Product Manager
Digital marketing manager job in Norton Shores, MI
Structural Concepts, a Hoshizaki Company
The company operates as a sister company of Hoshizaki America.
Purpose of the Job
Grow and sustain profitable market share with compelling products in assigned categories. Collaborate cross-functional to ensure the successful launch of new products.
Essential Job Responsibilities
Product Development: Lead the development of new products from concept to launch, ensuring projects are linked to our strategic priorities and deliver financial, operational, and commercial results.
Project Management: Identify and mitigate potential risks, ensure stakeholder alignment around project objectives (timeline, budget, performance), plan for and secure the resources, manage the timeline, monitor progress, and ensure timely deliverables.
Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and customer service teams to ensure successful product launches and ongoing product support.
Market Research: Review trade journals and analyze third party research. Collect primary research to identify customer needs, market trends, and competitive intelligence.
Product Strategy: Recommend product strategies that align with company goals and objectives.
Product Lifecycle Management: Manage the entire product lifecycle, from initial concept through end-of-life, ensuring products remain competitive and profitable.
Customer Feedback: Gather and analyze customer and channel feedback to inform product improvements and new product development.
Performance Metrics: Track key performance metrics such as market share and gross margin to measure product success and identify areas for improvement.
Product Maintenance: Identify and complete product maintenance activities to enhance profitability and/or improve customer satisfaction.
Qualifications:
Bachelor's degree in Marketing, Economics, Engineering or related discipline. MBA a plus.
5+ years of experience in a related industry. Experience in smart technology, IOT, or digital commerce a plus.
Excellent analytical skills and a high degree of financial acumen.
Strong organizational, communication, and presentation skills.
Proven ability to handle multiple projects with attention to detail and accuracy.
Proficient in Excel, particularly data summary tools and graphs.
Fluent in Microsoft Office.
Tech and database savvy.
Digital Marketing Manager
Digital marketing manager job in Grand Rapids, MI
Mission India is seeking a dynamic Digital Marketing Manager to join our growing Marketing team. If youre eager to make a meaningful impact and thrive in a role that gives you the creative space to turn bold ideas into reality, we invite you to apply. Reporting to the Director of Marketing, you will lead Mission Indias website and digital initiative, from content updates to SEO strategy, while also providing guidance and oversight to our Digital Marketing Specialist. Were looking for someone who can not only execute with confidence but also bring a fresh, strategic vision to shape the future of Mission Indias brand.
Located in Kentwood, MI, Mission India is a vibrant ministry bringing lives to Christ on a global level. For over 45 years, Mission India has been partnering with local believers in India to change lives through Church Planter Training, Adult Literacy Classes, and Childrens Bible Club programs. At our organization, it is important to be an active and passionate Christian, have a personal relationship with Jesus Christ, have a heart for the Great Commission, and agree with Mission Indias Statement of Faith.Find out more at ********************
As our Digital Marketing Manager, some of your responsibilities will include:
Work with outside vendors and the in-house communications department to create and deploy visual content in a variety of digital mediums (website, social media, and e-mail marketing) to effectively communicate the organizations mission, vision, and message.
Contribute and oversee content posted to Mission Indias Facebook, LinkedIn, and Instagram platforms. Provide the Digital Marketing Associate with insight into what content is working best, help shape marketing decisions, and work closely with the Communications Team.
Facilitate the creation and management of videos for use on the website, digital advertising, and social media.
Provide analytic reports on social media, websites, and email marketing quarterly.
To be successful as our Digital Marketing Manager,you will need the following:
Minimum of 2 years related experience in digital marketing and website management required
Proficiency in the following software applications: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft Office Suite, Vimeo, and Google Analytics or Clarity required
Commitment to the organizations mission, values, mission principles, and strategic goals
Demonstrates strong expertise in design principles and practices, with the ability to translate concepts, messages, and complex information into visually compelling digital content that engages target audiences
Ability toleverageexcellent people skills to connect, communicate, build trusted relationships, and provide the utmost level of customer service
Ability to adapt communication style to audiences with a variety of cultures and backgrounds
Ability to implement proactive measures tosolve problems and troubleshoot complex projects
Proven history of achieving organizationalobjectives and adhering to project budgets and schedules
Ability to multitask, manage, prioritize, organize, plan, focus, adapt to changes quickly, and follow through
Ability and willingness to work harmoniously as part of a larger team
Driver's License & Passport (5% travel required)
Bonus Pointsif you have any of the following:
BA/BS in graphic design, digital marketing, or related field
Familiarity with any of the following software applications: Adobe Flash, Adobe Go Live, Adobe Dreamweaver, Adobe Premiere, Adobe After Effects, Adobe Sound Booth, Adobe Encore
At Mission India, we will support your professional growth while offering a great work environment, competitive pay, comprehensive benefits, and a HYBRID work arrangement (2x onsite per week). If you are ready to make a positive impact, apply today to become our new Digital Marketing Manager!
Marketing Manager
Digital marketing manager job in Grand Rapids, MI
Job Description
Behind the Title
At Innovia Wealth, marketing is about clarity. We tell the story of entrepreneurship, impact, and the families we serve. Our work helps clients understand who we are, what we stand for, and why our approach to wealth management is different. Marketing reinforces the Innovia experience by making our message sharp, consistent, and easy for clients to connect with.
As a Marketing Manager, you will expand Innovia's brand, strengthen our digital presence, and run a marketing engine that supports a fast-growing, entrepreneur-focused wealth management firm. You'll work with leadership, translate strategy into execution, and produce content that positions Innovia as the premier partner for business owners, qualified purchasers with $5M+ in liquid assets, and families navigating complex planning needs.
The Marketing Manager Role at Innovia
Once fully onboarded, you'll own the following responsibilities:
Content Development & Distribution
Run day-to-day content gathering, posting, and scheduling across all channels.
Produce and publish organic content that highlights our team, reinforces our value, and elevates client trust.
Partner with advisors to turn ideas into clear, relevant thought leadership.
Maintain and refine Innovia's brand voice to stay aligned with our fiduciary, client-first values.
Digital Campaign Management
Manage digital campaigns across LinkedIn, Meta, YouTube, and other platforms in coordination with our external partner.
Pull performance data and extract insights to shape the next iteration of campaigns.
Handle accurate data entry, reporting, and communication with marketing vendors.
Public Relations & Visibility
Identify PR opportunities in targeted outlets and bring forward recommendations.
Coordinate award submissions, recognitions, and press mentions.
Maintain relationships with PR vendors and media contacts.
Support logistics for client and prospect events.
CRM Management & Analytics
Serve as the point person for marketing-related CRM data.
Pull lists, reports, and engagement metrics to support advisor outreach and follow-up.
Track marketing performance across channels and provide clear recommendations.
Brand & Design Coordination
Produce light design work (graphics, PDFs, event materials) aligned with Innovia's brand standards.
Support website updates, brand collateral, and vendor coordination.
Assist with logistics and promotional support for events.
Qualifications / Competencies
Hard Skills
Bachelor's degree in Marketing, Communications, or related field.
3-5 years of professional marketing experience (in financial or professional services preferred but not required).
Familiarity with digital marketing platforms (LinkedIn, Meta, YouTube, Squarespace).
Experience with CRM and analytics systems (HubSpot, Salesforce, or similar).
Strong writing and editing skills.
Soft Skills
Curious, driven, and eager to learn.
High attention to detail and strong organizational skills.
A clear communicator with the ability to collaborate across internal teams.
Thrives in a professional, entrepreneurial environment and adapts quickly to new challenges.
Innovia ISM's
Our culture is our secret sauce. Here's what we live by:
We're Not Selling Perfection, Just Being Real: Focus on genuine interactions and personal authenticity.
Be a Pro: Proofread your work. Be punctual. Own your outcomes.
Win or Learn: Embrace feedback and stay curious without letting ego get in the way.
Celebrate the Wins: Acknowledge progress. Share success.
The Best is Yet to Come: Be optimistic and positive in your vision.
Entrepreneurism is the Greatest Form of Charity: Innovate to create impact. Help clients do the same.
Pay it Forward: Help others without keeping score.
Practice Purposeful Abandonment, Don't Fall in Love with Your Homework: Prioritize what matters and keep learning.
Every Yes is a No; Every No is a Yes: Be intentional with your commitments.
News Doesn't Happen in the Newsroom: Be in the know by staying engaged. Get out there and take action.
Practice Professional Courtesy: Recognize that your decisions and actions have impact; seek to understand the broader impact before jumping into action.
Assume Positive Intent: Trust first. Verify later.
Be an Aspirin: Start with "yes," and make others' lives easier.
Don't Bury the Headline: Communicate what matters clearly and early.
