Guima Conseco history

Conseco’s 1989 annual report boasted that it had eliminated 83 percent of the employees from one of its acquisitions.

A study of the top United States insurers in 1991 showed that only 48 percent of their investments were fixed maturities, whereas over 50 percent were tied up in real estate and other less dependable assets.

In 1992, just ten years after starting his business, Hilbert was one of the highest paid executives in the United States.

In addition to its insurance and financial management divisions, which accounted for more than 85 percent of Conseco’s operations in 1993, the company was broadening its scope to include some nontraditional ventures.

In 1995 Conseco formed a new division, Conseco Global Investments, and purchased the remaining shares of CCP. CCP was then merged into Conseco, and Beneficial Standard Life Insurance and Great American Reserve Insurance, both subsidiaries of CCP, became subsidiaries of Conseco.

Not only did Conseco launch a major advertising campaign pushing the company as the 'Wal-Mart of financial services,' but it also sponsored the Indiana Pacers basketball team and the Conseco Fieldhouse, an 18,500-seat facility that opened in late 1999.

In 1999 Conseco secured a marketing partnership with the National Association for Stock Car Auto Racing (NASCAR) to become the 'Official Financial Services Provider of NASCAR' and entered the second phase of its marketing campaign.

Conseco renamed Green Tree Conseco Finance Corp. in 1999 and moved toward the next century intent on strengthening operations.