Digital marketing manager jobs in Grand Rapids, MI - 110 jobs

Please note: This role is located in Grand Rapids, MI. SUMMARY The Senior Brand Manager is responsible for leading the development and execution of brand strategies that drive growth, strengthen brand equity, and build lasting consumer connections. This role combines high level and long-range strategic thinking, market research, and strong executional excellence, while ensuring alignment with business objectives and commercial priorities. Acting as the central steward of the brand (brief writer and brand strategist), the Senior Brand Manager collaborates closely with internal teams, external agencies, and key stakeholders to deliver breakthrough communications, innovation, and consumer engagement initiatives. The position requires a deep understanding of the U.S. beer and beverage market, strong marketing expertise across digital and traditional channels, and proven experience in managing agencies and third parties to deliver measurable impact (from strategy to execution) ESSENTIAL DUTIES AND RESPONSIBILITIES Includes the following. Other duties may be assigned. Brand Strategy & Positioning Define and refine the brand's long-term vision, positioning, and consumer value proposition. Translate consumer insights and category trends into compelling strategies and activation plans. Drive portfolio strategies to maximize relevance and competitiveness in the U.S. market. Main KPIs: YoY improvement in key equity metrics (e.g., Brand Awareness, Consideration, usage and promoter). Market Research & Insights Work in market research projects to monitor consumer behavior, category dynamics, and competitor activity in collaboration with the Consumer Insights manager. Leverage data and insights to inform decision-making and optimize marketing strategies. Partner with the insights team and research agencies to continuously track brand health. Main KPIs: Quarterly trackers delivered on time with action plans. Develop and share at least two major insights reports per year delivered to leadership/commercial teams. Integrated Marketing Communications Develop and oversee annual brand plans, ensuring consistent and effective communication across all consumer touchpoints. Collaborate with creative, media, and PR agencies to produce impactful campaigns. Lead digital and paid media strategies, optimizing investments to drive awareness, engagement, and conversion. Ensure storytelling reflects brand values and resonates with U.S. consumers. Main KPIS Media Efficiency Metrics: CPM, CPC, CPV improvements vs. previous year. Increase in digital engagement rate by X%. Content Performance: increase in organic engagement or improvement in social share of voice. Partnerships & Sponsorships Identify, negotiate, and manage strategic partnerships and sponsorships that enhance brand relevance and consumer engagement. Develop activation plans to bring partnerships to life across digital, on-premise, and experiential channels. Collaborate with event, media, and communications teams to maximize visibility and ROI from sponsorship investments. Build long-term relationships with key partners, influencers, and cultural organizations aligned with brand positioning. Analytics & Performance Tracking Define KPIs and track performance of marketing initiatives, campaigns, and brand health metrics. Use analytics to evaluate ROI and continuously improve marketing strategies. Provide clear reporting to senior leadership, highlighting successes, learnings, and opportunities. Main KPIs: Reporting Accuracy & Timeliness: on-time delivery of monthly/quarterly performance dashboards. Brand KPI Dashboard Development: Maintain dynamic KPIs covering awareness → conversion funnel with quarterly updates Media, creative, or messaging testing and optimization when budget allocation allows us to run these researches. Budget Management & Optimization Own and manage the annual brand marketing budget for Founders, ensuring efficient allocation across initiatives and channels. Track spending, analyze performance, and recommend optimizations to maximize ROI. Partner with finance and leadership teams to ensure transparency, accountability, and strategic resource deployment. Continuously evaluate marketing investments to drive effectiveness and cost efficiencies. Main KPIs: Budget Accuracy: Keep variance within ±0.3% of planned spend. Cost Efficiencies: Identify and implement savings through negotiation, channel optimization, or agency efficiency. Agency & Third-Party Management Manage relationships with creative, digital and media agencies. Provide clear briefs, foster collaboration, and ensure high-quality outputs. Negotiate contracts, track performance, and maximize ROI on agency partnerships. Main KPIs: Agency Performance Score: Achieve ≥80-85% satisfaction score in annual agency evaluation. Brief-to-Execution Timelines: ≥90% of projects delivered on-time and within scope. Commercial & Cross-Functional Collaboration Partner with sales, trade marketing, and distribution teams to ensure brand strategies translate into market execution. Collaborate with innovation, insights, and finance to align brand plans with business targets. Support product launches and brand activations with integrated campaigns. Main KPIs: Sales Alignment Score: Quarterly survey: ≥85% of sales team agrees brand plans support commercial priorities. Launch Excellence KPI: On-time delivery of launch plans QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE Experience: 7-10 years in marketing or brand management, with at least 3-5 years in a senior/brand manager role. Industry Expertise: Proven track record in the beer, beverage, or FMCG industry, with strong understanding of the U.S. market landscape. Brand Building: Demonstrated success in developing and executing brand strategies that drive growth and equity. Research & Insights: Solid background in consumer research, data analysis, and applying insights to brand strategy. Communications: Experience leading integrated marketing campaigns across traditional, digital, and paid media. Agency Management: Strong experience working with and managing external agencies and third parties. Analytical Skills: High level of analytical thinking with the ability to synthesize data and translate it into actionable strategies. Leadership & Collaboration: Ability to lead cross-functional teams, influence stakeholders, and manage complex projects. Prior experience working in a global or national beer/beverage company. Strong knowledge of consumer culture, category trends, and competitive dynamics in the U.S. beverage market. MBA or Master's degree in Marketing, Business, or related field is a plus. Passion for beer, beverages, and consumer engagement, with the ability to connect authentically with brand audiences. Compensation & Benefits: Salary Range: $100,000-115,000/ year Health, dental, vision, and other coverage for all employees starts date of hire. 401(k) matching Paid time off, volunteer time, and floating holidays Employee Assistance Program Paid sabbaticals with tenure Paid parental leave for all employees

Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46 th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor s degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.

Marketing DirectorAll-Weather Seal of West Michigan - Lowell, MI (In-Office) Occasional travel to Traverse City and other retail locations Pay & Perks Up Front$150,000 - $200,000/year (base salary + performance bonus) Full-Time Company Vehicle + Gas Card Paid Training & Ongoing Leadership Development Medical, Dental & Vision Benefits 401(k) with Company Match Paid Time Off High-Energy, Leadership-Driven Team Environment About All-Weather Seal All-Weather Seal of West Michigan is a family-owned home remodeling company serving our community for over 40 years. We specialize in premium windows, showers, and metal roofing, and we're known for our people-first culture, strong leadership, and commitment to doing things the right way. As we continue to grow across Michigan, we're investing in strong leadership to support our marketing teams and ensure consistent, high-quality lead generation that fuels our sales and operations. About the Role We're seeking an experienced, hands-on Marketing Director to lead our marketing organization and develop the leaders within it. This is a true director-level role responsible for overseeing all marketing managers, driving in-person lead generation performance, and ensuring the sales schedule stays full at an affordable cost. This position reports to the General Manager and is primarily in-office. The ideal candidate is a people leader who believes in leading from the front, mentoring leaders, and staying closely connected to day-to-day performance. What You'll Do Lead, mentor, and develop all marketing managers across the organization Drive diversified, in-person lead generation strategies to consistently fill the sales schedule Oversee marketing performance, metrics, and cost efficiency across multiple locations Conduct regular one-on-one meetings and leadership development with marketing managers Partner closely with Sales, Operations, and Executive Leadership to align goals Maintain visibility into daily execution while setting direction for growth and improvement Travel occasionally to support teams in Traverse City and other retail locations What You Bring Proven experience in in-person marketing or lead generation Demonstrated success leading leaders and managing marketing teams Strong understanding of performance-based marketing environments High character, professionalism, and people-first leadership style Ability to lead by example and “practice what you preach” Comfort working in an in-office, hands-on leadership role Who Thrives in This Role The best fit for this position is someone who is: A confident, steady people leader Comfortable holding teams accountable while developing talent Strategic but still hands-on Driven by results and continuous improvement Energized by building strong teams and leaders Aligned with a values-driven, family-owned company Apply Today If you're ready to lead a growing marketing organization, develop strong leaders, and make a meaningful impact at a company that values people and performance, we'd love to meet you. Apply today and help shape the future of marketing at All-Weather Seal of West Michigan. Salary Description $150,000 - $200,000/year

