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Freelancer vs graphic designer, marketing

The differences between freelancers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a freelancer and a graphic designer, marketing. Additionally, a freelancer has an average salary of $59,367, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a freelancer include customer service, web content and video production. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Freelancer vs graphic designer, marketing overview

FreelancerGraphic Designer, Marketing
Yearly salary$59,367$48,763
Hourly rate$28.54$23.44
Growth rate3%3%
Number of jobs2,088115,113
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a freelancer do?

A freelancer is a self-employed individual that provides services for multiple clients at one time and usually earns money on a per-job basis. Often known as independent contractors, freelancers usually set their schedules while running their own business and have a flexible lifestyle. They have the liberty to choose their clients that may be less confined to specific markets or sectors. Freelancers usually find work within the creative industries such as graphic design, copywriting, or photography.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Freelancer vs graphic designer, marketing salary

Freelancers and graphic designers, marketing have different pay scales, as shown below.

FreelancerGraphic Designer, Marketing
Average salary$59,367$48,763
Salary rangeBetween $40,000 And $86,000Between $34,000 And $69,000
Highest paying City-Santa Rosa, CA
Highest paying state-Washington
Best paying company-Apple
Best paying industry-Technology

Differences between freelancer and graphic designer, marketing education

There are a few differences between a freelancer and a graphic designer, marketing in terms of educational background:

FreelancerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Freelancer vs graphic designer, marketing demographics

Here are the differences between freelancers' and graphic designers, marketing' demographics:

FreelancerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 47.7% Female, 52.3%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between freelancer and graphic designer, marketing duties and responsibilities

Freelancer example responsibilities.

  • Manage the instagram account to create a trend and increase the numbers of followers and likes.
  • Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information
  • Implement and customize several websites using HTML, CSS, JavaScript, PHP, and WordPress.
  • Design and develop the website for SoftProjector (http: //softprojector.org/) in HTML, CSS and PHP.
  • Create custom WordPress template that require the use of HTML5, CSS and PHP.
  • Perform social media management, Facebook advertising, social media blasts, and other marketing relate activities.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Freelancer vs graphic designer, marketing skills

Common freelancer skills
  • Customer Service, 32%
  • Web Content, 17%
  • Video Production, 6%
  • Adobe Photoshop, 4%
  • Photography, 3%
  • Graphic Design, 3%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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