E15 CEO and leadership

Amanda brings her entrepreneurial spirit and love of strategy, operations, and insights to her role as Chief Executive Officer of E15 Group. She leads an incredibly talented team of analysts, data scientists, consumer researchers, engineers, and strategists that solves complex business challenges for clients using advanced data-driven methods and tools. In her role, Amanda oversees the development and deployment of business insights, revenue optimization tools, market research, and advanced data science methodologies. Her passion for artificial intelligence and machine learning led her to co-create E15’s proprietary spatial planning algorithm and Natural Language Processing tools, driving insights on how to allocate capex and drive insights from guest feedback in real-time to tech companies, universities, and cultural institutions. Amanda developed E15’s season planning process for sports clients, driving enhance financial performance and guest experience in NBA, NHL, and MLB venues, and developed its industry-leading market research practice that provided a holistic view of fans to top professional teams. Prior to joining E15, Amanda was active in the Chicago startup community, holding a variety of strategy and sales roles at high-growth ventures.

Amanda earned her MBA from University of Chicago, Booth School of Business and BS, Business Administration with Honors from the University of Illinois at Urbana-Champaign.