SUMMARY The Senior Brand Manager is responsible for leading the development and execution of brand strategies that drive growth, strengthen brand equity, and build lasting consumer connections. This role combines high level and long-range strategic thinking, market research, and strong executional excellence, while ensuring alignment with business objectives and commercial priorities. Acting as the central steward of the brand (brief writer and brand strategist), the Senior Brand Manager collaborates closely with internal teams, external agencies, and key stakeholders to deliver breakthrough communications, innovation, and consumer engagement initiatives. The position requires a deep understanding of the U.S. beer and beverage market, strong marketing expertise across digital and traditional channels, and proven experience in managing agencies and third parties to deliver measurable impact (from strategy to execution) ESSENTIAL DUTIES AND RESPONSIBILITIES Includes the following. Other duties may be assigned. Brand Strategy & Positioning Define and refine the brand's long-term vision, positioning, and consumer value proposition. Translate consumer insights and category trends into compelling strategies and activation plans. Drive portfolio strategies to maximize relevance and competitiveness in the U.S. market. Main KPIs: YoY improvement in key equity metrics (e.g., Brand Awareness, Consideration, usage and promoter). Market Research & Insights Work in market research projects to monitor consumer behavior, category dynamics, and competitor activity in collaboration with the Consumer Insights manager. Leverage data and insights to inform decision-making and optimize marketing strategies. Partner with the insights team and research agencies to continuously track brand health. Main KPIs: Quarterly trackers delivered on time with action plans. Develop and share at least two major insights reports per year delivered to leadership/commercial teams. Integrated Marketing Communications Develop and oversee annual brand plans, ensuring consistent and effective communication across all consumer touchpoints. Collaborate with creative, media, and PR agencies to produce impactful campaigns. Lead digital and paid media strategies, optimizing investments to drive awareness, engagement, and conversion. Ensure storytelling reflects brand values and resonates with U.S. consumers. Main KPIS Media Efficiency Metrics: CPM, CPC, CPV improvements vs. previous year. Increase in digital engagement rate by X%. Content Performance: increase in organic engagement or improvement in social share of voice. Partnerships & Sponsorships Identify, negotiate, and manage strategic partnerships and sponsorships that enhance brand relevance and consumer engagement. Develop activation plans to bring partnerships to life across digital, on-premise, and experiential channels. Collaborate with event, media, and communications teams to maximize visibility and ROI from sponsorship investments. Build long-term relationships with key partners, influencers, and cultural organizations aligned with brand positioning. Analytics & Performance Tracking Define KPIs and track performance of marketing initiatives, campaigns, and brand health metrics. Use analytics to evaluate ROI and continuously improve marketing strategies. Provide clear reporting to senior leadership, highlighting successes, learnings, and opportunities. Main KPIs: Reporting Accuracy & Timeliness: on-time delivery of monthly/quarterly performance dashboards. Brand KPI Dashboard Development: Maintain dynamic KPIs covering awareness → conversion funnel with quarterly updates Media, creative, or messaging testing and optimization when budget allocation allows us to run these researches. Budget Management & Optimization Own and manage the annual brand marketing budget for Founders, ensuring efficient allocation across initiatives and channels. Track spending, analyze performance, and recommend optimizations to maximize ROI. Partner with finance and leadership teams to ensure transparency, accountability, and strategic resource deployment. Continuously evaluate marketing investments to drive effectiveness and cost efficiencies. Main KPIs: Budget Accuracy: Keep variance within ±0.3% of planned spend. Cost Efficiencies: Identify and implement savings through negotiation, channel optimization, or agency efficiency. Agency & Third-Party Management Manage relationships with creative, digital and media agencies. Provide clear briefs, foster collaboration, and ensure high-quality outputs. Negotiate contracts, track performance, and maximize ROI on agency partnerships. Main KPIs: Agency Performance Score: Achieve ≥80-85% satisfaction score in annual agency evaluation. Brief-to-Execution Timelines: ≥90% of projects delivered on-time and within scope. Commercial & Cross-Functional Collaboration Partner with sales, trade marketing, and distribution teams to ensure brand strategies translate into market execution. Collaborate with innovation, insights, and finance to align brand plans with business targets. Support product launches and brand activations with integrated campaigns. Main KPIs: Sales Alignment Score: Quarterly survey: ≥85% of sales team agrees brand plans support commercial priorities. Launch Excellence KPI: On-time delivery of launch plans QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE Experience: 7-10 years in marketing or brand management, with at least 3-5 years in a senior/brand manager role. Industry Expertise: Proven track record in the beer, beverage, or FMCG industry, with strong understanding of the U.S. market landscape. Brand Building: Demonstrated success in developing and executing brand strategies that drive growth and equity. Research & Insights: Solid background in consumer research, data analysis, and applying insights to brand strategy. Communications: Experience leading integrated marketing campaigns across traditional, digital, and paid media. Agency Management: Strong experience working with and managing external agencies and third parties. Analytical Skills: High level of analytical thinking with the ability to synthesize data and translate it into actionable strategies. Leadership & Collaboration: Ability to lead cross-functional teams, influence stakeholders, and manage complex projects. Prior experience working in a global or national beer/beverage company. Strong knowledge of consumer culture, category trends, and competitive dynamics in the U.S. beverage market. MBA or Master's degree in Marketing, Business, or related field is a plus. Passion for beer, beverages, and consumer engagement, with the ability to connect authentically with brand audiences. Compensation & Benefits: Salary Range: $100,000-115,000/ year Health, dental, vision, and other coverage for all employees starts date of hire. 401(k) matching Paid time off, volunteer time, and floating holidays Employee Assistance Program Paid sabbaticals with tenure Paid parental leave for all employees

