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The differences between information architects and content strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an information architect and a content strategist. Additionally, an information architect has an average salary of $121,945, which is higher than the $93,672 average annual salary of a content strategist.
The top three skills for an information architect include java, data architecture and data models. The most important skills for a content strategist are content strategy, digital marketing, and digital content.
| Information Architect | Content Strategist | |
| Yearly salary | $121,945 | $93,672 |
| Hourly rate | $58.63 | $45.03 |
| Growth rate | 21% | 13% |
| Number of jobs | 135,563 | 14,660 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 79% |
| Average age | 39 | 37 |
| Years of experience | 4 | 4 |
An information architect specializes in designing and developing user-friendly visual imagery that aims to inform and convey messages. Their responsibilities involve utilizing CSS and HTML software, creating websites and layouts, coordinating with the creative and design teams, and developing strategies to produce an attractive and functional interface. They must also understand the needs of the clients or company, drafting designs for approval. Furthermore, as an information architect, it is essential to maintain an active line of communication with team members for a smooth and efficient workflow.
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
Information architects and content strategists have different pay scales, as shown below.
| Information Architect | Content Strategist | |
| Average salary | $121,945 | $93,672 |
| Salary range | Between $87,000 And $170,000 | Between $67,000 And $129,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between an information architect and a content strategist in terms of educational background:
| Information Architect | Content Strategist | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 79% |
| Most common major | Computer Science | English |
| Most common college | - | Northwestern University |
Here are the differences between information architects' and content strategists' demographics:
| Information Architect | Content Strategist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 44.3% Female, 55.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 8.4% Asian, 29.3% White, 52.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 8% | 9% |