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DIRECTV Per company history timeline

1985

The company, which is an American direct broadcast satellite provider, was first founded in December of 1985.

Hughes Electronics Corporation, a unit of General Motors, real ized the fundamental flaws of direct broadcast satellite (DBS) servic e when it first began to develop DBS plans in 1985.

1990

In 1990, the company launched DIRECTV as a separate division of Hughes Communications.

Beg inning in 1990, Hughes started forming DIRECTV to fulfill its objecti ve, allocating $750 million to fund the company's start-up.

1993

In December 1993, the company's first satellite was launched, ascending then resting 23 ,000 miles above the earth.

1994

The company boasted approximat ely 350,000 subscribers by the end of 1994, exceeding its expectation s, and was gaining new subscribers at a rate of 3,000 per day.

1995

By June 1995, DIRECTV h ad more than 500,000 subscribers scattered across the United States, with projections calling for the company to slip past the one-million th-subscriber mark by the end of 1995.

By th e end of 1995, Hartenstein wanted to have 8,000 retailers selling the company's pizza-sized satellite dishes.

A third satell ite was launched in mid-1995, making DIRECTV's basic lineup roughly f our times the size of cable's offering.

1996

1996: A record one million subscribers sign up during the year .

1998

In early 1998, the cable industry was beginning to embrace the technology, which as it h ad for DBS operators, would increase capacity and picture quality.

1999

In January 1999, Hughes annou nced the acquisition of DIRECTV's major partner, United States Satell ite Broadcasting, and DIRECTV's closest competitor, Primestar, as wel l as the purchase of two high-power satellites.

In March 1999, the co mpany began a national retail and marketing promotion to new subscrib ers that included free installation and three months of free service.

2002

On the cable side, AT&T Broadband bowed out after Comcast Corporation acquired its cable and Internet operations for a staggering $54 billion in late 2002, giving DIRECTV's most formid able foe a new name.

2003

With the interdictive assault by Ergen bru shed aside, Murdoch renewed talks with General Motors, reaching an ag reement with the car maker to acquire a 34 percent controlling stake in Hughes Electronics in April 2003.

2004

Krause, Reinhardt, "Murdoch's Channeled His DIRECTV Efforts into Taking Subscribers from Cable Firms," Investor's Business Daily, August 6, 2004, p A1.

"News Corp. to Sell Sky Latin America to Partly-Owned DIRECTV," AsiaPulse News, October 12, 2004.

2013

In 2013, DIRECTV purchased LifeShield, a company that produces wireless home security systems.

2014

In 2014, the company began negotiating with AT&T, and AT&T later purchased the company.

2015

In July of 2015, the deal was approved by the FCC. It included requiring AT&T to expand its existing fiber optic broadband service to more customers, schools, and libraries.

In August of 2015, AT&T decided it would no longer invest in its U-verse platform.

2022

"DIRECTV, Inc. ." International Directory of Company Histories. . Retrieved May 24, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/directv-inc-0

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