**What you will do** We are seeking a skilled Digital Product Manager to lead the development and management of the MES/MOM digital product. MES/MOM at Clarios focuses on optimizing manufacturing operations through real-time data, process automation, and integration with enterprise systems to improve efficiency, quality, and compliance. This will be onsite three days a week in Glendale, WI. Although, we are open to remote for the right candidate. The role involves understanding customer needs, defining product vision, collaborating with internal and external technology teams, and managing the product lifecycle. The ideal candidate is technically proficient and possesses strong communication, leadership, and delivery skills utilizing both lean/agile methodologies and traditional program/project management. **How you will do it** + Define, own, and communicate a compelling vision, strategy, and roadmap for the MES/MOM digital product at Clarios. + Manage the entire digital product lifecycle from concept to launch, serving as the voice of customer to technology teams. + Work with executive level stakeholders to understand desired/potential business outcomes and then work with cross functional teams to define and prioritize a backlog of product features / functional requirements to meet those outcomes. + Lead a combination of internal and external technology teams to deliver prioritized digital product features that align with and drive business outcomes such as improved OEE, reduced downtime, and enhanced traceability. + Collaborate with IT, operations, and regional teams to ensure seamless delivery, launch, and adoption. + Conduct market and technology research to identify and prepare for future customer needs and market opportunities. + Actively engage with internal stakeholders (e.g., plant operations, quality, etc.) and customers to gather feedback and validate digital product direction. + Manage digital product releases, track KPIs and Outcome Driven Metrics, and iterate based on feedback and performance. + Ensure digital products align with company's quality standards, architecture strategy, and regulatory requirements. + Act as a digital product evangelist to build awareness within the organization. Represent the digital product in steering committees and governance forums. **What we look for** **Required** + Strong understanding of manufacturing technology, technology trends, business capabilities, processes, and data. Direct experience in manufacturing operations is preferred. + Digital product management experience with a proven track record of delivering successful digital products. + Strong problem-solving skills and willingness to roll up one's sleeves to get the job done. + Skilled at working effectively with cross functional teams. + Excellent written and verbal communication skills. + Demonstrated experience conducting and leveraging market research, driving product strategy, and designing an excellent user experience. + High level of emotional intelligence, demonstrated through successful working relationships with stakeholders at various levels in an organization and with various personality types. + Strong analytical skills and financial acumen + Ability to lead and influence data-driven decision making at the senior leader level + Proven expertise in the software development process, agile methodologies, and project/program management. + Problem-solving skills to identify issues that might occur during the product development cycle and drive effective resolution. + Customer-centric mindset to ensure the digital product meets user needs and contributes to business goals. **Preferred** + , Engineering or equivalent preferred. + Agile/Scrum/Project Management certifications are a bonus. \#LI-AL \#LI-REMOTE **What you get:** + Medical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire + Tuition reimbursement, perks, and discounts + Parental and caregiver leave programs + All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits + Global market strength and worldwide market share leadership + HQ location earns LEED certification for sustainability plus a full-service cafeteria and workout facility + Clarios has been recognized as one of 2025's Most Ethical Companies by Ethisphere. This prestigious recognition marks the third consecutive year Clarios has received this distinction. **Who we are:** Clarios is the force behind the world's most recognizable car battery brands, powering vehicles from leading automakers like Ford, General Motors, Toyota, Honda, and Nissan. With 18,000 employees worldwide, we develop, manufacture, and distribute energy storage solutions while recovering, recycling, and reusing up to 99% of battery materials-setting the standard for sustainability in our industry. At Clarios, we're not just making batteries; we're shaping the future of sustainable transportation. Join our mission to innovate, push boundaries, and make a real impact. Discover your potential at Clarios-where your power meets endless possibilities. **Veterans/Military Spouses:** We value the leadership, adaptability, and technical expertise developed through military service. At Clarios, those capabilities thrive in an environment built on grit, ingenuity, and passion-where you can grow your career while helping to power progress worldwide. All qualified applicants will be considered without regard to protected characteristics. We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please apply. Diversity of experience and skills combined with passion is key to challenging the status quo. Therefore, we encourage people from all backgrounds to apply to our positions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran or other protected characteristics protected by law. As a federal contractor, we are committed to not discriminating against any applicant or employee based on these protected statuses. We will also take affirmative action to ensure equal employment opportunities. Please let us know if you require accommodations during the interview process by emailing Special.Accommodations@Clarios.com . We are an Equal Opportunity Employer and value diversity in our teams in terms of work experience, area of expertise, and all characteristics protected by laws in the countries where we operate. For more information on our commitment to sustainability, diversity, and equal opportunity, please read our latest report (********************************************** . We want you to know your rights (*********************************************************************************************** because EEO is the law. **A Note to Job Applicants:** please be aware of scams being perpetrated through the Internet and social media platforms. Clarios will never require a job applicant to pay money as part of the application or hiring process. **To all recruitment agencies** : Clarios does not accept unsolicited agency resumes/CVs. Please do not forward resumes/CVs to our careers email addresses, Clarios employees or any other company location. Clarios is not responsible for any fees related to unsolicited resumes/CVs. Clarios is the creator behind the world's most recognizable car battery brands. We are the car battery found in most new vehicles including leading brands such as Ford, General Motors, Toyota, Honda, and Nissan. Our 16,000 employees develop, manufacture, and distribute batteries for virtually every type of vehicle. We recover, recycle, and reuse up to 99% of our battery materials, leading sustainability practices in our industry. **A Note to Job Applicants** : Please be aware of scams being perpetrated through the Internet and social media platforms. Clarios will never require a job applicant to pay money as part of the application or hiring process.

The Acton Institute for the Study of Religion and Liberty is a leading international educational organization located in Grand Rapids, Michigan. The Acton Institute is interdenominational and our mission is to promote a free and virtuous society characterized by individual liberty and sustained by religious principles ************* . We are growing and adding to our talented team! We are seeking an experienced Director of Marketing to fill a key role developing and implementing Acton's marketing plan. This is a unique and exciting opportunity for a marketing professional interested in extending our ideas and mission. In this position you will oversee our marketing strategies and activities; including global branding, marketing communications, and the promotion and sales of all of Acton's products and works. Job Description Key responsibilities will include, but are not limited to the following: Develop the Acton Institute brand and implement a process for branding consistency. Collaborate across departments to coordinate the promotion of all Acton activities and products. Lead and be responsible for the sales and promotion of all of Acton's works. Oversee the Acton Bookshop. Maintain a product catalog. The ideal candidate for this role will have hands on proficiency with digital marketing skills and expertise in using email, social media, Google AdWords, etc., to achieve target marketing and sales plan results. Qualifications The preferred candidate will possess: Understanding of Acton's mission and the synthesis of free markets and morality. Bachelor's Degree in related field. Five years of experience with a successful track record in a similar role. Demonstrated skills, knowledge and experience in the design and execution of marketing and sales activities. Excellent speaking, analytical, and research skills. Strong on-line communication skillsets and proficiency in social media, digital technologies. Excellent written communication skills with experience editing and proofreading. Experience overseeing the design and production of print materials and publications. Ability to manage multiple short and long term projects. Commitment to working with shared leadership and in cross-functional teams. MS Office Suite proficiency. Knowledge of Adobe Creative Cloud for Photoshop and Illustrator software is a plus. Additional Information This is a full time position located in Grand Rapids, Michigan. Salary is commensurate with experience and we offer a competitive benefit package to full time employees.