Surround Yourself with People who Fight for You in Rooms You Aren't In: Loyalty and advocacy are key.
Everything Happens for a Reason: Stay grounded and open-minded. See the possibility, even if it wasn't the outcome you hoped for.
Our Commitment to Our Team
We embrace a strong culture that provides clear and consistent messaging. We provide the tools and training needed to support career development and allow for growth opportunities. We achieve our goals through a spirit of collaboration and cooperation. We improve through our learns and we celebrate our wins.
Compensation & Benefits
Competitive base salary
Performance bonus with eligibility based on lead generation and growth targets
100% employer paid medical, dental, vision, disability and life insurance
401k retirement plan with company safe harbor contributions
Paid time off and company-recognized paid holidays
Professional development opportunities
Ready to grow with us?
If you're energized by growth, innovation and making a meaningful impact with every message - and excited to be part of a team where culture is more than a buzzword - you've found the right place. Join our team that believes in ownership, teamwork, and that the best is yet to come!
We require a background check as a condition of offered employment.
Marketing Manager
Digital marketing manager job in Grand Rapids, MI
Frederik Meijer Gardens & Sculpture Park promotes the enjoyment, understanding, and appreciation of gardens, sculpture, the natural environment, and the arts. Meijer Gardens is ranked among the 100 most visited art institutions in the world. The organization embraces the concept of a major cultural attraction centering around horticulture & sculpture. Meijer Gardens' commitment is to create a legacy of lifelong learning, enjoyment, and a rich cultural experience for generations to come. Department: Marketing Supervisor: Sr. Director of Marketing & Sales Pay Type: Salary, Full-time Compensation: The salary for this position ranges from $80,410 to $108,790, depending on experience and qualifications. The Marketing Manager provides strategic leadership for all marketing initiatives, driving brand visibility, audience engagement, and institutional growth. This role supports the development and execution of annual and seasonal marketing strategies, oversees creative production, and ensures consistent brand storytelling across print, digital, and experiential platforms. Leading a multidisciplinary team, the Marketing Manager sets clear goals, manages performance, and fosters innovation through emerging technologies and tools. The Marketing Manager is responsible for managing the marketing budget, monitoring KPIs, and optimizing campaigns based on data insights. The Marketing Manager collaborates closely with cross functional teams and external partners to align marketing efforts with organizational priorities while upholding values of inclusion, accessibility, and environmental responsibility. Acting as a key institutional representative, this role ensures unified messaging and strategic alignment across all channels.
Essential Functions
Strategic Leadership & Department Management
Implement annual and seasonal marketing plans and campaigns to support attendance, visibility and audience engagement.
Coordinate and lead the day-to-day activities of a multidisciplinary marketing team, setting clear goals, priorities, and accountability.
Manage and provide expertise on creative production processes, brand storytelling, and integrated campaigns across print, digital, and experiential platforms
Ensure that all marketing initiatives and materials reflect organizational values of inclusion, accessibility, and environmental responsibility, while ensuring
Manage all creative assets, photography, video, and design files to ensure consistency and proper archiving.
Execute the advertising and media plans, including placement, and managing trades with local and national outlets.
Collaborate with internal departments to align marketing efforts with programmatic, curatorial, and event goals.
Budgeting & Performance Management
Track and manage the marketing budget, ensuring expenses with approved allocations and fiscal guidelines.
Monitor key performance (KPIs) and campaign indicators, adjust based on data to improve effectiveness and ROI.
Support leading quarterly and annual reports of marketing performance, reporting results to senior leadership as needed.
Use available predictive analytic tools to support forecasting attendance trends and optimizing media placements.
Innovation & Technology Integration
Apply available and emerging marketing technologies to improve content creation, project management, and media targeting.
Research new digital tools and trends to enhance efficiency, brand alignment and audience engagement.
Encourage innovation within the team through continuous learning and professional development.
Collaboration & Organization Alignment
Collaborate with cross-functional (e.g., Guest Services, Events, Development, and Education) teams to ensure consistent messaging and campaign alignment.
Coordinate as a representative with media contacts, vendors, and community partners in order to support marketing initiatives.
Promote and model open communication and collaboration within the marketing team and across departments.
Other duties as assigned.
Education and / or Qualifications preferred:
Education: Bachelor's degree in marketing, communications, or related field required. Master's degree required.
Experience:
5+ years of progressive marketing experience, with at least 3 years in a marketing managerial or supervisory role.
Salesforce Marketing Cloud or a comparable CRM, highly preferred.
Skills/Knowledge/Licenses:
Proven success in managing marketing planning, campaign development, and multi-channel media management.
Proven experience in digital and traditional media buying, including agency coordination.
Demonstrated proficiency with project management applications and tools (e.g., Monday.com)
Ability to communicate and present at all level within the organization.
Ability to demonstrate intermediate proficiency in graphic design and photography.
Ability to demonstrate proficiency in Salesforce Marketing Cloud or a comparable CRM.
Ability to monitor and manage project and departmental budgets effectively, ensuring alignment with organizational goals and compliance with financial policies.
Ability to consistently uphold organizational values of inclusion, accessibility, and environmental responsibility within language, visuals and practices.
Working knowledge of content management systems (CMS) and open-source CMS.
Working knowledge of business and AI-driven tools for content creation, analytics, and project management.
Working Conditions: Standard work hours are typically 40 hours per week, with flexibility required during peak campaign periods or urgent deadlines. Occasional travel may be required for meetings, events, or conferences. Physical demands include the ability to regularly move up to 20 pounds (e.g., loading/unloading supplies, tools, and equipment). The position may occasionally require ascending or descending a ladder. This position has time-sensitive projects and performance targets. The role involves occasional object manipulation with or without assistance and efficient navigation of the workspace to access essential resources. This position is primarily office-based, requiring frequent computer use, strategic planning, and communication with internal and external stakeholders. Basic mobility is expected throughout offices, grounds, and exhibition areas, with the ability to observe details at close range and communicate information accurately. Occasionally, may be required to work outdoors under inclement weather conditions.
As part of our onboarding process, all new hires are required to complete our background check.
Frederik Meijer Gardens & Sculpture Park is an Equal Opportunity Employer. We believe in fostering a diverse and inclusive workplace.
Senior Digital Product Manager - NetSuite
Digital marketing manager job in Zeeland, MI
Why join us? Our purpose is design for the good of humankind. It's the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.
About this Opportunity
The MillerKnoll Digital team is creating a customer-centric, digitally enabled business model that transforms how our family of brands operates. We're building seamless, data-driven experiences through digital solutions across our platforms and we're looking for a Sr. Digital Product Manager with experience in Retail NetSuite ERP to help lead this evolution.
In this pivotal role, you'll collaborate with stakeholders across Finance, Supply Chain, Retail Operations & Technology to lead new projects, evolving our strategy around ERP processes, including Order-to-Cash, Procure-to-Pay, Inventory Management, Finance, and Purchasing. You'll leverage your experience in NetSuite ERP to uncover problem areas, identify new opportunities, and define requirements for customizations within the platform. You will be key to building a robust and scalable digital backbone supporting all MillerKnoll brands.
What You'll Do
You'll have opportunities to lead, collaborate, and take ownership every day as you:
* Define product features and requirements and lead the implementation of new digital products and integrations within the NetSuite ERP ecosystem
* Continuously assess NetSuite updates and partner apps to uncover opportunities that enhance MillerKnoll's business processes and system capabilities
* Own roadmap development tasks by identifying opportunities, defining initiatives, scenarios, epics, and stories
* Partner with technical teams in data mapping exercises and solution design review sessions
* Lead standups, backlog refinement activities
* Support major system upgrades and migration of functionalities to and from NetSuite and its ecosystem applications
* Ensure all necessary user acceptance, performance, and post-production testing is conducted and documented according to MillerKnoll testing guidelines
* Manage third-party vendors and integration partners to ensure alignment with strategic business outcomes
* Evaluate and communicate performance of one or more digital properties
* Lead cross-functional project teams to implement and maintain product features
* Assign work to the analysts in the team
* Use analytics and customer research to measure product effectiveness and to direct future product development.
* Perform additional responsibilities as requested to achieve business objectives
Sound Like You?
You might be just who we're looking for if you have:
* 5+ years of product management experience. NetSuite experience is required
* Demonstrated ability to define and manage product roadmaps, prioritization, and stakeholder alignment
* Strong analytical and problem-solving skills, with a data-driven approach to product optimization
* Solid understanding of ERP principles such as Purchasing, Inventory, Financials, Payment, Suite Analytics, and Saved Search
* Experience leading cross-functional projects in a matrixed environment
* Excellent communication and presentation skills with both technical and business audiences
* Bachelor's degree in Computer Science, Business, or a related field (or equivalent experience)
Our Values
At MillerKnoll, we believe in making a difference - creating meaningful spaces, supporting our communities, and using business as a force for good.
