Fire & Flower Leadership

Trevor Fencott is a Board Member at Fire & Flower, President/CEO at Fire & Flower, and Board Member at Mettrum Health Corp and is based in Toronto, Ontario, Canada. He has worked as CEO/President/Secretary at Cinaport Acquisition Corp, Director at Interactive Ontario, and Attorney at Goodmans LLP. Trevor works or has worked as CEO:Fire & Flower at CNW, VICE CHAIRMAN at Cannabis Canada Association, and Chairman of the Board at PopReach. He studied at Western University between 1996 and 1999 and Queen's University between 1989 and 1993.

Judy Adam joined MAV Beauty Brands in April 2019, bringing 25 years of public company experience to the role of Chief Financial Officer. Prior to joining the company, she held senior leadership roles at Corus Entertainment Inc., for almost twenty years, most recently serving as Senior Vice President of Finance. Ms. Adam was an integral member of the management team during Corus’ growth, and has significant experience in M&A, capital markets, investor relations, planning and financial analysis, financial reporting and risk management. Prior to Corus, Ms. Adam was the Corporate Controller at WIC Western International Communications. She is a Chartered Professional Accountant and holds a Bachelor of Commerce degree from the University of British Columbia.

Matthew Hollingshead is the founder and current President of Hifyre, a leading North American cannabis retail software company. He is also an angel investor, mentor and adviser to tech startups.

Trevor Fencott is a Board Member at Fire & Flower, President/CEO at Fire & Flower, and Board Member at Mettrum Health Corp and is based in Toronto, Ontario, Canada. He has worked as CEO/President/Secretary at Cinaport Acquisition Corp, Director at Interactive Ontario, and Attorney at Goodmans LLP. Trevor works or has worked as CEO:Fire & Flower at CNW, VICE CHAIRMAN at Cannabis Canada Association, and Chairman of the Board at PopReach. He studied at Western University between 1996 and 1999 and Queen's University between 1989 and 1993.

Trevor Fencott is a Board Member at Fire & Flower, President/CEO at Fire & Flower, and Board Member at Mettrum Health Corp and is based in Toronto, Ontario, Canada. He has worked as CEO/President/Secretary at Cinaport Acquisition Corp, Director at Interactive Ontario, and Attorney at Goodmans LLP. Trevor works or has worked as CEO:Fire & Flower at CNW, VICE CHAIRMAN at Cannabis Canada Association, and Chairman of the Board at PopReach. He studied at Western University between 1996 and 1999 and Queen's University between 1989 and 1993.