For over 40 Years, Merrell has been trying to share the simple power of the being outside with everyone. We believe in the positive benefit of the outdoors to restore individuals and communities. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and amazing stories that encourages people to get outside everyday whether in the city or on the trail. To help drive this journey, we are looking for a VP Brand Management who will report directly to the Chief Marketing Officer. This individual will set the strategic direction for all brand marketing stories that will deliver the brands short-term and long-term growth goals. This individual's success will be based on their ability to be consumer-centric, creative, and drive change that elevate our integrated marketing efforts and gets more people to love and seek out our brand and products. Leadership Capabilities: As an influential strategic business leader, you will build strong partnerships across the Merrell brand including serving as a vital voice of the consumer and brand with senior leaders, brand strategists, marketers, customers, agency partners, product teams, and designers. Brand Strategy: Partner with key members of the Merrell leadership team to bring the brand vision and mission to life through research, business analysis, ideation, innovation, development, and commercial execution. Lead the development of long-term brand marketing strategies that helps define and build a path to growth by aligning key priorities and areas of optimization and transformation for the portfolio. Influence and drive decisions across long-term and annual business strategies, innovation strategy and development, revenue growth management strategies and marketing execution optimization. Act as the brand steward collaborating with internal multi-functional team (Consumer Insights, Design, Finance, Product PR, etc) and external partners to drive comprehensive brand plans to be executed by markets around the world. Drive on going evolution and refinement of Merrell brand strategy: positioning and architecture (in conjunction with Consumer Insights). Ownership of the US marketing strategies for Merrell; develop 360 strategy for all launches. Partner with the product team to generate a 3 Year Innovation Pipeline by helping the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines. Track record of translating business priorities into brand objectives, strategies, and plans. Work with Consumer Insights, Strategy and Lead markets to develop consumer grounded, high business potential and sustainable innovation architecture and road map. Integrated Marketing Development: Oversee the development of strategic global integrated marketing big idea platforms that unify our brand communication center in our purpose. Lead a structured and organized approach to craft engaging integrated marketing campaigns that drives consumer interest and demand and grows overall sales. Lead the development of omni-channel marketing strategies that drive both brand engagement and sell-through at retail. Direct and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations. Oversee the alignment of media planning and investment to ensure the right balance between brand and performance channels. Partner closely with Retail Marketing to ensure seamless integration of brand campaigns across owned retail, wholesale, and digital channels. Understand how to effectively inspire and delight consumers through product performance, pricing, and positioning of brand's key franchises. Create campaign briefs and partner with agencies to develop advertising, credibility and consumer engagement campaigns. Collaborate with media and retail partners to optimize campaigns for awareness, conversion and in-store traffic. Collaborate with regional marketing teams to develop and implement execution plans for global campaigns, including facilitating information sharing and to drive alignment across regions and troubleshoot issues. Direct team in the creation of Toolkits and Playbooks to facilitate the implementation of key marketing initiatives. Monitor competitive activity and provide regular competitive intelligence updates. Orchestrate and drive multifunctional teams towards same vision and goals in an absence of direct reporting relationships. Manage the development of marketing budget (forecast, value analyses, brand profitability, development costs, etc.) as well as the budgets for key programs. Identify opportunities to continue to enhance the customer experience through an omnichannel approach focusing on new customer acquisition & to ultimately drive sales. Consumer-centric Business Analysis and Annual Operation Planning: You will provide leadership and feedback in the development across a range of Insights & Analytics agenda of standards and capabilities. Own the overall development and activation of Merrell's Learning agenda to reflect the most important consumer questions for the business in support of top tier growth goals Building and aligning business stakeholders on the annual Learning agenda. Relentlessly drive toward a 360-degree understanding of our consumers across the consumer journey; provoking continuous improvement and motivating adoption of tools to further this effort. Serve as subject matter expert for team in designing, explaining, and providing recommendations in consumer research. Building out marketing reporting framework to track monthly/ quarterly marketing performance and drivers of the brand and sharing outcomes and key actions and insights with marketers, brand, and leadership. People Leadership: Giving direct reports proper guidance on their projects, meeting their calendar milestones, and utilizing systems, while keeping them "on track" in terms of their professional development. Lead the training and development, talent assessment, coaching and mentoring to develop the talent and elevate the team capacity and build on the positive and inclusive working environment to support the long-term business needs. Ensuring timely performance discussions and individual development plans. Continuously check / adjust to drive clarity and maximize team performance. Simplifying complex decisions for direct reports and team and demonstrate strong rationale. Establish relationships with key agency partners to deliver breakthrough marketing that will drive market share. Work fluidly in a matrixed global environment across functions. Performs duties consistent with the company's AAP/EEO goals and policies. Performs other duties as required/assigned by manager. Knowledge, Skills and Abilities Required: Bachelor's degree in marketing, communications, or a related field, MBA preferred. 10+ years of professional experience in brand marketing, and 5 years people leadership. Strong content background, with a track record of developing successful marketing campaigns. Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms, and effectively filters through and identifies the best ideas to pursue. A track record driving brand impact through innovative and creative marketing initiatives with a passion and curiosity around best-in-class marketing story telling. Strong understanding of paid media planning and measurement across traditional and digital channels. Skilled in building and maintaining trust-based relationships with teams, stakeholders, and agencies to ensure alignment and continuous improvement. Passion for creative and good eye for design and detail. Experience managing relationships with media partners to deliver integrated programs that connect storytelling to commercial outcomes. Looks ahead to reasonably anticipate business opportunities and obstacles. International marketing experience and a passion for expanding brands into new markets. Fosters an environment of excellence and personally champions break through initiatives and continually raises the bar for performance and helping others to succeed. Operates effectively in matrix relationships across organizational boundaries. Demonstrates the courage and conviction needed to drive large scale change initiatives. Proficiency in analyzing marketing performance metrics to optimize strategies. Exceptional organizational skills, balancing structure, and creativity. Performance-driven with a test-and-learn mindset, and a focus on critical thinking to assess, interpret, and integrate learning from multiple sources to drive better results in an agile way. Strong leadership and team management abilities, with a focus on developing high-performing teams. Great written and verbal communication and can successfully spread marketing best-practices throughout the organization, especially new ideas, concepts to internal and external stakeholders. Working Conditions: Normal office environment. Availability to travel domestically and internationally. Since it is a global role, need to be comfortable working across time zones (e.g., meetings late evenings and early mornings, travel to different global locations). #LI-TF The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

Full-time Description STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

About Us: Mentavi Health is transforming access to comprehensive mental health care through innovative telehealth diagnostic evaluations and medication management services. We operate two distinct digital properties: ADHDOnline.com (our established D2C brand) and Mentavi.com (our expanding B2B and multi-condition D2C platform). As we scale beyond ADHD into broader mental health services including anxiety, depression, OCD, and more, we're building digital experiences that serve both direct-to-consumer patients and B2B referral partners including physicians, therapists, universities, and employers. The Role We are seeking a hands-on Senior Web Strategist to own our digital ecosystem. You will manage two WordPress sites with distinct audiences, overseeing everything from technical infrastructure and SEO to UX and multi-channel conversion, acting as the bridge between growth goals and technical execution. This is a high-execution role. You will be "in the code" and the analytics daily, equally comfortable optimizing D2C landing pages for paid search and designing B2B referral portals for healthcare providers. We are looking for an energized, mission-driven professional who sees the huge potential to make a difference in a rapidly scaling industry. If you are motivated by the prospect of world-changing work and thrive in a fun, high-momentum environment where your strategic input actually moves the needle, you belong here! This is a hybrid role requiring a minimum of two days per week on-site at our Grandville, MI office; candidates must be able to meet this requirement to be considered for the position. Business hours are typically 8:00 AM to 5:00 PM ET. Duties/Responsibilities: Technical Execution & Infrastructure (40%) Own and optimize both WordPress/Elementor websites (ADHDOnline.com & Mentavi.com), ensuring performance, security, and scalability while maintaining distinct brand positioning. Implement and manage Google Tag Manager across both properties, ensuring clean data flows and accurate event tracking across D2C and B2B conversion funnels. Execute advanced schema markup strategies to maximize SERP visibility and rich results, particularly for healthcare-related queries across ADHD and broader mental health conditions. Maintain technical SEO health: site speed, Core Web Vitals, crawlability, indexation, and structured data across both domains. Collaborate with HubSpot/RevOps team and/or vendors on conversion tracking, form optimization, and marketing automation integration for both D2C and B2B journeys. SEO & Organic Growth Strategy (30%) Develop and execute comprehensive SEO strategy across both sites, balancing brand architecture considerations with search visibility goals. Conduct keyword research aligned with both D2C search intent (patient-focused) and B2B search intent (provider/referrer-focused). Optimize existing content and landing pages for conversion and search visibility across both consumer and professional audiences. Monitor algorithm updates and competitive landscape for both telehealth and broader B2B healthcare markets. Track and report on organic performance metrics with clear connection to revenue impact across both customer segments. User Experience & Conversion Optimization (20%) Design and optimize user journeys for two distinct audiences: D2C patients seeking assessments and B2B referral partners (doctors, therapists, universities, employers). Lead UX/UI improvements that reduce friction and increase conversion rates for: both diagnostic evaluation purchases (D2C) and B2B referral sign-ups/activations patient experience inside our patient portal partner with RevOps/HubSpot team and/or vendors on email campaign landing pages, ensuring post-click experience optimization. Conduct qualitative and quantitative research to identify user pain points and opportunities for both consumer and professional experiences. Collaborate with external design vendor on page layouts while ensuring implementation excellence across both properties. A/B test landing pages, CTAs, and conversion flows using data-driven hypotheses for both D2C paid traffic and B2B organic referral pathways. Paid Media Integration & Analytics (10%) Partner with paid media teams/vendors to ensure landing page alignment and GTM tracking accuracy. Optimize post-click experience for paid campaigns to improve Quality Scores and conversion rates. Build and maintain analytics dashboards that connect digital metrics to business outcomes. Provide insights on channel performance and recommend budget allocation across paid/organic. Own email signup form strategy and placement across both websites to maximize list growth. Implement and maintain UTM tracking standards for email campaign attribution. Other: Contribute to fostering a positive and inclusive company culture. Other job duties, as assigned to support the overall operational needs of the organization. Required Skills/Abilities: Expert-level WordPress development skills, including Elementor (or similar page builders). Advanced Google Tag Manager implementation experience, including custom events, triggers, and data layer manipulation. Proven track record of SEO results in competitive industries (healthcare experience strongly preferred). Strong understanding of schema markup, structured data, and technical SEO fundamentals. Demonstrated UX/UI sensibility with portfolio examples of conversion-optimized pages. Proficiency with analytics tools (GA4, Search Console, heat mapping tools, etc.). Experience with HubSpot or similar marketing automation platforms. Comfortable with HTML/CSS; bonus for JavaScript knowledge. Proficiency with design/prototyping tools (Figma, Adobe XD, or similar) to create wireframes, mockups, and communicate UX concepts. Strong conversion copywriting skills; ability to write compelling headlines, CTAs, and landing page copy optimized for both SEO and conversion. Experience with content strategy and SEO content briefs (keyword mapping, competitive analysis, content gap identification). Proficiency with AI-assisted tools for web development, content optimization, and design ideation; comfortable experimenting with emerging technologies. Strategic Capabilities: Can translate business goals into technical requirements and back again. Data-driven decision maker who balances qualitative insights with quantitative metrics. Strong project management skills; comfortable juggling multiple priorities across two distinct properties. Experience balancing D2C performance marketing with B2B relationship-driven growth strategies. Excellent communicator who can explain complex technical concepts to non-technical stakeholders. Self-directed and resourceful; you don't wait for permission to solve problems. Comfortable operating in a regulated environment where messaging and conversion optimization must balance growth with compliance. Required Education and Experience: At least 7 years of hands-on digital marketing with a heavy focus on technical SEO, GTM/Analytics, and site architecture. Must have a proven track record in dedicated growth roles, with experience owning the full funnel and driving measurable revenue through data-backed experimentation. Preferred Experience: Previous experience in healthcare, or HIPAA-regulated environments is strongly preferred Experience with telehealth or digital health products. Background in conversion rate optimization (CRO) methodologies. Familiarity with accessibility standards (WCAG 2.1). Experience with headless CMS or modern frameworks. Agency background with in-house experience. Bachelor's degree in Marketing, Computer Science, Business, or a related field. An MBA or Master's in a technical field. Total Rewards & Culture Financial & Future Security Salary commensurate with experience and regular performance reviews. 401(k) retirement plan to help you reach your long-term financial goals. Company-paid Short-Term and Long-Term Disability, plus additional optional and voluntary life insurance plans. Health & Wellness Premium insurance package (e.g. medical, dental, vision, pet insurance, etc). Priority access to our diagnostic evaluation(s) for you and your family. Generous Paid Time Off (PTO) and observed Paid Holidays to ensure you can recharge. The Hybrid Work Experience A flexible model requiring 2 days per week in-office, designed to balance deep work with team synergy. Our office is designed for high-bandwidth collaboration, featuring a fully stocked pantry and premium beverage selection to keep you fueled. Regular company meetings that include provided lunches. We welcome your well-behaved companions through our canine pet policy. Growth & Connection Professional development opportunities in addition to a dedicated Professional Development Reimbursement Program to support your growth. Team-building events to foster a strong organizational culture. Our Approach to Experience: At Mentavi Health, we value the diverse paths that lead to professional expertise. While a Bachelor's degree is a standard benchmark, we also welcome applications from candidates with a minimum of 7 years of equivalent, high-level experience in healthcare business development. We recognize that a proven track record of success and deep industry insight are powerful indicators of performance, and we evaluate all qualified candidates in light of their total professional experience. Equal Opportunity: Mentavi Health is an equal-opportunity employer. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified to bring your unique perspective to our team. To be considered for this position, candidates must be legally authorized to work in the United States on a full-time basis. We are unable to provide visa sponsorship (e.g., H-1B, TN, etc.) for this role now or in the future. Verification of employment eligibility will be required at the time of hire.

Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career! What's in it for me? Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit Competitive Medical, dental and vision benefits Training - Be set up for success from day one with industry leading training and support at levels Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within! Primary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. Essential Duties and Responsibilities: Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory Responsibility for budgeting and staffing within our retail affiliates Manage retail marketing team in generating new sales leads Manage retail marketing material and equipment set up and tear down Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization Track and report retail metrics to evaluate performance and ROI of our retail partnerships Responsible for exceeding sales lead quotas based upon established KPIs Minimum Skills and Competencies: High school diploma or GED 2+ years experience of successful lead generation and management positions in direct to consumer industries Strong recruiting and training skills Experience with large scale budgeting and planning Excellent written and verbal communication skills Self-starter with ability to manage and develop others Ability to handle multiple priorities at one time Strong planning and organizational skills, including attention to detail Knowledge of current best practices and new strategies for retail marketing Travel within the assigned territory as needed Ability to work evenings and/or weekends Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball". Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality. Apply active listening skills through the ability to comprehend information presented and respond thoughtfully. Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction. Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization. Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions. Physical Requirements: * Normal office environment and field office/manufacturing/construction environment. * Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. * Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)

As Store Manager in Training, you'll lead the way in helping your location live up to the Johnny's name. Morning, noon, and night, you'll keep your store running smoothly, doing whatever it takes to deliver friendly, efficient service and a clean, well-stocked facility while under the supervision of a trained and tenured store manager. Johnny's relies on you to stay calm under pressure, solve problems, and create a workplace where every teammate and customer feels welcome and valued. What You'll Do (once training is completed): Set the bar for your store's customer service, helping your team treat every Johnny's customer with the friendly, polite, and efficient service they deserve. Provide guidance to keep your team and your store looking their best. Handle HR duties including staffing, training, scheduling, and supervising your team, while following Johnny's HR policies and all applicable employment laws. Follow Johnny's goals to maximize your store's sales while controlling operating expenses. Partner with our suppliers and other vendors in a professional way. Address any complaints promptly and politely to keep Johnny's customers happy. Stay up on your store's bookwork and related tasks, sharing documents with Johnny's home office. Work with the Area Manager and Food Service Manager to follow Johnny's policies and procedures. What You'll Need Strong communication skills to interact with employees, customers, supervisors, and vendors in a friendly way. Ability to pay close attention to detail, adapt well to change, and multi-task every day. A valid driver's license and a personal vehicle to perform work-related activities. A college degree or similar experience, a minimum of two years in retail/restaurants, and some experience supervising and training staff. Basic computer and software skills (Microsoft Word, Excel, and email). A willingness to work any area of the store when needed and operate a computerized register. Ability to bend, stand, walk, lift up to 50 lbs., and frequently carry up to 10 lbs. Benefits It feels good to work at a company that cares about its customers and its community. We're always looking for ways to take good care of each other, and that goes for your benefits, too. As a full-time Johnny's employee, you can look forward to: Competitive pay: work your way up and earn raises on an annual basis, earn cash for referrals! Medical, dental, and vision insurance (after 60 days) Flex spending account (after 60 days) $10,000 life insurance and accidental death & dismemberment insurance (after 60 days) LifeWorks employee assistance program (after 60 days) 401K with company match (age 18+, after 6 months of service) Up to 80 hours paid time off (after 90 days) and 6 paid holidays per year Get to Know Johnny's You can feel good about working for Johnny's. Our family-owned, Michigan-based chain of convenience stores can now be found at more than 60 Shell gas stations across Michigan and Northern Indiana, giving people a fun, friendly place to find a great cup of coffee, yummy snacks for the road, and home and car necessities. Wherever we go, we work hard to be a bright spot in the community, doing our best to Be More, Be Good, and Be Neighborly. Come join our team!

Bath Planet of West Michigan 📍 Full-Time | Grand Rapids, MI Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising. We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels-particularly within the home services or remodeling industry.Key Responsibilities Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel. Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments. Oversee a high-performing canvassing program, ensuring consistent performance and measurable results. Direct the planning and execution of home shows, expos, and community events, ensuring strong brand representation and lead capture effectiveness. Collaborate closely with the call center to align on lead flow, scripting, and campaign performance. Manage advertising initiatives across traditional channels (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.). Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment. Ensure brand consistency and quality across all marketing touchpoints. Identify new opportunities for market expansion and campaign innovation. Qualifications Minimum of 5 years' experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries. Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising. Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration. Deep understanding of marketing analytics, budgeting, and performance measurement. Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies. Excellent communication, organizational, and project management skills. Bachelor's degree in Marketing, Business, Communications, or a related field required. To Apply Interested candidates should submit a resume and cover letter detailing relevant experience.