We believe everyone is extraordinary and should have the opportunity to reach their full potential.
We know we are better together - by challenging one another, welcoming all perspectives, and working as one, we achieve more.
Who We Hire?
Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities.
This organization participates in E-Verify Employment Eligibility Verification. In general, MillerKnoll positions are closed within 45 days and are open for applications for a minimum of 5 days. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.
MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at careers_********************.
Auto-ApplyE-commerce Marketing Manager
Digital marketing manager job in Grand Rapids, MI
Job Description
JOB OPENING
E-commerce Marketing Manager
Manager: EVP of Direct to Consumer
Position Type: Full Time, Exempt
We are seeking a strategic, entrepreneurial-minded E-commerce Marketing Manager to help drive our online business to the next level. This individual will blend data-driven insight with marketing creativity to deliver measurable growth, enhance customer engagement, and strengthen our digital presence.
Key Responsibilities:
Develop and execute digital marketing strategies to drive traffic, lead generation, and brand awareness-creating campaigns that deliver incremental sales and measurable ROI.
Lead customer acquisition and engagement efforts, including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement.
Drive customer retention and loyalty through targeted content, lifecycle marketing, and personalized communication strategies.
Collaborate cross-functionally with internal teams to ensure marketing initiatives align with overall business and ecommerce goals.
Partner with digital marketing and email teams to optimize campaign performance across all channels.
Own on-site search performance as the in-house expert on Algolia, leveraging data to enhance product discoverability and conversion.
Maximize organic visibility by developing and implementing effective SEO, GEO, and AEO strategies.
Execute paid advertising campaigns across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives.
Support product launches and improvements, ensuring marketing readiness and clear communication of new features and benefits to customers.
Qualifications:
Bachelor's degree in related field
2-4 years of experience in digital marketing and/or ecommerce marketing
A creative yet analytical thinker who thrives in a fast-paced, results-driven environment.
Experienced in ecommerce marketing, digital advertising, and analytics tools.
Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales.
Compensation and Benefits:
Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.
Baker Book House Company is an Equal Opportunity Employer.
As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.
Associate Brand Manager - Women's Health
Digital marketing manager job in Grand Rapids, MI
At Perrigo, we are driven by our mission to
Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All
. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing
The Best Self-Care for Everyone
, we are the people behind the brands you trust. We are Opill , Compeed , Solpadeine , NiQuitin , and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
We are currently looking for an Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team based in either Morristown, NJ or Grand Rapids, MI with a hybrid working schedule.
Scope of the Role
Responsible for supporting the Associate Director Brand Management on the following brand initiatives:
Competitive Surveillance & Reporting: Lead monthly performance reporting based on consumption data. Monitor category/competitive activity and performance to inform strategy and/or tactical pivots needed. Play integral role in monthly demand planning cycle through forward looking expectations driven by performance trends. Support ad hoc analyses as needed.
Social & Influencer Planning & Execution: Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels. Lead Medical, Legal, and Regulatory weekly content review process to ensure all content is compliant before going live.
Social & Digital Media Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
Shopper Marketing: Partner with Commercial Strategy group to commercialize and execute in-store and online Shopper strategy to support customer specific business objectives and merchandising plans.
Business Management: Support budget management inclusive of PO development, tracking, contract reviews, and finance updates. Lead business needs pertaining to master data, compliance, and inventory management.
Project Management: Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs.
Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative. Partner with Medical, Legal and Regulatory to ensure in-market risk is minimized. Maintain repository of all graphics for sales reviews, agency support, etc.
Other day to day responsibilities include: Stage Gate deliverables, meeting management, project management, file maintenance, sales samples coordination, budget management, art conversions and ad hoc analyses & performance reporting.
Experience Required
Typically these skills are acquired with a Bachelor's degree in Business, Marketing or a related field. Master's Degree/MBA preferred.
Typically 4+ years of experience. 2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus.
Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills.
Requires the ability to influence internal teams without authority.
Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots.
Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.
Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required.
Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.
Up to 20% travel may be required.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Target base salary for NJ $95K - $118K.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
VP Brand Marketing - Merrell
Digital marketing manager job in Rockford, MI
For over 40 Years, Merrell has been trying to share the simple power of the being outside with everyone. We believe in the positive benefit of the outdoors to restore individuals and communities. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and amazing stories that encourages people to get outside everyday whether in the city or on the trail. To help drive this journey, we are looking for a VP Brand Management who will report directly to the Chief Marketing Officer.
This individual will set the strategic direction for all brand marketing stories that will deliver the brands short-term and long-term growth goals. This individual's success will be based on their ability to be consumer-centric, creative, and drive change that elevate our integrated marketing efforts and gets more people to love and seek out our brand and products.
Leadership Capabilities:
As an influential strategic business leader, you will build strong partnerships across the Merrell brand including serving as a vital voice of the consumer and brand with senior leaders, brand strategists, marketers, customers, agency partners, product teams, and designers.
Brand Strategy:
Partner with key members of the Merrell leadership team to bring the brand vision and mission to life through research, business analysis, ideation, innovation, development, and commercial execution.
Lead the development of long-term brand marketing strategies that helps define and build a path to growth by aligning key priorities and areas of optimization and transformation for the portfolio.
Influence and drive decisions across long-term and annual business strategies, innovation strategy and development, revenue growth management strategies and marketing execution optimization.
Act as the brand steward collaborating with internal multi-functional team (Consumer Insights, Design, Finance, Product PR, etc) and external partners to drive comprehensive brand plans to be executed by markets around the world.
Drive on going evolution and refinement of Merrell brand strategy: positioning and architecture (in conjunction with Consumer Insights).
Ownership of the US marketing strategies for Merrell; develop 360 strategy for all launches.
Partner with the product team to generate a 3 Year Innovation Pipeline by helping the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines.
Track record of translating business priorities into brand objectives, strategies, and plans.
Work with Consumer Insights, Strategy and Lead markets to develop consumer grounded, high business potential and sustainable innovation architecture and road map.
Integrated Marketing Development:
Oversee the development of strategic global integrated marketing big idea platforms that unify our brand communication center in our purpose.
Lead a structured and organized approach to craft engaging integrated marketing campaigns that drives consumer interest and demand and grows overall sales.
Lead the development of omni-channel marketing strategies that drive both brand engagement and sell-through at retail.
Direct and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations.
Oversee the alignment of media planning and investment to ensure the right balance between brand and performance channels.
Partner closely with Retail Marketing to ensure seamless integration of brand campaigns across owned retail, wholesale, and digital channels.
Understand how to effectively inspire and delight consumers through product performance, pricing, and positioning of brand's key franchises.
Create campaign briefs and partner with agencies to develop advertising, credibility and consumer engagement campaigns.
Collaborate with media and retail partners to optimize campaigns for awareness, conversion and in-store traffic.
Collaborate with regional marketing teams to develop and implement execution plans for global campaigns, including facilitating information sharing and to drive alignment across regions and troubleshoot issues.
Direct team in the creation of Toolkits and Playbooks to facilitate the implementation of key marketing initiatives.
Monitor competitive activity and provide regular competitive intelligence updates.
Orchestrate and drive multifunctional teams towards same vision and goals in an absence of direct reporting relationships.
Manage the development of marketing budget (forecast, value analyses, brand profitability, development costs, etc.) as well as the budgets for key programs.
Identify opportunities to continue to enhance the customer experience through an omnichannel approach focusing on new customer acquisition & to ultimately drive sales.
Consumer-centric Business Analysis and Annual Operation Planning:
You will provide leadership and feedback in the development across a range of Insights & Analytics agenda of standards and capabilities.
Own the overall development and activation of Merrell's Learning agenda to reflect the most important consumer questions for the business in support of top tier growth goals
Building and aligning business stakeholders on the annual Learning agenda.
Relentlessly drive toward a 360-degree understanding of our consumers across the consumer journey; provoking continuous improvement and motivating adoption of tools to further this effort.
Serve as subject matter expert for team in designing, explaining, and providing recommendations in consumer research.
Building out marketing reporting framework to track monthly/ quarterly marketing performance and drivers of the brand and sharing outcomes and key actions and insights with marketers, brand, and leadership.
People Leadership:
Giving direct reports proper guidance on their projects, meeting their calendar milestones, and utilizing systems, while keeping them "on track" in terms of their professional development.
Lead the training and development, talent assessment, coaching and mentoring to develop the talent and elevate the team capacity and build on the positive and inclusive working environment to support the long-term business needs.
Ensuring timely performance discussions and individual development plans.
Continuously check / adjust to drive clarity and maximize team performance.
