Handbill Printers history

In 1854, Ernst Liftfass was granted the right to place posters in public by a contract he concluded with the Berlin police commissioner.

In 1858, he received his first prominent poster commission: the announcement of the famous opera “Orpheus in the Underworld”.

In 1866, Chéret opened his own lithographic institute.

1869- George Rowell- sold advertisers blocks in newspapers.

In 1875, William Hatch moved his family to Nashville where, four years later, Charles and Herbert founded CR and HH Hatch.

Hatch entered into business as a publisher, and following his death in 1879 the Reverend's two sons took over the family business.

The first poster to create a “fine art” buzz was the Moulin Rouge poster of 1891 designed by artist, Toulouse-Lautrec.

The first “Art Nouveau” masterpiece was designed in 1894 by a Czech named Alphonse Mucha who worked in Paris.

Jardin de Paris, Jules Chéret, 1897

Art Nouveau and Belle Epoque dominated Paris until about 1901.

Reform at the Turn of the 20th Century Ladies' Home Journal in 1904 runs articles on advertising and patent medicine fraud.

1905- advertising clubs help to create the Better Business Bureau.

Cat on a Cushion, 1909, Théophile-Alexandre Steinlen

In 1913, Germany ranked second behind the USA in terms of world industrial production and second behind Great Britain in terms of world trade.

1920's - an increase in trucking allows chain stores to develop.

In 1921, Will T. Hatch continued the family tradition.

1926- NBC established the 1st radio network with six stations.

With the outbreak of the war in 1939, the appearance of the poster also became brutal.

1941- "With 7,500 TV sets in New York City, NBC begins telecasting July 1.

During this time, as Charles's son William took over the business until his death in 1952, Hatch Show Print captured the magic of country music.

The first pure poster auction took place in 1983 in Munich.

Recognizing Hatch's unique history, Nashville's Grand Ole Opry stepped in to acquire the shop in 1986.

1988- Nike, "Just do it" campaign by Wieden & Kennedy begins.

Goodrum, C and Dalrymple, H (1990) Advertising in America : The First 200 Years.

Gaylord was directly responsible for the generous donation of Hatch Show Print to the Country Music Hall of Fame and Museum in 1992.

1993- Advertising on the Internet begins.

Heber, Elsie S. (1994) "Raymond Rubicam", in The Ad Men and Women: a Biographical Dictionary of Advertising, Edd Applegate, eds., Westport, Conn.: Greenwood Press.