ICC, Inc. specializes in marketing programs for our clients products and services. The client base for ICC has expanded to leaders in the electronics, entertainment, technology and Consumer Electronics industries. With the unveiling of our solidified and effective marketing program from our corporate office in Kalamazoo, MI. ICC, Inc. has developed an undeniably powerful presence in some of the worlds largest chain retailers in a short amount time. Job Description We are looking for a Marketing Manager/ Account Manager with strong Customer Service and Marketing Skills to work for a busy marketing firm based in Kalamazoo. The successful applicant will be able to work as part of a growing friendly team. Experience with customer service roles is an advantage but not essential. You will be working within an extremely dynamic and successful business team developing existing and attracting new business where a flair for sales and customer development are vital. The Role: To provide the primary external business interface for customers and the external sales force. Providing a full range of customer service support services including pricing information, lead time inquiries and pro-active management of sales. Establishing and maintaining effective relationships with specific managers and end user customers. Participating in promotional and re-active sales campaigns will also be part of the CRM / Customer Service Role. The Main Responsibilities of the Marketing Manager/ Account Manager: Providing an excellent standard of Customer Service. Implementation of Brand Management. Answering customers queries and questions. Sales reporting and tracking day to day progress Successful candidates will possess the following attributes: Have good communication skills. Have good organizational skills. Be willing to take responsibility and accountability. Have experience working alone and as part of a team. Hard working and have a problem solving attitude. You must be enthusiastic, motivated and willing to learn Previous experience in the following is useful: Human resources, recruiting, entry level, marketing, sales, entry level marketing, marketing rep, field representative, floor supervisor, independent consultant, inside sales, inside sales representative, international sales account manager, internet sales manager marketing account manager, account representative, sales representative, market research, marketing, national account manager, national sales manager, regional sales manager, sales & marketing administrator, sales & marketing manager, sales account manager, sales administrator, sales analyst, sales and marketing, customer service, advertising, sports marketing, sports, restaurant and hospitality industry, retail, cashier, promotional sales, business marketing management, client relations, publishing sales, mortgage sales, loan officer, outside sales, direct sales, sales professional, sales associate, small business marketing, telemarketing Marketing, business management skills, Promotions, Sports, Sales, Public Relations, Entry Level Sales Manager, Administrative Assistant, Receptionist, Entry Level, Assistant, Advertising, Supervisor, customer response, Office Manager, management, business Executive, Sales, Manager, Entry-Level Marketing, business sales development, General Sales, Entrepreneur, Advertising, Inventory, part time retail, part time hotel, valet, Entry level sales rep, Team player, Sports-oriented, entry level sales, New grad entry level management, Part-time, Full-time, business experience, business administration, small business administration, international business, small business management, global business, business sales marketing, marketing business opportunity, business marketing & development, business marketing & advertising, business manager, professional development, s development manager, business consulting manager, management, supervisor, coach, leader, consultant, consulting for businesses, management consulting, supervising businesses, business and communication management, Customer care, sales, customer relations, server, host, hostess, bartender, waiter, waitress, busboy customer acquisition, customer response, customer renewal, customer research, customer effectiveness, customer relationship management, marketing research, marketing programs, promotional marketing, marketing management, businesspeople, labour, labor Qualifications Previous experience is not essential as full training will be given, but office/retail/sales experience would be useful. If you feel you have the right skill set for this position please apply by clicking on the 'apply' button. Additional Information All your information will be kept confidential according to EEO guidelines.

Job Description The Marketing Manager is responsible for developing and executing comprehensive marketing and communication strategies that strengthen Amphenol Borisch Technologies' brand, market presence, and market growth. This role leads marketing initiatives spanning digital marketing, social media, communications, branding, trade shows, and go-to-market execution, while partnering closely with Human Resources, Sales, Engineering, Programs, and Operations to support business growth. The Marketing Manager ensures ABT's value proposition is clearly defined, consistently communicated, and aligned with both customer needs and strategic objectives. Essential Duties and Responsibilities Develop and implement a comprehensive marketing strategy that supports brand awareness, customer engagement, and business growth. Own ABT's marketing communications across all channels, including digital, print, website, email campaigns, and social media platforms. Define and maintain ABT's brand messaging and positioning across all customer touchpoints. Develop and implement strategic marketing plans aligned to business priorities, market opportunities, and customer segments. Coordinate, plan, and execute trade shows, customer events, and industry marketing activities. Collaborate with Engineering and Operations to translate technical capabilities and product differentiation into compelling market-facing messaging. Support pricing and proposal development through aligned marketing materials and value-based positioning. Track and report marketing performance metrics, pipeline contribution, and campaign effectiveness to leadership. Ensure marketing initiatives are delivered on time, on budget, and aligned with ABT's strategic objectives. Perform other duties as assigned. Job Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 8 years of progressive experience in marketing, communications, or related roles. Experience developing and executing multi-channel marketing strategies, including digital and social media. Strong written and verbal communication skills, with the ability to translate technical concepts into clear, customer-focused messaging. Demonstrated ability to lead teams and manage cross-functional partnerships. Experience in the Military & Aerospace Electronics industry strongly preferred. Ability to travel up to 10%.

Job Description Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor's degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.