Simplifying complex decisions for direct reports and team and demonstrate strong rationale.
Establish relationships with key agency partners to deliver breakthrough marketing that will drive market share.
Work fluidly in a matrixed global environment across functions.
Performs duties consistent with the company's AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
Bachelor's degree in marketing, communications, or a related field, MBA preferred.
10+ years of professional experience in brand marketing, and 5 years people leadership.
Strong content background, with a track record of developing successful marketing campaigns.
Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms, and effectively filters through and identifies the best ideas to pursue.
A track record driving brand impact through innovative and creative marketing initiatives with a passion and curiosity around best-in-class marketing story telling.
Strong understanding of paid media planning and measurement across traditional and digital channels.
Skilled in building and maintaining trust-based relationships with teams, stakeholders, and agencies to ensure alignment and continuous improvement.
Passion for creative and good eye for design and detail.
Experience managing relationships with media partners to deliver integrated programs that connect storytelling to commercial outcomes.
Looks ahead to reasonably anticipate business opportunities and obstacles.
International marketing experience and a passion for expanding brands into new markets.
Fosters an environment of excellence and personally champions break through initiatives and continually raises the bar for performance and helping others to succeed.
Operates effectively in matrix relationships across organizational boundaries.
Demonstrates the courage and conviction needed to drive large scale change initiatives.
Proficiency in analyzing marketing performance metrics to optimize strategies.
Exceptional organizational skills, balancing structure, and creativity.
Performance-driven with a test-and-learn mindset, and a focus on critical thinking to assess, interpret, and integrate learning from multiple sources to drive better results in an agile way.
Strong leadership and team management abilities, with a focus on developing high-performing teams.
Great written and verbal communication and can successfully spread marketing best-practices throughout the organization, especially new ideas, concepts to internal and external stakeholders.
Working Conditions:
Normal office environment.
Availability to travel domestically and internationally.
Since it is a global role, need to be comfortable working across time zones (e.g., meetings late evenings and early mornings, travel to different global locations).
#LI-TF
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
Auto-ApplyGrowth Marketing Lead
Digital marketing manager job in Grand Rapids, MI
Shape how WedgeHR grows and connects with new customers. WedgeHR is a Michigan-based company built on the belief that everyone deserves the chance to be truly seen. We're creating a candidate-driven hiring platform that helps people share who they are - on their time - and gives hiring teams the insight they need to connect sooner, move faster, and make smarter decisions. Simple by design and powerful in impact, WedgeHR has helped over 1 million candidates engage meaningfully with hundreds of hiring teams.
Role Overview
The Growth Marketing Lead will be the driving force behind how WedgeHR tells its story, attracts customers, and converts interest into revenue. This role combines creative storytelling with analytical growth thinking - ideal for someone who can move between strategy and execution fluidly.
Team
: Marketing
Reports to
: COO
Location
: Grand Rapids, MI
Travel
: Quarterly travel required
Core Responsibilities
Go-to-Market Strategy & Campaigns
Develop and execute WedgeHR's GTM and demand generation strategy focused on increasing market awareness and generating MQLs.
Identify and prioritize high-impact channels (organic, paid, partner, and social) for testing and scaling.
Partner with internal stakeholders to align messaging, ICPs, and lead quality.
Content & Brand Storytelling
Own the content calendar across website, blog, email, and social - telling stories that resonate with HR leaders, franchise owners, and hiring teams.
Write or edit website copy, newsletters, one-pagers, and campaign assets.
Maintain a consistent brand voice and tone that reflects WedgeHR's brand messaging standards.
Website, SEO, and Conversion Optimization
Own the website experience - guiding visitors to MQLs and signups.
Optimize SEO through content structure, backlinks, and analytics insights.
Report on traffic, conversion, and engagement metrics monthly.
Email & CRM Automation
Manage HubSpot marketing workflows, newsletters, and nurture sequences.
Build automated email campaigns and lead scoring systems to move prospects down the funnel.
Data & Growth Analytics
Track performance metrics: traffic, MQLs, signups, CAC, and ROI.
Build dashboards that show the impact of marketing efforts in real time.
Use data to identify growth opportunities and optimize spend.
Ideal Background
5-7 years of marketing experience in a SaaS or HR Tech startup.
Proven success as a one-person marketing team or early-stage builder.
Comfortable with HubSpot, Ads Platforms, and analytics tools.
Exceptional writing and storytelling skills.
Hands-on, resourceful, and thrives in ambiguity.
Why You'll Love Working Here
A clear mission - helping people get hired faster and with more humanity.
A small, fast-moving team where your ideas directly shape the company's growth.
The opportunity to build the foundation of marketing at a company beginning to scale.
Competitive compensation, flexibility, and meaningful work with a team that cares.
Auto-ApplyDirector of Marketing and Communications
Digital marketing manager job in Grand Rapids, MI
The Director of Marketing and Communications is responsible for developing and executing enterprise-wide marketing and communication strategies to elevate the company's brand and engage with internal and external stakeholders. This role oversees public relations, media content, digital presence, advertising campaigns, and social media to promote the company's services and initiatives. The Director collaborates across departments to ensure consistent messaging, brand alignment, and high-quality content. Additionally, this role analyzes market trends, oversees campaign performance, and adjusts strategies to maximize visibility, engagement, and organizational impact.
RESPONSIBILITIES
* Develop and execute comprehensive marketing and communication strategies to elevate the company's brand and support business objectives
* Collaborate with cross-functional teams to gather insights and market data to inform marketing plans
* Create and manage marketing campaigns, including digital advertising, email marketing, social media, and print materials
* Oversee the production of marketing collateral, ensuring accuracy, consistency, and high-quality branding
* Develop and manage the marketing budget, tracking expenses and optimizing ROI
* Monitor industry trends and competitor activities to identify opportunities and risks
* Plan and oversee company events, trade shows, sponsorships, and engagement initiatives
* Lead and mentor a team of marketing and communications professionals, providing strategic direction, goal-setting, and performance evaluation
* Manage relationships with external agencies, vendors, and media partners; negotiate contracts and oversee deliverables
* Analyze marketing data and performance metrics to measure campaign effectiveness and refine strategies
* Create engaging and informative content, including press releases, articles, executive messaging, and blog posts
* Develop and maintain media relationships to secure positive coverage and strengthen public relations
* Lead crisis communication and reputation management efforts, ensuring timely and effective response strategies
* Oversee the company's website, digital presence, and brand representation across all platforms
* Lead internal communication initiatives to ensure employees remain informed, connected, and engaged
* Collaborate with HR on employer branding, culture-building activities, and employee engagement campaigns
* Ensure compliance with branding guidelines and maintain consistency in messaging across all channels
* Develop and oversee a strategic content calendar for all marketing and communication activities
* Identify partnership, sponsorship, and community engagement opportunities to expand brand reach
* Continuously assess and optimize marketing and communication strategies to achieve business goals
* Perform any additional duties as assigned by management
QUALIFICATIONS
* 18 years of age or older
* Eligible to work in the United States
* Ability to work in office, onsite, Monday-Friday
* Must have a valid state-issued driver's license with an acceptable driving record
* Communicate effectively in English (reading, writing, speaking)
* Bilingual in English/Spanish a plus
* 7+ years of experience in marketing and communications, preferably with leadership experience
* Strong understanding of digital marketing, public relations, and brand management
* Excellent communication, organizational, and creative skills
* Proficiency in marketing tools, social media platforms, CMS systems, and analytics platforms
Ability to work collaboratively with various teams and manage multiple projects
* Proven leadership experience with a track record of developing successful marketing strategies
* Effectively communicate with colleagues, clients, and media partners, both in-person and through electronic means
* Pass a background check and drug screen
* Must be flexible to work extended hours on occasion to support business needs
To perform this job successfully, an individual must be able to perform each essential requirement satisfactorily. The requirements listed above are representative of the work environment, knowledge, skill, and/or ability. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential requirements.
PHYSICAL ACTIVITY/WORKING CONDITIONS MAY INCLUDE:
* Ability to lift up to 25 pounds
* Position is generally sedentary, sitting for long periods of time
* Be able to hear and respond to the spoken voice and to audible alarms
* Tasks may involve repetitive motions of the arms, wrists, hands and/or fingers
* Specific vision abilities required for this job include: Close vision (clear vision at 20 inches or less); distance vision (clear vision at 20 feet or more); peripheral vision (ability to observe an area that can be seen up and down or to the left and right while eyes are fixed on a given point); depth perception (three-dimensional vision, ability to judge distances and spatial relationships); ability to adjust focus (ability to adjust the eye to bring an object into sharp focus)
The pay rate listed on this post is what the company reasonably expects to pay for this position. However, individual compensation may vary based on factors including qualifications, skills, competencies, education, and experience.
