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Esquire Network history
Esquire Network company history timeline
The channel was originally launched as the Style Network (although on-air promotions typically referred to it as simply "Style") on October 1, 1998, serving as a spin-off of E!. It was intended to leverage E!'s coverage of fashion and to provide an expanded venue for shows such as Fashion Emergency.
Around 2003, the channel began airing a variety of "makeover" shows.
Starting around 2008, Style shifted its focus to personality-based reality programing such as Jerseylicious, Tia & Tamera, and Big Rich Texas, along with a female-focused spin-off of The Soup known as The Dish.
On June 25, 2012, the Style Network was rebranded with a revised logo and a new slogan: "Work it.
On September 9, 2013, NBCUniversal announced that it would replace Style Network with Esquire Network, leaving G4 "as is for the foreseeable future, though it's highly unlikely the company will invest in more original programming" according to The Hollywood Reporter.
The last program to air on Style on September 22, 2013, was an overnight repeat of the Tia & Tamera season finale episode "Twerkin' 9 to 5" (which became its de facto series finale as Tia and Tamera Mowry opted not to continue with the series) at 2 a.m.
Style it." In 2013, the channel launched two real estate related shows: Hot Listings: Miami and Built, which featured male models remodeling houses.
The show's sixth season, which had been taped expecting to air as part of Esquire Network and visually featured its logo in prominent places, then moved to NBC for the 2014 summer season, and airing as a new season on the broadcast network, proved the show's worth with great ratings.
On January 18, 2017, it was announced that the network would end all pay television distribution in the summer of 2017 and convert to an online-only model.
G4 would relaunch in the United States a new hybrid cable-digital form on November 16, 2021 after a year of lead-up promotions and announcements, returning to public prominence in a smaller, but much smoother process than the entire launch of Esquire Network.
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