The Senior Brand Manager is responsible for leading the development and execution of brand strategies that drive growth, strengthen brand equity, and build lasting consumer connections. This role combines high level and long-range strategic thinking, market research, and strong executional excellence, while ensuring alignment with business objectives and commercial priorities. Acting as the central steward of the brand (brief writer and brand strategist), the Senior Brand Manager collaborates closely with internal teams, external agencies, and key stakeholders to deliver breakthrough communications, innovation, and consumer engagement initiatives. The position requires a deep understanding of the U.S. beer and beverage market, strong marketing expertise across digital and traditional channels, and proven experience in managing agencies and third parties to deliver measurable impact (from strategy to execution) ESSENTIAL DUTIES AND RESPONSIBILITIES Includes the following. Other duties may be assigned. * Brand Strategy & Positioning * Define and refine the brand's long-term vision, positioning, and consumer value proposition. * Translate consumer insights and category trends into compelling strategies and activation plans. * Drive portfolio strategies to maximize relevance and competitiveness in the U.S. market. * Main KPIs: * YoY improvement in key equity metrics (e.g., Brand Awareness, Consideration, usage and promoter). * Market Research & Insights * Work in market research projects to monitor consumer behavior, category dynamics, and competitor activity in collaboration with the Consumer Insights manager. * Leverage data and insights to inform decision-making and optimize marketing strategies. * Partner with the insights team and research agencies to continuously track brand health. * Main KPIs: * Quarterly trackers delivered on time with action plans. * Develop and share at least two major insights reports per year delivered to leadership/commercial teams. * Integrated Marketing Communications * Develop and oversee annual brand plans, ensuring consistent and effective communication across all consumer touchpoints. * Collaborate with creative, media, and PR agencies to produce impactful campaigns. * Lead digital and paid media strategies, optimizing investments to drive awareness, engagement, and conversion. * Ensure storytelling reflects brand values and resonates with U.S. consumers. * Main KPIS * Media Efficiency Metrics: * CPM, CPC, CPV improvements vs. previous year. * Increase in digital engagement rate by X%. * Content Performance: increase in organic engagement or improvement in social share of voice. * Partnerships & Sponsorships * Identify, negotiate, and manage strategic partnerships and sponsorships that enhance brand relevance and consumer engagement. * Develop activation plans to bring partnerships to life across digital, on-premise, and experiential channels. * Collaborate with event, media, and communications teams to maximize visibility and ROI from sponsorship investments. * Build long-term relationships with key partners, influencers, and cultural organizations aligned with brand positioning. * Analytics & Performance Tracking * Define KPIs and track performance of marketing initiatives, campaigns, and brand health metrics. * Use analytics to evaluate ROI and continuously improve marketing strategies. * Provide clear reporting to senior leadership, highlighting successes, learnings, and opportunities. * Main KPIs: * Reporting Accuracy & Timeliness: on-time delivery of monthly/quarterly performance dashboards. * Brand KPI Dashboard Development: Maintain dynamic KPIs covering awareness → conversion funnel with quarterly updates * Media, creative, or messaging testing and optimization when budget allocation allows us to run these researches. * Budget Management & Optimization * Own and manage the annual brand marketing budget for Founders, ensuring efficient allocation across initiatives and channels. * Track spending, analyze performance, and recommend optimizations to maximize ROI. * Partner with finance and leadership teams to ensure transparency, accountability, and strategic resource deployment. * Continuously evaluate marketing investments to drive effectiveness and cost efficiencies. * Main KPIs: * Budget Accuracy: Keep variance within ±0.3% of planned spend. * Cost Efficiencies: Identify and implement savings through negotiation, channel optimization, or agency efficiency. * Agency & Third-Party Management * Manage relationships with creative, digital and media agencies. * Provide clear briefs, foster collaboration, and ensure high-quality outputs. * Negotiate contracts, track performance, and maximize ROI on agency partnerships. * Main KPIs: * Agency Performance Score: Achieve ≥80-85% satisfaction score in annual agency evaluation. * Brief-to-Execution Timelines: ≥90% of projects delivered on-time and within scope. * Commercial & Cross-Functional Collaboration * Partner with sales, trade marketing, and distribution teams to ensure brand strategies translate into market execution. * Collaborate with innovation, insights, and finance to align brand plans with business targets. * Support product launches and brand activations with integrated campaigns. * Main KPIs: * Sales Alignment Score: Quarterly survey: ≥85% of sales team agrees brand plans support commercial priorities. * Launch Excellence KPI: On-time delivery of launch plans QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE * Experience: 7-10 years in marketing or brand management, with at least 3-5 years in a senior/brand manager role. * Industry Expertise: Proven track record in the beer, beverage, or FMCG industry, with strong understanding of the U.S. market landscape. * Brand Building: Demonstrated success in developing and executing brand strategies that drive growth and equity. * Research & Insights: Solid background in consumer research, data analysis, and applying insights to brand strategy. * Communications: Experience leading integrated marketing campaigns across traditional, digital, and paid media. * Agency Management: Strong experience working with and managing external agencies and third parties. * Analytical Skills: High level of analytical thinking with the ability to synthesize data and translate it into actionable strategies. * Leadership & Collaboration: Ability to lead cross-functional teams, influence stakeholders, and manage complex projects. * Prior experience working in a global or national beer/beverage company. * Strong knowledge of consumer culture, category trends, and competitive dynamics in the U.S. beverage market. * MBA or Master's degree in Marketing, Business, or related field is a plus. * Passion for beer, beverages, and consumer engagement, with the ability to connect authentically with brand audiences. Compensation & Benefits: * Salary Range: $100,000-115,000/ year * Health, dental, vision, and other coverage for all employees starts date of hire. * 401(k) matching * Paid time off, volunteer time, and floating holidays * Employee Assistance Program * Paid sabbaticals with tenure * Paid parental leave for all employees

What you will do We are seeking a skilled Digital Product Manager to lead the development and management of the MES/MOM digital product. MES/MOM at Clarios focuses on optimizing manufacturing operations through real-time data, process automation, and integration with enterprise systems to improve efficiency, quality, and compliance. This will be onsite three days a week in Glendale, WI. Although, we are open to remote for the right candidate. The role involves understanding customer needs, defining product vision, collaborating with internal and external technology teams, and managing the product lifecycle. The ideal candidate is technically proficient and possesses strong communication, leadership, and delivery skills utilizing both lean/agile methodologies and traditional program/project management. How you will do it * Define, own, and communicate a compelling vision, strategy, and roadmap for the MES/MOM digital product at Clarios. * Manage the entire digital product lifecycle from concept to launch, serving as the voice of customer to technology teams. * Work with executive level stakeholders to understand desired/potential business outcomes and then work with cross functional teams to define and prioritize a backlog of product features / functional requirements to meet those outcomes. * Lead a combination of internal and external technology teams to deliver prioritized digital product features that align with and drive business outcomes such as improved OEE, reduced downtime, and enhanced traceability. * Collaborate with IT, operations, and regional teams to ensure seamless delivery, launch, and adoption. * Conduct market and technology research to identify and prepare for future customer needs and market opportunities. * Actively engage with internal stakeholders (e.g., plant operations, quality, etc.) and customers to gather feedback and validate digital product direction. * Manage digital product releases, track KPIs and Outcome Driven Metrics, and iterate based on feedback and performance. * Ensure digital products align with company's quality standards, architecture strategy, and regulatory requirements. * Act as a digital product evangelist to build awareness within the organization. Represent the digital product in steering committees and governance forums. What we look for Required * Strong understanding of manufacturing technology, technology trends, business capabilities, processes, and data. Direct experience in manufacturing operations is preferred. * Digital product management experience with a proven track record of delivering successful digital products. * Strong problem-solving skills and willingness to roll up one's sleeves to get the job done. * Skilled at working effectively with cross functional teams. * Excellent written and verbal communication skills. * Demonstrated experience conducting and leveraging market research, driving product strategy, and designing an excellent user experience. * High level of emotional intelligence, demonstrated through successful working relationships with stakeholders at various levels in an organization and with various personality types. * Strong analytical skills and financial acumen * Ability to lead and influence data-driven decision making at the senior leader level * Proven expertise in the software development process, agile methodologies, and project/program management. * Problem-solving skills to identify issues that might occur during the product development cycle and drive effective resolution. * Customer-centric mindset to ensure the digital product meets user needs and contributes to business goals. Preferred * , Engineering or equivalent preferred. * Agile/Scrum/Project Management certifications are a bonus. #LI-AL #LI-REMOTE What you get: * Medical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire * Tuition reimbursement, perks, and discounts * Parental and caregiver leave programs * All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits * Global market strength and worldwide market share leadership * HQ location earns LEED certification for sustainability plus a full-service cafeteria and workout facility * Clarios has been recognized as one of 2025's Most Ethical Companies by Ethisphere. This prestigious recognition marks the third consecutive year Clarios has received this distinction. Who we are: Clarios is the force behind the world's most recognizable car battery brands, powering vehicles from leading automakers like Ford, General Motors, Toyota, Honda, and Nissan. With 18,000 employees worldwide, we develop, manufacture, and distribute energy storage solutions while recovering, recycling, and reusing up to 99% of battery materials-setting the standard for sustainability in our industry. At Clarios, we're not just making batteries; we're shaping the future of sustainable transportation. Join our mission to innovate, push boundaries, and make a real impact. Discover your potential at Clarios-where your power meets endless possibilities. Veterans/Military Spouses: We value the leadership, adaptability, and technical expertise developed through military service. At Clarios, those capabilities thrive in an environment built on grit, ingenuity, and passion-where you can grow your career while helping to power progress worldwide. All qualified applicants will be considered without regard to protected characteristics. We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please apply. Diversity of experience and skills combined with passion is key to challenging the status quo. Therefore, we encourage people from all backgrounds to apply to our positions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran or other protected characteristics protected by law. As a federal contractor, we are committed to not discriminating against any applicant or employee based on these protected statuses. We will also take affirmative action to ensure equal employment opportunities. Please let us know if you require accommodations during the interview process by emailing Special.Accommodations@Clarios.com. We are an Equal Opportunity Employer and value diversity in our teams in terms of work experience, area of expertise, and all characteristics protected by laws in the countries where we operate. For more information on our commitment to sustainability, diversity, and equal opportunity, please read our latest report. We want you to know your rights because EEO is the law. A Note to Job Applicants: please be aware of scams being perpetrated through the Internet and social media platforms. Clarios will never require a job applicant to pay money as part of the application or hiring process. To all recruitment agencies: Clarios does not accept unsolicited agency resumes/CVs. Please do not forward resumes/CVs to our careers email addresses, Clarios employees or any other company location. Clarios is not responsible for any fees related to unsolicited resumes/CVs.