PrimeFlight Aviation Services, Inc. is proud to be an equal-opportunity employer. All applicants and employees are considered and evaluated for positions at PrimeFlight Aviation Service, Inc. without regard to race, ethnicity, religion, color, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state/province, and local laws.
SMS/Text Communications
By providing your mobile number and opting in, you consent to receive SMS messages from PrimeFlight related solely to recruiting and employment opportunities, such as job postings, application status updates, or interview scheduling. Consent is voluntary and not a condition of applying for employment. Message frequency may vary. Standard message and data rates may apply. Reply STOP to opt out or HELP for assistance. Carriers are not liable for delayed or undelivered messages. Numbers will be used in accordance with this Privacy Policy and not shared for marketing without consent.
Marketing Manager
Digital marketing manager job in Byron Center, MI
Job Details Byron Center, MIDescription
PRO-VISION is looking for a Marketing Manager to join their growing company in Byron Center, MI.
This full time, salaried position offers a great work environment with a benefit package that includes paid time off, paid maternity/paternity leave health, dental and vision insurance, paid holidays a 401K match and additional benefits.
Pro-Vision is driving the future of video intelligence and data integration. We are dedicated to enhancing safety, increasing productivity, and protecting the critical assets of our customers. Organizations rely upon data and vision to provide certainty in decision making. Thousands of partners worldwide trust Pro-Vision to implement advanced recording and software solutions to address real world transit, public safety, and commercial needs.
The Marketing Manager plays a critical role in supporting Pro-Vision. This role combines strategic vertical marketing with hands-on project execution. You will lead planning, coordination, and delivery of marketing efforts to generate leads, enhance brand visibility, and support the sales team with tools and campaigns tailored to each vertical.
Responsibilities include:
Contribute directly to revenue growth by generating qualified leads through vertical-specific campaigns
Deliver consistent, targeted messaging to key vertical markets that reflect Pro-Vision's value proposition
Methodical approach to work
Ensure timely execution of all marketing projects to support sales enablement and brand goals
Maintain high visibility in target markets through effective trade shows, digital presence, and thought leadership
Vertical Strategy & Execution
Develop and execute vertical-specific go-to-market strategies.
Create and deploy tailored campaigns across web, digital, print, and events
Sales Enablement & Content Development
Create vertical-specific materials: brochures, emails, case studies, and videos
Support the sales team with sales decks
Digital & Media Marketing
Direct SEO and digital lead generation strategy for vertical campaigns
Manage website updates to align with vertical messaging
Oversee video production and electronic media assets for all campaigns
Develop and execute product/press releases and announcements
Event & Tradeshow Management
Coordinate all tradeshow planning, travel, and vertical-specific booth strategy
Identify and execute webinar or event sponsorships
Lead follow-up and ROI analysis for vertical events
Track and report on campaign KPIs, marketing-generated leads, and engagement metrics
We are Equal Opportunity Employer and value diversity at our company. We provide reasonable accommodations to qualified applicants and employees with disabilities, as required by the Americans with Disabilities Act.
People Strategist
Digital marketing manager job in Grand Rapids, MI
OUR ORGANIZATION:
HR Collaborative is a part of the Kinexus Group family of organizations. Kinexus Group, recognized as one of Nonprofit Times 2017, 2018, 2019, 2020, 2021 and 2022 Best Nonprofits to Work For, is a cutting-edge community development organization with growing initiatives to create an economically thriving Michigan. We are change agents who create solutions for business, workforce, and community challenges to promote economic vitality.
THE TEAM:
HR Collaborative is a West Michigan-based professional services firm that helps businesses grow their most valuable asset: their people. Providing organizations with high-impact HR consulting, staffing, and recruiting services, powered by an expanding community of fractional HR professionals.
JOB SUMMARY:
The People Strategist plays a key role in driving business growth by proactively identifying and converting new prospects into clients for HR Collaborative's multiple lines of service. This role implements strategic sales and marketing initiatives, builds strong client and referral relationships, and actively promotes HR Collaborative through networking and community engagement. Success is measured by revenue generation, client acquisition and collaboration with internal teams to deliver tailored HR solutions.
RESPONSIBILITIES:
Implements the sales and marketing business plans, strategies, campaigns, and goals as established by leadership and department heads.
Actively identifies and generates prospects through strategic sales strategies focusing on customers in target markets.
Meets with prospective new clients to explain the HR Collaborative value proposition, services and solutions.
Achieves revenue goals.
Fully utilizes sales and marketing tools (Hubspot, ZoomInfo, LinkedIn and other Social Media) to generate new business.
Attends weekly Sales & Marketing meetings and collaborates on all related projects and initiatives to drive new business.
Supports all corporate marketing efforts as set forth in the annual marketing plan.
Identifies and develops new and existing referral sources to develop successful referring relationships.
Maintains good working relationships with existing clients to enhance client retention and new sales through referrals and references.
Creates collaboration between the potential client and service delivery teams.
Participates in community, non-profit and industry organizations. Attends outside events, seminars and meetings regularly to cultivate new relationships and business opportunities. Networks continually.
Serves as an ambassador for HR Collaborative.
Other duties as assigned.
SUPERVISION RECEIVED:
Limited Direction: Works from overall policies, goals, and budgetary limits. Virtually self-supervising with direct accountability for final results.
SUPERVISORY RESPONSIBILITIES:
Informal leadership: Collaborates with staff on work assignments, priorities, and projects with all team members.
EDUCATION & EXPERIENCE:
Bachelor's degree specializing in Business, Management, Sales & Marketing or similar field; or equivalent and progressive work experience in sales.
Required: Five (5) to seven (7) years of experience in solution selling.
Preferred: Two (2) years of selling or consulting in industries based around employee services (Staffing, Payroll, HRIS, Employee Benefits).
Experience in a client facing role with a small to mid-sized business.
Proven track record of building genuine relationships in a business setting, fostering trusted advisor status with clients.
Project Management experience.
KNOWLEDGE, SKILLS & ABILITIES:
Excellent organization skills.
Demonstrated experience working with productivity, calendaring, and video/audio conferencing tools.
As business and opportunities dictate, moving at a fast pace with quick change implementation.
Ability to manage multiple assignments simultaneously.
Demonstrated excellence with written and oral communication.
Strong relationship building skills.
Ability to work collaboratively in a strong customer service orientation.
Proven negotiation and persuasion skills and abilities.
CORE COMPETENCIES:
Business Acumen: Ability to understand and discriminate between various business-related topics and leads to a good outcome.
Sales: Use of appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
Customer Orientation: A desire to serve clients by focusing efforts on listening and responding effectively to customer questions, resolving customer problems to their satisfaction, and evaluating customer satisfaction.
Negotiation: Ability to reach outcomes that gain the support and acceptance of all parties using influence without coercion.
Results-Focus: Strength in planning, organizing and implementing projects to meet established goals.
Engagement: Ability to engage people, organizations and partners in developing goals, executing plans and delivering results to receive improved morale and business outcomes.
We have a unique culture that requires us to be BOLD, INSPIRATIONAL, ENTREPRENEURIAL and INCLUSIVE. We spend more waking hours with each other than we do with family or friends, so finding someone that adds to our culture is extremely important. It is our goal to inspire positive economic change one person, one business and one community at a time.
Kinexus Group is an Equal Opportunity Employer/Program. Auxiliary aids, reasonable accommodations and or services are available upon request for individuals with disabilities. Michigan Relay Center: 711 Voice and TDD. Kinexus is a partner of American Job Centers.
Auto-ApplyDirector of Marketing
Digital marketing manager job in Kalamazoo, MI
The Director of Marketing will guide and manage all day-to-day operations of the marketing department, ensuring smooth execution of strategic initiatives, team development, and continuous improvement. This role translates the VP of Marketing's strategic direction into actionable, high-impact marketing efforts. The ideal candidate is an operationally strong, team-centric leader who brings a mix of creativity, analytical rigor, and people-first leadership to the role.
Top Reasons to Work With GHG
We are one of the Nation's 101 Best and Brightest Companies to work for
You'll have the opportunity to work with a Marketing Team that is fun, creative, and enthusiastic!
You will have the opportunity to grow your skills and experience in an environment that fosters growth and development.
