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In 1910 he incorporated the company in Michigan.
Demand for the cleaners grew through the 1920s.
In 1940, the company discontinued its use of door-to-door salesmen.
Nevertheless, losses continued, with a $500,000 loss on almost $5 million in sales in 1941.
From 1942 through the end of the war, its plant made only products for the war, including parts for B-29 bombers and C-47 transport planes, and an automatic fire-control device.
In the fiscal year ending June 1947, sales totaled $21 million, with profits of $1 million.
Eureka sidestepped the issue by selling both, and an assortment of attachments, in the "Eureka Home Cleaning System," which in 1947 sold for the hefty sum of $144.95.
Eureka celebrated its 50th anniversary year in 1959, the year in which Feldmann announced his intention to merge Eureka-Williams with National Union Electric Corporation, a heating and air-conditioning manufacturer of which Feldmann was both chairman and president.
Electrolux had been unable to use its name in the United States since 1968 (when it sold its American Electrolux Co. subsidiary to Consolidated Foods Co.), and it was looking to re-enter the lucrative American market.
Eureka's 75th anniversary year, 1984, was said by the company to be its best sales year ever.
In 1989, a major reorganization effort saw hundreds of employees laid off at its Bloomington facilities as recession rippled through the economy.
The company claimed its highest sales ever in 1993.
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