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Good Vibrations was the first sex-positive and women-friendly store in the United States, founded in 1977 by sex therapist and educator Joani Blank.
In 1992, Blank sold Good Vibrations to the workers (including herself) incorporating it as a worker cooperative.
In 1994, Blank left the company to pursue other interests.
The cooperative voted to become a California corporation and did so in February 2006.
In 2006, Good Vibrations purchased and re-branded the Grand Opening! sex shop in Brookline, Massachusetts, as Good Vibrations' first location outside of the San Francisco Bay Area.
In 2007, the company required an infusion of capital to stabilize its finances to help it overcome recent losses related to a drop in its Internet sales and was sold to GVA-TWN, a company based in Cleveland, Ohio, with a chain of novelty sex stores throughout the Midwest.
Barnaby Ltd bought the company from GVA-TWN. In 2009 Jackie Rednour-Bruckman (Strano), a former worker-owner from the original co-operative, returned to become Chief Operations Officer and then Executive Vice President.
In 2010, they opened their fifth location, a larger 3,000-square-foot (280 m) store on Mission Street in San Francisco, across the street from Bloomingdales.
The formal grand opening celebration was pushed to 29 January 2011.
The sixth retail location opened its doors on Lakeshore Avenue in Oakland, California, on January 2, 2012.
In August 2017, Good Vibrations purchased Babeland.
As of August 15, 2020, employees of the Boston area Good Vibrations stores are on strike, demanding better workplace safety and stronger human resources.
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