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The company, which is an American direct broadcast satellite provider, was first founded in December of 1985.
Hughes Electronics Corporation, a unit of General Motors, real ized the fundamental flaws of direct broadcast satellite (DBS) servic e when it first began to develop DBS plans in 1985.
In 1990, the company launched DIRECTV as a separate division of Hughes Communications.
Beg inning in 1990, Hughes started forming DIRECTV to fulfill its objecti ve, allocating $750 million to fund the company's start-up.
In December 1993, the company's first satellite was launched, ascending then resting 23 ,000 miles above the earth.
The company boasted approximat ely 350,000 subscribers by the end of 1994, exceeding its expectation s, and was gaining new subscribers at a rate of 3,000 per day.
By June 1995, DIRECTV h ad more than 500,000 subscribers scattered across the United States, with projections calling for the company to slip past the one-million th-subscriber mark by the end of 1995.
By th e end of 1995, Hartenstein wanted to have 8,000 retailers selling the company's pizza-sized satellite dishes.
A third satell ite was launched in mid-1995, making DIRECTV's basic lineup roughly f our times the size of cable's offering.
1996: A record one million subscribers sign up during the year .
In early 1998, the cable industry was beginning to embrace the technology, which as it h ad for DBS operators, would increase capacity and picture quality.
In January 1999, Hughes annou nced the acquisition of DIRECTV's major partner, United States Satell ite Broadcasting, and DIRECTV's closest competitor, Primestar, as wel l as the purchase of two high-power satellites.
In March 1999, the co mpany began a national retail and marketing promotion to new subscrib ers that included free installation and three months of free service.
On the cable side, AT&T Broadband bowed out after Comcast Corporation acquired its cable and Internet operations for a staggering $54 billion in late 2002, giving DIRECTV's most formid able foe a new name.
With the interdictive assault by Ergen bru shed aside, Murdoch renewed talks with General Motors, reaching an ag reement with the car maker to acquire a 34 percent controlling stake in Hughes Electronics in April 2003.
Krause, Reinhardt, "Murdoch's Channeled His DIRECTV Efforts into Taking Subscribers from Cable Firms," Investor's Business Daily, August 6, 2004, p A1.
"News Corp. to Sell Sky Latin America to Partly-Owned DIRECTV," AsiaPulse News, October 12, 2004.
In 2013, DIRECTV purchased LifeShield, a company that produces wireless home security systems.
In 2014, the company began negotiating with AT&T, and AT&T later purchased the company.
In July of 2015, the deal was approved by the FCC. It included requiring AT&T to expand its existing fiber optic broadband service to more customers, schools, and libraries.
In August of 2015, AT&T decided it would no longer invest in its U-verse platform.
"DIRECTV, Inc. ." International Directory of Company Histories. . Retrieved May 24, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/directv-inc-0
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