Responsibilities
What You'll Be Doing
May include, but not limited to:
Leadership & Team Development
Lead, mentor, and develop a high-performing, multi-functional marketing team
Facilitate regular team meetings, 1:1s, and collaborative planning sessions
Foster a culture of creativity, curiosity, and accountability
Support career growth and learning opportunities for team members
Operational Execution & Oversight
Direct the implementation of marketing campaigns, programs, and content
Manage timelines, deliverables, and marketing calendars across departments
Allocate resources effectively to support shifting priorities and business needs
Serve as the point of coordination for internal cross-functional marketing efforts
Innovation & Market Intelligence
Provide high- level strategic thinking and futuristic planning
Drive continuous improvement and innovation in marketing channels, content, and customer engagement
Stay ahead of market trends, emerging technologies, and shifts in consumer behavior
Conduct or commission research on customer needs, motivations, and expectations
Identify new opportunities to reach and engage key audiences in creative ways
Reporting & Optimization
Track, measure, and report on campaign performance, KPIs, and team metrics
Deliver actionable insights and performance summaries to the VP of Marketing and senior leadership
Identify opportunities to optimize campaigns, improve processes, and increase ROI
Ensure regular recaps and learnings are shared across the team and organization
Budget & Resource Management
Oversee and manage department budgets, expenses, and vendor contracts
Support the VP of Marketing in long-range budget planning and investment decisions
Evaluate marketing tools and platforms to maximize team efficiency
Qualifications What You Need for this Position
Bachelor's degree in marketing, business administration, or a related field.
10+ years of marketing experience, including 3-5 years in an operational or senior management role and 5+ years leading a team.
Proven track record of leading high-performing teams and executing complex campaigns
Strong analytical skills, with experience reporting and interpreting performance data
Demonstrated ability to stay ahead of consumer trends and apply insights to strategy
Excellent organizational, project management, and communication skills
Business-minded, metrics-driven, and comfortable working in a dynamic environment
What's in it for You
Annual bonus opportunity
Accrued PTO starts immediately and is available as soon as a minimum of 2 hours is accrued
401K with 100% match up to 3% and 50% match up for the next 2%
Medical/Dental/Vision/Disability/Life Insurance
Robust Employee Assistance Program providing a wide range of services including up to 7 free counseling sessions per year
Health and wellness reimbursement up to $600 annually for items like massages, gym memberships, running shoes etc.
10% discount on GHG outlets
(1) shift meal provided per day
Discounted hotel rates at Choice Hotels worldwide
Monthly cell phone stipends
Annual leadership classes and trainings
Parental Leave Program
Flexible work schedule
Auto-ApplyDirector of Marketing
Digital marketing manager job in Wayland, MI
Responsible for planning and execution of all marketing communications programs that support Gun Lake Casino Resort's business objectives to deliver gaming volumes, market share, and return on investment.
About Us:
At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:
Love: Love your brothers and sisters and share with them.
Truth: Be true in everything you do. Be true to yourself and to your fellow Humans.
Respect: You must give respect if you expect respect. Respect everyone, all persons, and all the things created.
Bravery: To do what is right, even in the most difficult of times.
Honesty: Be honest in every action and provide good feelings in your heart.
Wisdom: We cherish knowledge; wisdom is used for the good of the people.
Humility: Know that you are equal to everyone else, no better, no less.
In this Role:
Collaborate with property executives on strategic development, direction, and implementation of all marketing activities, including but not limited to, database marketing, advertising, public relations, promotions, entertainment, player development, and special events.
Directly oversee the revenue and growth and operation of the property's Gift Shop.
Create, implement, and manage strategic and effective marketing plans that coincide with revenue-generating departments' goals and objectives.
Lead the internal team and external agencies in developing and maintaining brand identity through direct mail, social media, digital, television, print, out-of-home, and radio.
Utilize and/or acquire data to make informed decisions while maintaining the financial and reputational success of the property.
Participates in budget development and monitors marketing spending.
Responsible for proper audit trails and regulatory compliance.
Represents the property in a professional capacity at external functions, special events, concerts, promotions, etc.
Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events.
Mentor, coach, and discipline Marketing Team Members based on their individual developmental needs.
Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort's “Unsurpassed Service Standards.”
Maintain a high level of personal integrity on and off duty.
Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment.
Interact with Guests in a friendly and courteous manner and handle all Guest opportunities.
Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management.
Maintain excellent grooming and uniform standards.
All other duties as assigned.
Essential Qualifications:
Must be 21+ years of age.
Bachelor's Degree with a concentration in advertising, business, marketing, or hospitality/casino management required. Experience in lieu of a degree may be considered.
Must have a minimum of ten (10) years of combined gaming/hotel/ hospitality experience.
Must have a minimum of five (5) years of management experience in a casino marketing department; at a resort/gaming property that comprises of at least 1800 slots, 40 tables, 750 Team Members, and multiple food and beverage outlets.
Must possess a strong, outgoing, enthusiastic, and friendly personality with a demonstrated ability to logically plan, organize, can complete work.
Ability to respond and communicate effectively to sensitive inquiries and complaints.
Superior business skills including the use of data to drive decision making and strong communication and organizational skills.
Highly responsible with the ability to meet deadlines with a high sense of urgency.
Must be dependable and flexible with work schedule.
Must be able to gaming license through the Gun Lake Tribal Gaming Commission.
Physical Requirements:
Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols.
Must have the manual dexterity to operate job-related equipment.
Ability to sit, walk, stand, run, and climb stairs for the duration of shift.
Must have the ability to access all properties and areas.
Must be able to lift up to 50 lbs. with or without assistance.
Ability to read, write, and input data into the computer.
Ability to stoop, crouch and kneel.
Work Conditions:
Work is typically in an office environment; however, additional work areas may be unusually hot, cold, and/or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp.
Disclaimer and Conditions of Employment:
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test.
Indian Preference:
The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies.
Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.
Auto-ApplyWriter and Marketing Strategist
Digital marketing manager job in Grand Rapids, MI
This position provides strategy and content for Calvin's schools and offices. Responsibilities include creating, implementing, and evaluating these campus units' strategy, messaging, and marketing initiatives. In addition to setting strategy, this position provides compelling writing and design direction for marketing campaigns, including print collateral, email solicitation, online presence, and various social media platforms. This position is a blend of marketing strategist, content producer, and project manager.
Essential Duties and Responsibilities (other duties as assigned):
Provide marketing strategy and writing support for schools, offices, and programs outside of enrollment of traditional undergraduate students.
Facilitate meaningful and strategic communication with prospective students, alumni, and stakeholders through various communications channels, including newsletters, social media, webpages, direct mail, and email.
Provide guidance that ensures brand consistency in messaging and graphic design.
Provide content for social media as needed.
Collaborate with school leaders and university advancement to develop messaging and strategy for fundraising appeals and stewardship materials.
Collaborate with the enrollment division to develop messaging and strategy for graduate and non-traditional students.
Work closely with MarCom teammates to develop and continually update content across web pages for schools' departments and programs.
Train departmental representatives on Marcom support and best practices, such as design resources, email marketing, and writing for web.
Identify and foster opportunities to leverage faculty expertise in the media and maintain relationships with media to advance the mission of the schools.
Coordinate advertising and unit-specific merchandising needs in consultation with Marcom.
Attend school and university functions as appropriate to network with alumni and stakeholders.
Explore, recommend, and incorporate new communication trends, technologies and best practices that may be appropriate for the university.
Supervisory Responsibilities - Possible supervision of student workers.
Skill Requirements:
Solid copywriting and storytelling skills - Required to know how to write and edit content using a storytelling framework.
Content presentation skills - Used to determine how content will be packaged for various audience segments based on analytics, research, and experience.
Content delivery skills - Work with digital marketing experts to determine the best distribution channels for each audience.
Multitasking and organizational skills - Manage many types of projects and people daily.
Creative problem-solving skills - Essential to meet situations involving several variables and developing new approaches to challenging recruitment issues.
An analytical mind - Ability to spot patterns and trends in data to draw conclusions.
Consensus-building skills - Ability to spread the gospel of content marketing by outlining and demonstrating its benefits.
Education and Experience:
Bachelor's degree from a four-year college or university, three to five years of related experience; or equivalent combination of education and experience.
Campaign experience - A track record of developing and executing strategies across various platforms within an integrated marketing plan.
Familiarity with various digital and social media platforms, data analysis and interpretation, Web standards, and accessibility guidelines.
Physical Requirements: The physical demands described here must be met by an employee to perform the essential functions of this job successfully. The work in this position is performed within routine office conditions, usually without exposure to hazardous or unpleasant conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Proofreading and checking documents for accuracy. Using a keyboard to enter, retrieve, or transform data. Closely observe monitoring devices for 2 hours or more at a time. Lifting 5 lbs or less.
FAITH and EDUCATIONAL COMMITMENT
1. Commitment to the educational mission of Calvin as a Christian liberal arts University affiliated with the Christian Reformed Church.
2. A commitment to the Christian faith and to the integration of faith, learning, and student development.
DIVERSITY COMMITMENT
Demonstrated awareness and commitment to effectively establishing relationships and positive communication across multiple dimensions of diversity including, but not limited to, race, gender, physical limitations, class, or religious perspectives.
