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Digital producer salary
Average digital producer salary
$82,842
The average salary for a Digital Producer in the United States is $82,842 per year, translating to approximately $40 per hour. Factors influencing this salary include the level of experience, geographic location, and the specific industry in which a Digital Producer operates.
For instance, Digital Producers in high-demand areas such as California or New York tend to earn higher wages compared to those in less populous states. Furthermore, specialization within digital production, such as in video production or interactive media, can lead to increased salary potential.
According to recent data, the highest paying states for Digital Producers include Washington, Massachusetts, and New York. In these states, salaries can exceed $90,000 annually. Additionally, as the digital landscape continues to evolve, roles within this field are becoming more prominent, leading to increased demand for skilled professionals.
For those looking to advance their careers, pursuing further education or certifications in digital media can enhance job prospects. By understanding the salary dynamics and trends, Digital Producers can make informed decisions about their career trajectories.
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Where can a Digital Producer earn more?
Digital producer salary estimates from across the web
Average digital producer salary by state
The highest-paying states for digital producers are California, Connecticut, and New York. The lowest average digital producer salary states are Ohio, South Carolina, and Nebraska.
- State view
- County view
Highest paying states for digital producers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $109,876 | $52.83 |
| 2 | New York | $99,354 | $47.77 |
| 3 | Connecticut | $99,562 | $47.87 |
| 4 | Georgia | $94,567 | $45.46 |
| 5 | Vermont | $74,469 | $35.80 |
| 6 | Massachusetts | $78,633 | $37.80 |
| 7 | Rhode Island | $72,991 | $35.09 |
| 8 | District of Columbia | $78,122 | $37.56 |
| 9 | Washington | $77,427 | $37.22 |
| 10 | New Hampshire | $95,965 | $46.14 |
| 11 | North Carolina | $70,340 | $33.82 |
| 12 | North Dakota | $71,732 | $34.49 |
| 13 | Nevada | $80,436 | $38.67 |
| 14 | Oregon | $72,388 | $34.80 |
| 15 | Delaware | $69,799 | $33.56 |
| 16 | Utah | $64,574 | $31.05 |
| 17 | Pennsylvania | $66,726 | $32.08 |
| 18 | West Virginia | $70,926 | $34.10 |
| 19 | New Jersey | $69,356 | $33.34 |
| 20 | Arizona | $68,697 | $33.03 |
| 21 | Texas | $66,414 | $31.93 |
| 22 | Florida | $67,020 | $32.22 |
| 23 | Maryland | $69,847 | $33.58 |
| 24 | Illinois | $63,660 | $30.61 |
| 25 | New Mexico | $69,025 | $33.19 |
| 26 | Wyoming | $60,580 | $29.13 |
| 27 | Alaska | $66,726 | $32.08 |
| 28 | Kentucky | $66,302 | $31.88 |
| 29 | Arkansas | $60,322 | $29.00 |
| 30 | Hawaii | $64,175 | $30.85 |
| 31 | Virginia | $64,849 | $31.18 |
| 32 | Idaho | $58,527 | $28.14 |
| 33 | Wisconsin | $58,229 | $27.99 |
| 34 | Louisiana | $60,333 | $29.01 |
| 35 | Maine | $56,904 | $27.36 |
| 36 | Alabama | $57,643 | $27.71 |
| 37 | Mississippi | $58,368 | $28.06 |
| 38 | Colorado | $54,684 | $26.29 |
| 39 | Minnesota | $54,849 | $26.37 |
| 40 | Montana | $56,626 | $27.22 |
| 41 | Oklahoma | $56,767 | $27.29 |
| 42 | Kansas | $56,022 | $26.93 |
| 43 | Tennessee | $53,700 | $25.82 |
| 44 | Nebraska | $52,764 | $25.37 |
| 45 | Michigan | $53,897 | $25.91 |
| 46 | Ohio | $52,847 | $25.41 |
| 47 | Missouri | $53,883 | $25.91 |
| 48 | South Carolina | $52,846 | $25.41 |
| 49 | South Dakota | $50,699 | $24.37 |
| 50 | Iowa | $51,362 | $24.69 |
| 51 | Indiana | $49,629 | $23.86 |
Highest paying cities for digital producers
The highest-paying cities for digital producers are San Francisco, CA, New Haven, CT, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $119,807 | $57.60 |
| 2 | New Haven, CT | $99,863 | $48.01 |
| 3 | New York, NY | $99,791 | $47.98 |
| 4 | Columbus, GA | $95,044 | $45.69 |
| 5 | Chicopee, MA | $78,687 | $37.83 |
| 6 | Washington, DC | $78,132 | $37.56 |
| 7 | Durham, NC | $71,220 | $34.24 |
| 8 | Baltimore, MD | $70,324 | $33.81 |
| 9 | Hoboken, NJ | $69,674 | $33.50 |
| 10 | Charleston, WV | $69,544 | $33.43 |
| 11 | Phoenix, AZ | $68,897 | $33.12 |
| 12 | Orlando, FL | $67,457 | $32.43 |
| 13 | Brownsville, TX | $67,186 | $32.30 |
| 14 | Arlington, VA | $65,961 | $31.71 |
| 15 | Harrisburg, PA | $65,948 | $31.71 |
| 16 | Salt Lake City, UT | $64,000 | $30.77 |
| 17 | Chicago, IL | $63,855 | $30.70 |
| 18 | Baton Rouge, LA | $60,686 | $29.18 |
| 19 | Neenah, WI | $58,622 | $28.18 |
| 20 | Portland, ME | $57,733 | $27.76 |
Digital producer salary details
A digital producer's salary ranges from $55,000 a year at the 10th percentile to $123,000 at the 90th percentile.
