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Intelligent Consumer Holdings LLC history
Intelligent Consumer Holdings LLC company history timeline
The Dutch publishing company VNU (Verenigde Nederlandse Uitgeverijen) acquired Nielsen Media Research in 1999.
The Dutch publishing company VNU (Verenigde Nederlandse Uitgeverijen) acquired Nielsen Media Research in 1999. It later recombined the two halves of the business when it acquired AC Nielsen in 2001.
In 2004, Nielsen began a joint venture called AGB Nielsen Media Research with WPP Group’s AGB Group, a European competitor which provides similar services.
In the same year, the group hired David L. Calhoun, formerly of General Electric, as CEO. He renamed VNU as The Nielsen Company in 2007.
In 2009, the company acquired The Cambridge Group, which is a management consulting firm headquartered in Chicago.
In August 2011 Nielsen acquired Marketing Analytics, Inc.
Rebrands as Top Right Group in 2012 to reflect the structural changes and the organisation’s long-term growth and high performance aspirations
On June 17, 2013 Nielsen announced that Onex Corp (TSX: OCX) had completed the acquisition of Nielsen Expositions for $950 million in cash consideration.
Announcement of the forthcoming 2016 launches of Lions Entertainment and Money 20/20 Europe
Shareholder letter, May 2021
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