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Focus Direct history
Focus Direct company history timeline
Shifferaw's father, mother, and brother were jailed, and his father was ultimately executed. It was in 1979 that he first conceived of a new weight training machine that relied on a system of "power rods" and pulleys to provide increased resistance, as well as being easy to store.
1986: Bow Flex of America, Inc. is formed.
1988: Exclusive distribution agreement is signed with Schwinn.
He had gone over to Schwinn in 1989 and was instrumental in building up a fitness equipment business.
When Schwinn went bankrupt in 1993, Cook was then able to terminate the exclusive distribution arrangement.
Infomercials Launched in 1997
In late 1997 the company began to review possible new products to market.
In 1998, Direct Focus posted results that were again a dramatic improvement over the previous year, with revenues totaling $63.1 million and net profits reaching nearly $12.5 million.
For the year, Direct Focus again posted impressive results: Revenues for 1999 more than doubled the previous year's total, exceeding $133 million, while net income climbed to $20.3 million.
In January 2002 the company successfully bid $25 million to acquire StairMaster and its line of stair-climbing machines, elliptical trainers, and treadmills.
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