Direct response consultant vs principal gifts officer

The differences between direct response consultants and principal gifts officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a direct response consultant and a principal gifts officer. Additionally, a direct response consultant has an average salary of $115,325, which is higher than the $86,359 average annual salary of a principal gifts officer.

The top three skills for a direct response consultant include incident response, patients and gap analysis. The most important skills for a principal gifts officer are donor database, leadership gifts, and professional development.

Direct response consultant vs principal gifts officer overview

	Direct Response Consultant	Principal Gifts Officer
Yearly salary	$115,325	$86,359
Hourly rate	$55.44	$41.52
Growth rate	11%	11%
Number of jobs	44,537	95,423
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 57%
Average age	43	43
Years of experience	4	4

Direct response consultant vs principal gifts officer salary

Direct response consultants and principal gifts officers have different pay scales, as shown below.

	Direct Response Consultant	Principal Gifts Officer
Average salary	$115,325	$86,359
Salary range	Between $88,000 And $149,000	Between $59,000 And $126,000
Highest paying City	-	New York, NY
Highest paying state	-	New Jersey
Best paying company	-	Childhelp
Best paying industry	-	Professional

Differences between direct response consultant and principal gifts officer education

There are a few differences between a direct response consultant and a principal gifts officer in terms of educational background:

	Direct Response Consultant	Principal Gifts Officer
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 57%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Direct response consultant vs principal gifts officer demographics

Here are the differences between direct response consultants' and principal gifts officers' demographics:

	Direct Response Consultant	Principal Gifts Officer
Average age	43	43
Gender ratio	Male, 50.6% Female, 49.4%	Male, 59.1% Female, 40.9%
Race ratio	Black or African American, 5.3% Unknown, 4.2% Hispanic or Latino, 8.0% Asian, 5.1% White, 77.1% American Indian and Alaska Native, 0.3%	Black or African American, 5.1% Unknown, 4.1% Hispanic or Latino, 7.8% Asian, 5.1% White, 77.6% American Indian and Alaska Native, 0.3%
LGBT Percentage	19%	19%

Differences between direct response consultant and principal gifts officer duties and responsibilities

Direct response consultant example responsibilities.

Develop and manage national database driven direct program for Verio, a newly form company offering DSL and telecommunication services.
Provide SharePoint development and administration, budget and financial reporting; manage invoicing; and develop training manuals and user guides.
Develop external website utilizing Java script, PHP script, HTML, and CSS.
Develop comprehensive RFP responses and ROI models for accounts within module.
Used Powerpoint, uPerform, and SnagIt for ILT and e-learning.
Develop marketing programs for a variety of B2B and B2C clients.

Principal gifts officer example responsibilities.

Manage all aspects of donor prospecting, cultivation, stewardship, and budget/vendor/consultant management for special events and individual giving.
Coordinate among cross-functional business departments including investor relations, risk, trading desk, compliance, tax/accounting, and portfolio administration.
Execute PAC fundraising plan for congressional and political action committee clients.

Direct response consultant vs principal gifts officer skills

Common direct response consultant skills

Incident Response, 75%
Patients, 6%
Gap Analysis, 5%
Crisis Calls, 3%
Conference Calls, 1%
PHP, 1%

Common principal gifts officer skills

Donor Database, 15%
Leadership Gifts, 13%
Professional Development, 13%
Capital Campaign, 10%
Donor Relations, 8%
Strategic Plan, 6%

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Direct Response Consultant
Direct Response Consultant vs Principal Gifts Officer

Updated January 8, 2025

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