What is a digital producer's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $123,000 | $10,250 | $59 |
| 75th Percentile | $102,000 | $8,500 | $49 |
| Average | $82,842 | $6,904 | $40 |
| 25th Percentile | $67,000 | $5,583 | $32 |
| 10th Percentile | $55,000 | $4,583 | $26 |
Highest paying digital producer jobs
The highest paying types of digital producers are executive producer, senior producer, and digital marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Freelance Video Editor | $54,795 | $4,566 | $26.34 | 5,910 |
| Freelance Videographer/Editor | $48,481 | $4,040 | $23.31 | 5,409 |
| Freelance Photographer | $42,949 | $3,579 | $20.65 | 1,766 |
| Videographer | $43,620 | $3,635 | $20.97 | 1,267 |
| Producer Director | $54,924 | $4,577 | $26.41 | 13,931 |
| Digital Marketing Consultant | $71,064 | $5,922 | $34.17 | 99,520 |
How would you rate the starting salaries for digital producers, as well as the prospects for salary advancement?
Johnathan Paul
Adjunct Professor, University of North Texas
Top companies hiring digital producers now:
Which companies pay digital producers the most?
Digital producer salaries at TBWA Worldwide and Gap Inc. are the highest-paying according to our most recent salary estimates. In addition, the average digital producer salary at companies like Arnold Worldwide and Wpp Us Holdings Inc are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | TBWA Worldwide | $115,165 | $55.37 |
| 2 | Gap Inc. | $114,127 | $54.87 |
| 3 | Arnold Worldwide | $113,684 | $54.66 |
| 4 | Wpp Us Holdings Inc | $112,911 | $54.28 |
| 5 | mcgarrybowen | $109,912 | $52.84 |
| 6 | Ogilvy | $109,215 | $52.51 |
| 7 | Rockstar Games | $108,808 | $52.31 |
| 8 | RPA | $108,110 | $51.98 |
| 9 | The Wonderful Company | $108,045 | $51.94 |
| 10 | Nuveen Investments | $107,796 | $51.83 |
| 11 | Ketchum | $105,719 | $50.83 |
| 12 | AKQA | $102,779 | $49.41 |
| 13 | Velir | $99,057 | $47.62 |
| 14 | American Broadcasting Company | $98,246 | $47.23 |
| 15 | WMSN FOX 47 News, Madison | $95,801 | $46.06 |
| 16 | Volt Information Sciences | $95,453 | $45.89 |
| 17 | The Boston Globe | $94,477 | $45.42 |
| 18 | Kimberly-Clark | $93,534 | $44.97 |
| 19 | Altice USA | $92,643 | $44.54 |
| 20 | Chicago Public Media | $90,432 | $43.48 |
Wage gap by gender, race and education
Digital producer salary trends
The average digital producer salary has risen by $6,224 over the last ten years. In 2014, the average digital producer earned $76,618 annually, but today, they earn $82,842 a year. That works out to a 8% change in pay for digital producers over the last decade.
Compare digital producer salaries for cities or states with the national average over time.
Average digital producer salary over time
Compare digital producer salaries for individual cities or states with the national average.
Digital producer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $82,800 | $39.83 | +2.6% |
| 2024 | $80,700 | $38.80 | +3.7% |
| 2023 | $77,700 | $37.37 | +0.1% |
| 2022 | $77,700 | $37.34 | +0.9% |
| 2021 | $76,900 | $36.99 | +3.5% |
Recently added digital producer salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Rockstar Games | Digital Marketing Producer | New York, NY | 06/29/2025 | $69,900 |
| Canon Recruiting Group | Digital Producer II-Maple | Maple Grove, MN | 06/27/2025 | $64,634 |
| Manpowergroup | Digital Producer-Marketing | Maple Grove, MN | 06/25/2025 | $62,610 |
| Live Nation Entertainment Inc. | Digital Producer | Los Angeles, CA | 06/22/2025 | $76,000 |
| Industrial Light & Magic | SR. Digital Producer, WLS | Chicago, IL | 06/20/2025 | $85,700 |
| Industrial Light & Magic | Kfsn Digital Producer | Fresno, CA | 06/20/2025 | $46,200 |
| Fox Corporation | Digital Producer | Los Angeles, CA | 06/20/2025 | $74,000 |
| Hearst | Digital Producer | Albany, NY | 06/17/2025 | $50,000 |
| Yoh, A Day & Zimmermann Company | Associate Digital Producer-Email Campaigns | San Francisco, CA | 06/17/2025 | $51,132 |
| Good World Ventures | Digital Producer | Ione, CA | 06/14/2025 | $76,000 |
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