Auto-ApplyENTRY LEVEL| Marketing Manager | Account Manager
Digital marketing manager job in Kalamazoo, MI
ICC, Inc. specializes in marketing programs for our clients products and services. The client base for ICC has expanded to leaders in the electronics, entertainment, technology and Consumer Electronics industries. With the unveiling of our solidified and effective marketing program from our corporate office in Kalamazoo, MI. ICC, Inc. has developed an undeniably powerful presence in some of the worlds largest chain retailers in a short amount time.
Job Description
We are looking for a Marketing Manager/ Account Manager with strong Customer Service and Marketing Skills to work for a busy marketing firm based in Kalamazoo. The successful applicant will be able to work as part of a growing friendly team. Experience with customer service roles is an advantage but not essential.
You will be working within an extremely dynamic and successful business team developing existing and attracting new business where a flair for sales and customer development are vital.
The Role:
To provide the primary external business interface for customers and the external sales force. Providing a full range of customer service support services including pricing information, lead time inquiries and pro-active management of sales. Establishing and maintaining effective relationships with specific managers and end user customers.
Participating in promotional and re-active sales campaigns will also be part of the CRM / Customer Service Role.
The Main Responsibilities of the Marketing Manager/ Account Manager:
Providing an excellent standard of Customer Service.
Implementation of Brand Management.
Answering customers queries and questions.
Sales reporting and tracking day to day progress
Successful candidates will possess the following attributes:
Have good communication skills.
Have good organizational skills.
Be willing to take responsibility and accountability.
Have experience working alone and as part of a team.
Hard working and have a problem solving attitude.
You must be enthusiastic, motivated and willing to learn
Previous experience in the following is useful: Human resources, recruiting, entry level, marketing, sales, entry level marketing, marketing rep, field representative, floor supervisor, independent consultant, inside sales, inside sales representative, international sales account manager, internet sales manager marketing account manager, account representative, sales representative, market research, marketing, national account manager, national sales manager, regional sales manager, sales & marketing administrator, sales & marketing manager, sales account manager, sales administrator, sales analyst, sales and marketing, customer service, advertising, sports marketing, sports, restaurant and hospitality industry, retail, cashier, promotional sales, business marketing management, client relations, publishing sales, mortgage sales, loan officer, outside sales, direct sales, sales professional, sales associate, small business marketing, telemarketing Marketing, business management skills, Promotions, Sports, Sales, Public Relations, Entry Level Sales Manager, Administrative Assistant, Receptionist, Entry Level, Assistant, Advertising, Supervisor, customer response, Office Manager, management, business Executive, Sales, Manager, Entry-Level Marketing, business sales development, General Sales, Entrepreneur, Advertising, Inventory, part time retail, part time hotel, valet, Entry level sales rep, Team player, Sports-oriented, entry level sales, New grad entry level management, Part-time, Full-time, business experience, business administration, small business administration, international business, small business management, global business, business sales marketing, marketing business opportunity, business marketing & development, business marketing & advertising, business manager, professional development, s development manager, business consulting manager, management, supervisor, coach, leader, consultant, consulting for businesses, management consulting, supervising businesses, business and communication management, Customer care, sales, customer relations, server, host, hostess, bartender, waiter, waitress, busboy customer acquisition, customer response, customer renewal, customer research, customer effectiveness, customer relationship management, marketing research, marketing programs, promotional marketing, marketing management, businesspeople, labour, labor
Qualifications
Previous experience is not essential as full training will be given, but office/retail/sales experience would be useful. If you feel you have the right skill set for this position please apply by clicking on the 'apply' button.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Community Banking Market Mgr
Digital marketing manager job in Grand Rapids, MI
Old National Bank has been serving clients and communities since 1834. With over $70 billion in total assets, we are a regional powerhouse deeply rooted in the communities we serve. As a trusted partner, we thrive on helping our clients achieve their goals and dreams, and we are committed to social responsibility and investing in our communities through volunteering and charitable giving.
We continually seek highly motivated and talented individuals as our people are critical to our success. In return, we offer competitive compensation with our salary and incentive program, in addition to medical, dental, and vision insurance. 401K, continuing education opportunities and an employee assistance program are also included in our benefit suite. Old National also offers a variety of
Impact Network Groups
led by team members who are passionate about driving engagement, creating awareness of diverse backgrounds and experiences, and building inclusion across the organization. We offer a unique opportunity to join a growing, community and client-focused company that is firmly rooted in its core values.
Responsibilities
We are currently seeking to fill a Community Banking Market Manager position. This position serves as Team Leader, Coach and Sales Leader for their own Banking Center and a number of additional banking centers in a localized area. They are responsible for the oversight of their banking center managers in an assigned market for the administration and efficient operation of those assigned banking centers. These areas include profit and loss; management of consultative sales processes; client experience oversight; compliance with all operational, legal, and regulatory requirements; team member development including hiring, training, and ongoing performance management; and acquiring, strengthening, and retaining client relationships. The Community Banking Market Manager has individual responsibilities for direct client sales and service including account opening, loan applications, service inquiries and transaction processing as needed. They have individual sales goals as well as the responsibility for maximizing the sales and profitability of the entire banking center.
Salary Range
The salary range for this position is $81,700 - $165,100 per year. Final compensation will be determined by location, skills, experience, qualifications and the career level at which the position is filled.
Key Accountabilities
Banking Center Profitability and Oversight
Assist the Community Banking Executive in establishing, monitoring, and evaluating banking center and individual sales and service goals.
Conduct regular meetings with banking center staff to build product knowledge, review goals and expectations, recognize areas of success and opportunities for development; share corporate marketing campaign and supporting materials, and proactively introduce all servicing channels to consumer and business clients.
Participate and encourage attendance in local community events and activities to activate partnerships within the area, through volunteerism of team members and corporate financial support.
Client Centric Sales Approach
Build banking center team focused on a consultative sales approach, uncovering needs of clients, and providing education and advice regarding the products and services available to meet the clients needs. This includes hiring, training, mentoring, and developing team members to create a proficient team with loan and deposit knowledge.
Leads banking team in educating clients of all consumer and small business loan and deposit products and services; promotes line of business resources through joint calling efforts including mortgage, investments, wealth management, private banking, commercial, treasury management and merchant processing; as well as the wide range of banking channels available to clients, including emerging technology and digital solutions to enhance the client experience
Proactively coaches to ensure adherence to all regulatory requirements and guidelines, ethical standards and encourages sharing of best practices and effective sales techniques and tools
Operational Excellence
Staff to company benchmarks, ensuring all service standards are met or exceeded; respond to client inquiries in alignment with company policies, procedures, and standards; plan and assign banking center staffing to ensure optimal client service.
Manages the Market Service Leader to ensure appropriate oversight of banking center operations including compliance with bank policies, procedures and audit standards, compliance with legal and regulatory requirements, compliance with security practices/procedures and oversight of security equipment
Manage and support banking center managers within the area, including training, staffing, performance management, salary administration and discipline
Key Competencies for Position
Execution Leadership:
Communicates goals, tracks progress against key goals/metrics, effectively utilizing diverse talent and resources to achieve goals. Empowers team members and holds them accountable based on appropriate level of authority; manages progress effectively and takes appropriate measures to address performance issues. Seeks to identify what caused the issue, consults with lines of business and subject matter experts, as appropriate, to determine the best solution and acts within approved policies, procedures, and established guidelines.
Client Leadership:
Client Experience - Fosters a culture that enables others to deliver an exceptional client experience, anticipates, escalates and/or takes action when work processes, procedures, or policy implementation issues may affect the client, always working to resolve issues and design solutions with a clear picture of the client in mind. Seeks information about the client/client's business to develop sound solutions to meet each client's needs, following through on client commitments despite time pressures or obstacles; follows up to ensure the client is satisfied.
Culture Leadership:
Is accessible, approachable, and helpful to others, builds relationships, establishes trust, credibility, and respect with others through a track record of delivering on commitments, inspires team members to demonstrate our culture and core values, coaching and developing team members to act honestly and ethically in all efforts.
People Leadership:
Actively seeks to attract the best talent and to develop team members' effectiveness in their current and future roles, encourages and values diversity. Gives, receives, and asks for feedback, creates a supportive, encouraging environment which empowers team members to stretch beyond what they thought they could do, while holding team members accountable for goals and deliverables.
Qualifications and Education Requirements
Education: Bachelor's Degree in business related field preferred or equivalent work experience
4+ years banking experience with 2+ years consumer lending experience
2+ years of supervisory experience, preferably in the banking or retail industry
Licenses/Certifications: must be eligible to register with the National Mortgage Licensing System and Registry (NMLS)
Old National is proud to be an equal opportunity employer focused on fostering an inclusive workplace and committed to hiring a workforce comprised of diverse backgrounds, cultures and thinking styles.
