and held it until 1983.
During 1983--84 Del Laboratories introduced Natural Cold Wax, a depilatory; New Lengths, a fiber-based nail lengthener; and about 40 new Flame-Glo products or packages.
The company acquired Chattem Inc.'s Quencher line of cosmetics in 1984 for about $5.5 million.
Naturistics, a new low-budget line of natural toiletries, also made its debut in 1991.
The Commerce Drug division changed its name to Del Pharmaceuticals in 1993.
The LaCross line was integrated into the Sally Hansen line in 1994.
Nevertheless, Natural Glow displays were in 12,000 stores and Naturistics in 6,000 by mid-1996.
By 1997 retailers were willing to accept a single display of Natural Glow and Naturistics products, so Del Laboratories sent one, measuring six feet square and housing 400 stockkeeping units under the Naturistics banner, to 5,000 discount stores.
Wal-Mart Stores, Inc. was its chief customer in 1997, accounting for 22.7 percent of sales.
Sales rose to $274.9 million in 1998, but net income declined to $11.1 million because of about $4.9 million in sales returns and inventory write-downs.
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Del Laboratories may also be known as or be related to Del Laboratories and Del Laboratories Inc.