Design Iconic history

Born at the International Exhibition of Modern Decorative and Industrial Arts fair in Paris in 1925, Art Deco celebrates geometric patterns, luxe materials and exuberance.

The humble lightweight aluminum Navy chair, a 1944 American industrial design still manufactured in Hanover, Pennsylvania, by Emeco, is so supremely functional that it remains ubiquitous today in homes, offices and restaurants.

In 1956, Watson Jr. hired as the company’s design consultant Eliot Noyes, a well-respected architect and former curator of industrial design at New York’s Museum of Modern Art.

Arne Jacobsen’s free-form yet rigorous Series 7 stacking chair, designed in 1957 and in continuous production at Fritz Hansen, is quite possibly history’s best-selling seating.

Beyond glassware, the Corbusier lounge chair was a definitive modernist furniture piece. It was originally produced under the name B306, but it became a modernist design icon after Cassina began producing a redesigned version under the name LC4 in 1965”.

Rand’s series of IBM logos culminated in a 1972 version formed from stacked stripes, suggesting speed and dynamism, which made the company’s initials instantly recognizable worldwide.

Paul Rand’s popular Eye-Bee-M poster, a type of word puzzle known as a rebus that uses pictures to represent letters, was created in 1981 in support of IBM’s motto, THINK. You can find replicas of this and other iconic IBM designs in the IBM100’s Memorabilia section.

Be Original Americas, founded in 2012 to advocate for the value of original design, partners with such flagship furniture producers as Vitra, FLOS, Alessi and Ligne Roset to support newer makers in prototyping, developing and manufacturing quality products.

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