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Instructional designer vs content developer

The differences between instructional designers and content developers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an instructional designer and a content developer. Additionally, a content developer has an average salary of $72,030, which is higher than the $57,534 average annual salary of an instructional designer.

The top three skills for an instructional designer include instructional design, subject matter experts and project management. The most important skills for a content developer are content development, digital marketing, and subject matter experts.

Instructional designer vs content developer overview

Instructional DesignerContent Developer
Yearly salary$57,534$72,030
Hourly rate$27.66$34.63
Growth rate7%13%
Number of jobs50,32182,250
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 72%
Average age4437
Years of experience44

What does an instructional designer do?

An instructional designer focuses on devising learning materials and content to aid every students' learning difficulties. These can include videos, books, and presentations. They are primarily responsible for conducting thorough research and analysis to identify the needs of students, crafting learning strategies in collaboration with experts. They are also responsible for developing tools and materials to help assess every students' progress, such as quizzes and examinations. Furthermore, an instructional designer needs to coordinate with all personnel involved with the project to ensure accuracy and timeliness.

What does a content developer do?

A content developer is responsible for creating digital content, designing technical deliverables, and developing content strategies by analyzing current market trends to attract clients, driving more revenues, and increasing the company's profitability. Content developers also manage the distribution of the contents, following the clients' specifications or the business requirements. They also coordinate with other project teams to ensure the effectiveness and accuracy of the contents, focusing on its appeal to the target audience. A content developer must have a keen eye for details, especially on doing quality content checks before publishing.

Instructional designer vs content developer salary

Instructional designers and content developers have different pay scales, as shown below.

Instructional DesignerContent Developer
Average salary$57,534$72,030
Salary rangeBetween $41,000 And $79,000Between $51,000 And $101,000
Highest paying CityHartford, CTSan Francisco, CA
Highest paying stateConnecticutCalifornia
Best paying companyGoogleGoogle
Best paying industryTechnologyInternet

Differences between instructional designer and content developer education

There are a few differences between an instructional designer and a content developer in terms of educational background:

Instructional DesignerContent Developer
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 72%
Most common majorBusinessEnglish
Most common collegeHarvard UniversityMassachusetts Institute of Technology

Instructional designer vs content developer demographics

Here are the differences between instructional designers' and content developers' demographics:

Instructional DesignerContent Developer
Average age4437
Gender ratioMale, 41.8% Female, 58.2%Male, 51.3% Female, 48.7%
Race ratioBlack or African American, 9.9% Unknown, 4.3% Hispanic or Latino, 17.2% Asian, 5.5% White, 62.3% American Indian and Alaska Native, 0.8%Black or African American, 7.0% Unknown, 6.7% Hispanic or Latino, 13.1% Asian, 12.9% White, 59.8% American Indian and Alaska Native, 0.4%
LGBT Percentage16%9%

Differences between instructional designer and content developer duties and responsibilities

Instructional designer example responsibilities.

  • Design instructor lead, virtual, and SCORM compliant web base training for a 300 seat inbound customer care department.
  • Manage project development including facilitating all stages of the ADDIE process from analysis to evaluation.
  • Develop PowerPoint presentations to support instructor lead courses and other training documentation including job aids, and business process procedures.
  • Design and development of eLearning and instructor lead courses in a wide area of subjects including leadership development and innovation curriculum.
  • Conduct college-level courses in anatomy, physiology and pharmacology.
  • Develop automotive instructional materials for curriculum interactive distance learning and instructor-le courses using ADDIE model.
  • Show more

Content developer example responsibilities.

  • Develop scripts to automate operations and optimize web performance (jQuery).
  • Manage, design, and create new HTML help look and feel that provide cost-effective ways to reuse content.
  • Analyze, plan, develop, QA, and deliver training courses for instructor lead training and web base training.
  • Manage social media marketing, including Instagram
  • Design a mobile-first responsive layout compliant with HTML5 and CSS3 standards.
  • Develop jQuery plugins, config files, Javascript files and CSS files.
  • Show more

Instructional designer vs content developer skills

Common instructional designer skills
  • Instructional Design, 9%
  • Subject Matter Experts, 7%
  • Project Management, 4%
  • PowerPoint, 4%
  • ELearning, 4%
  • Training Programs, 3%
Common content developer skills
  • Content Development, 10%
  • Digital Marketing, 8%
  • Subject Matter Experts, 5%
  • Digital Content, 5%
  • Project Management, 5%
  • PowerPoint, 4%

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