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Price was succeeded as president of Jefferson Standard by his son, Ralph Clay Price, in 1946.
Just a few years later, in 1960, that figure had risen to $2 billion.
W. Roger Soles took the reins from Holderness in 1967 after 20 years of service to the company.
By 1989, Jefferson-Pilot had increased its life insurance in force to $37 billion, more than six times the amount of in-force insurance just ten years earlier.
During his last two years as president, Soles oversaw healthy income and profit gains; revenues rose to $1.20 billion in 1992 as net income rose an impressive 48 percent in three years to $195 million.
While the company had traditionally sold its products through approximately 1,000 of its own agents, by 1997, more than 17,000 independent agents were offering Jefferson-Pilot insurance in all 50 states.
Jefferson-Pilot closed out 1998 with record numbers: $2.6 billion in revenues and $418 million in net income.
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