Gen Media Partners CEO and leadership

A well connected, seasoned media and marketing executive strategist and team leader with a successful track record of growing accounts and meeting a brand's media objectives. Experienced multi-channel strategist, media buyer, planner and salesperson. I am an acknowledged expert with deep relationships and an understanding of how media works and its relationship to marketing and sales.

I have a proven aptitude and track record in digital technology and believe that data driven insights combined with years of first-hand experience are a pathway to success.

Area of Expertise:

- Integrated Marketing Strategies

- Customer Acquisition

- Media Strategy, Planning, and Activation.

- Sales, Business Development and Account Management

- Research and Analytics.

- Digital Technologies, Programmatic and Data Driven buying and selling.

- Account Management / Agency Management.

- Executive Leadership..

- Team Building.

- Consulting private equity in the media sector.

Technology ...it comes and goes, but is always fascinating. You learn how it works and how to use it for your brands, but you never lose site of the marketing goal and business objectives. No matter what channels you use (old or new), everything must look towards achieving the desired result.

\'There are no losers. You either win or learn\'