Description: STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements: ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

About Us: Mentavi Health is transforming access to comprehensive mental health care through innovative telehealth diagnostic evaluations and medication management services. We operate two distinct digital properties: ADHDOnline.com (our established D2C brand) and Mentavi.com (our expanding B2B and multi-condition D2C platform). As we scale beyond ADHD into broader mental health services including anxiety, depression, OCD, and more, we're building digital experiences that serve both direct-to-consumer patients and B2B referral partners including physicians, therapists, universities, and employers. The Role We are seeking a hands-on Senior Web Strategist to own our digital ecosystem. You will manage two WordPress sites with distinct audiences, overseeing everything from technical infrastructure and SEO to UX and multi-channel conversion, acting as the bridge between growth goals and technical execution. This is a high-execution role. You will be "in the code" and the analytics daily, equally comfortable optimizing D2C landing pages for paid search and designing B2B referral portals for healthcare providers. We are looking for an energized, mission-driven professional who sees the huge potential to make a difference in a rapidly scaling industry. If you are motivated by the prospect of world-changing work and thrive in a fun, high-momentum environment where your strategic input actually moves the needle, you belong here! This is a hybrid role requiring a minimum of two days per week on-site at our Grandville, MI office; candidates must be able to meet this requirement to be considered for the position. Business hours are typically 8:00 AM to 5:00 PM ET. Duties/Responsibilities: Technical Execution & Infrastructure (40%) Own and optimize both WordPress/Elementor websites (ADHDOnline.com & Mentavi.com), ensuring performance, security, and scalability while maintaining distinct brand positioning. Implement and manage Google Tag Manager across both properties, ensuring clean data flows and accurate event tracking across D2C and B2B conversion funnels. Execute advanced schema markup strategies to maximize SERP visibility and rich results, particularly for healthcare-related queries across ADHD and broader mental health conditions. Maintain technical SEO health: site speed, Core Web Vitals, crawlability, indexation, and structured data across both domains. Collaborate with HubSpot/RevOps team and/or vendors on conversion tracking, form optimization, and marketing automation integration for both D2C and B2B journeys. SEO & Organic Growth Strategy (30%) Develop and execute comprehensive SEO strategy across both sites, balancing brand architecture considerations with search visibility goals. Conduct keyword research aligned with both D2C search intent (patient-focused) and B2B search intent (provider/referrer-focused). Optimize existing content and landing pages for conversion and search visibility across both consumer and professional audiences. Monitor algorithm updates and competitive landscape for both telehealth and broader B2B healthcare markets. Track and report on organic performance metrics with clear connection to revenue impact across both customer segments. User Experience & Conversion Optimization (20%) Design and optimize user journeys for two distinct audiences: D2C patients seeking assessments and B2B referral partners (doctors, therapists, universities, employers). Lead UX/UI improvements that reduce friction and increase conversion rates for: both diagnostic evaluation purchases (D2C) and B2B referral sign-ups/activations patient experience inside our patient portal partner with RevOps/HubSpot team and/or vendors on email campaign landing pages, ensuring post-click experience optimization. Conduct qualitative and quantitative research to identify user pain points and opportunities for both consumer and professional experiences. Collaborate with external design vendor on page layouts while ensuring implementation excellence across both properties. A/B test landing pages, CTAs, and conversion flows using data-driven hypotheses for both D2C paid traffic and B2B organic referral pathways. Paid Media Integration & Analytics (10%) Partner with paid media teams/vendors to ensure landing page alignment and GTM tracking accuracy. Optimize post-click experience for paid campaigns to improve Quality Scores and conversion rates. Build and maintain analytics dashboards that connect digital metrics to business outcomes. Provide insights on channel performance and recommend budget allocation across paid/organic. Own email signup form strategy and placement across both websites to maximize list growth. Implement and maintain UTM tracking standards for email campaign attribution. Other: Contribute to fostering a positive and inclusive company culture. Other job duties, as assigned to support the overall operational needs of the organization. Required Skills/Abilities: Expert-level WordPress development skills, including Elementor (or similar page builders). Advanced Google Tag Manager implementation experience, including custom events, triggers, and data layer manipulation. Proven track record of SEO results in competitive industries (healthcare experience strongly preferred). Strong understanding of schema markup, structured data, and technical SEO fundamentals. Demonstrated UX/UI sensibility with portfolio examples of conversion-optimized pages. Proficiency with analytics tools (GA4, Search Console, heat mapping tools, etc.). Experience with HubSpot or similar marketing automation platforms. Comfortable with HTML/CSS; bonus for JavaScript knowledge. Proficiency with design/prototyping tools (Figma, Adobe XD, or similar) to create wireframes, mockups, and communicate UX concepts. Strong conversion copywriting skills; ability to write compelling headlines, CTAs, and landing page copy optimized for both SEO and conversion. Experience with content strategy and SEO content briefs (keyword mapping, competitive analysis, content gap identification). Proficiency with AI-assisted tools for web development, content optimization, and design ideation; comfortable experimenting with emerging technologies. Strategic Capabilities: Can translate business goals into technical requirements and back again. Data-driven decision maker who balances qualitative insights with quantitative metrics. Strong project management skills; comfortable juggling multiple priorities across two distinct properties. Experience balancing D2C performance marketing with B2B relationship-driven growth strategies. Excellent communicator who can explain complex technical concepts to non-technical stakeholders. Self-directed and resourceful; you don't wait for permission to solve problems. Comfortable operating in a regulated environment where messaging and conversion optimization must balance growth with compliance. Required Education and Experience: At least 7 years of hands-on digital marketing with a heavy focus on technical SEO, GTM/Analytics, and site architecture. Must have a proven track record in dedicated growth roles, with experience owning the full funnel and driving measurable revenue through data-backed experimentation. Preferred Experience: Previous experience in healthcare, or HIPAA-regulated environments is strongly preferred Experience with telehealth or digital health products. Background in conversion rate optimization (CRO) methodologies. Familiarity with accessibility standards (WCAG 2.1). Experience with headless CMS or modern frameworks. Agency background with in-house experience. Bachelors degree in Marketing, Computer Science, Business, or a related field. An MBA or Masters in a technical field. Total Rewards & Culture Financial & Future Security Salary commensurate with experience and regular performance reviews. 401(k) retirement plan to help you reach your long-term financial goals. Company-paid Short-Term and Long-Term Disability, plus additional optional and voluntary life insurance plans. Health & Wellness Premium insurance package (e.g. medical, dental, vision, pet insurance, etc). Priority access to our diagnostic evaluation(s) for you and your family. Generous Paid Time Off (PTO) and observed Paid Holidays to ensure you can recharge. The Hybrid Work Experience A flexible model requiring 2 days per week in-office, designed to balance deep work with team synergy. Our office is designed for high-bandwidth collaboration, featuring a fully stocked pantry and premium beverage selection to keep you fueled. Regular company meetings that include provided lunches. We welcome your well-behaved companions through our canine pet policy. Growth & Connection Professional development opportunities in addition to a dedicated Professional Development Reimbursement Program to support your growth. Team-building events to foster a strong organizational culture. Our Approach to Experience: At Mentavi Health, we value the diverse paths that lead to professional expertise. While a Bachelors degree is a standard benchmark, we also welcome applications from candidates with a minimum of 7 years of equivalent, high-level experience in healthcare business development. We recognizethat a proven track record of success and deep industry insight are powerful indicators of performance, and we evaluate all qualified candidates in light of their total professional experience. Equal Opportunity: Mentavi Health is an equal-opportunity employer. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified to bring your unique perspective to our team. To be considered for this position, candidates must be legally authorized to work in the United States on a full-time basis. We are unable to provide visa sponsorship (e.g., H-1B, TN, etc.) for this role now or in the future. Verification of employment eligibility will be required at the time of hire.