As such, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, status as a qualified individual with disability, sexual orientation, gender identity or any other characteristic protected by law.
We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have an agreement signed by the Director of Talent Acquisition, to fill a specific position.
Our culture is firmly rooted in our core values.
We are optimistic. We are collaborative. We are inclusive. We are agile. We are ethical. We are Old National Bank.
Join our team!
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If you're qualified for a position but need additional help with the application because of a disability, please email ************************** (This email will respond to accommodation requests only.)
Auto-ApplyJohnny's Market Manager in Training - Nashville, MI
Digital marketing manager job in Nashville, MI
Job Description
As Store Manager in Training, you'll lead the way in helping your location live up to the Johnny's name. Morning, noon, and night, you'll keep your store running smoothly, doing whatever it takes to deliver friendly, efficient service and a clean, well-stocked facility while under the supervision of a trained and tenured store manager. Johnny's relies on you to stay calm under pressure, solve problems, and create a workplace where every teammate and customer feels welcome and valued.
What You'll Do (once training is completed):
Set the bar for your store's customer service, helping your team treat every Johnny's customer with the friendly, polite, and efficient service they deserve.
Provide guidance to keep your team and your store looking their best.
Handle HR duties including staffing, training, scheduling, and supervising your team, while following Johnny's HR policies and all applicable employment laws.
Follow Johnny's goals to maximize your store's sales while controlling operating expenses.
Partner with our suppliers and other vendors in a professional way.
Address any complaints promptly and politely to keep Johnny's customers happy.
Stay up on your store's bookwork and related tasks, sharing documents with Johnny's home office.
Work with the Area Manager and Food Service Manager to follow Johnny's policies and procedures.
What You'll Need
Strong communication skills to interact with employees, customers, supervisors, and vendors in a friendly way.
Ability to pay close attention to detail, adapt well to change, and multi-task every day.
A valid driver's license and a personal vehicle to perform work-related activities.
A college degree or similar experience, a minimum of two years in retail/restaurants, and some experience supervising and training staff.
Basic computer and software skills (Microsoft Word, Excel, and email).
A willingness to work any area of the store when needed and operate a computerized register.
Ability to bend, stand, walk, lift up to 50 lbs., and frequently carry up to 10 lbs.
Benefits
It feels good to work at a company that cares about its customers and its community. We're always looking for ways to take good care of each other, and that goes for your benefits, too. As a full-time Johnny's employee, you can look forward to:
Competitive pay: work your way up and earn raises on an annual basis, earn cash for referrals!
Medical, dental, and vision insurance (after 60 days)
Flex spending account (after 60 days)
$10,000 life insurance and accidental death & dismemberment insurance (after 60 days)
LifeWorks employee assistance program (after 60 days)
401K with company match (age 18+, after 6 months of service)
Up to 80 hours (after 90 days) and 6 paid holidays per year
Get to Know Johnny's
You can feel good about working for Johnny's. Our family-owned, Michigan-based chain of convenience stores can now be found at more than 60 Shell gas stations across Michigan and Northern Indiana, giving people a fun, friendly place to find a great cup of coffee, yummy snacks for the road, and home and car necessities. Wherever we go, we work hard to be a bright spot in the community, doing our best to Be More, Be Good, and Be Neighborly. Come join our team!
E-commerce Marketing Manager
Digital marketing manager job in Grand Rapids, MI
JOB OPENING
E-commerce Marketing Manager
Manager: EVP of Direct to Consumer
Position Type: Full Time, Exempt
We are seeking a strategic, entrepreneurial-minded E-commerce Marketing Manager to help drive our online business to the next level. This individual will blend data-driven insight with marketing creativity to deliver measurable growth, enhance customer engagement, and strengthen our digital presence.
Key Responsibilities:
Develop and execute digital marketing strategies to drive traffic, lead generation, and brand awareness-creating campaigns that deliver incremental sales and measurable ROI.
Lead customer acquisition and engagement efforts, including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement.
Drive customer retention and loyalty through targeted content, lifecycle marketing, and personalized communication strategies.
Collaborate cross-functionally with internal teams to ensure marketing initiatives align with overall business and ecommerce goals.
Partner with digital marketing and email teams to optimize campaign performance across all channels.
Own on-site search performance as the in-house expert on Algolia, leveraging data to enhance product discoverability and conversion.
Maximize organic visibility by developing and implementing effective SEO, GEO, and AEO strategies.
Execute paid advertising campaigns across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives.
Support product launches and improvements, ensuring marketing readiness and clear communication of new features and benefits to customers.
Qualifications:
Bachelor's degree in related field
2-4 years of experience in digital marketing and/or ecommerce marketing
A creative yet analytical thinker who thrives in a fast-paced, results-driven environment.
Experienced in ecommerce marketing, digital advertising, and analytics tools.
Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales.
Compensation and Benefits:
Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.
Baker Book House Company is an Equal Opportunity Employer.
As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.
Assistant Marketing Manager
Digital marketing manager job in Byron Center, MI
Job Details Byron Center, MIDescription
PRO-VISION is looking for an Assistant Marketing Manager to join their growing company in Byron Center, MI.
This full time, salaried position offers a great work environment with a benefit package that includes paid time off, paid maternity/paternity leave health, dental and vision insurance, paid holidays a 401K match and additional benefits.
Pro-Vision is driving the future of video intelligence and data integration. We are dedicated to enhancing safety, increasing productivity, and protecting the critical assets of our customers. Organizations rely upon data and vision to provide certainty in decision making. Thousands of partners worldwide trust Pro-Vision to implement advanced recording and software solutions to address real world transit, public safety, and commercial needs.
The Assistant Marketing Manager plays a critical role in supporting Pro-Vision. This role combines strategic vertical marketing with hands-on project execution. You will lead planning, coordination, and delivery of marketing efforts to generate leads, enhance brand visibility, and support the sales team with tools and campaigns tailored to each vertical.
Responsibilities include:
Support the development and execution of multi-channel B2B marketing campaigns across email, web, paid media, social, and events.
Coordinate campaign assets (copy, creative, landing pages, etc.) and work cross-functionally to ensure timely delivery.
Assist in managing campaign calendars and timelines.
Lead the execution and performance of the company's email marketing program, including newsletters, promotional campaigns, and nurture workflows.
Build and optimize marketing automation workflows using behavioral and trigger-based email campaigns to engage leads and move them through the sales funnel.
Collaborate with content and design teams to create compelling email templates and assets.
Monitor performance metrics (open rates, click-throughs, conversions, etc.) and continually optimize based on data insights.
Maintain list segmentation and hygiene to ensure deliverability and targeting accuracy.
Collaborate with content creators and subject matter experts to develop marketing materials, including case studies, blog posts, emails, landing pages, and sales collateral.
Ensure brand messaging and tone remain consistent across all customer touchpoints.
Contribute to content ideas based on market trends and buyer needs.
Support the implementation of on-page and off-page SEO strategies to drive organic traffic and improve search rankings.
Conduct keyword research and collaborate on content planning based on SEO opportunities.
Optimize website content, metadata, and landing pages in coordination with digital and web teams.
Use SEO tools (e.g., SEMrush, Moz, Google Search Console) to track performance and identify areas for improvement.
Assist with digital campaign setup, including basic SEO, SEM, paid social, and email automation workflows.
Monitor performance and suggest optimizations based on analytics and KPIs.
Support the development and execution of nurture campaigns and lead scoring models.
Conduct competitive and industry research to support campaign strategy and positioning.
Track key marketing metrics and report on campaign and channel performance using tools like Google Analytics, SharpSpring, or SurveyMonkey.
Maintain marketing dashboards and help derive insights for continuous improvement.
Serve as a liaison between marketing and sales to align campaign goals with lead quality and pipeline needs.
Support vendor relationships for digital ads, design, printing, and promotional products.
Manage day-to-day tasks and deadlines using project management tools (e.g., Wrike)
We are Equal Opportunity Employer and value diversity at our company. We provide reasonable accommodations to qualified applicants and employees with disabilities, as required by the Americans with Disabilities Act.
Qualifications
Strong understanding of digital marketing channels, including email, social, search, and paid media
Experience with email marketing platforms and marketing automation tools such as SharpSpring is a plus.
Knowledge of behavioral- and trigger-based email workflows is a plus.
Working knowledge of SEO strategies and best practices
Excellent written and verbal communication skills
Highly organized with strong attention to detail and time management
Familiarity with CRM systems like Salesforce is a plus.
Analytical mindset with the ability to track KPIs and report on performance