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Origins and Development: 1902-58
Lamar's history goes back to 1902, when J.M. Coe created the Pensacola Advertising Co., a small poster company involved in promoting the coming attractions of the Opera House in Pensacola, Florida.
1905: Charles W. Lamar, Sr., enters into a partnership with Coe.
By 1912, when Henry Ford introduced the Model-T, the nation had begun its love affair with the car, and Ford's assembly-line method of manufacturing enabled it to be priced within the reach of middle-class Americans.
New Expansion and New Directions: 1958-89
In 1973, the original company and its acquired companies, totaling 13, were organized into the Lamar Corporation, a network of affiliates created to provide a central and more efficient system of accounting and management.
In 1988, just before Reilly took over the company's reins, Lamar entered the business of fabricating interstate logo signs, winning a contract from the State of Nebraska in Reilly's initial year and eventually expanding to become the principal provider of logo signs in the United States.
In 1996, Lamar purchased FKM Advertising.
Acquisitions continued in 1998.
In October 2000, the company bought Bowlin Outdoor Advertising & Travel Centers Inc. in a $27.2 million stock trade.
In July 2004, Lamar purchased 611 displays in 19 states from Olympus Advertising.
Company finances turned around in 2004, with the first reported profit in several years.
Concern for the citizens of the South Park community and neighboring areas led to the creation of the South Park Neighborhood Partnership in March 2015.
University of North Texas Libraries. https://texashistory.unt.edu/explore/partners/LAMU/ accessed July 12, 2022.
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Lamar Texas Partnership may also be known as or be related to Lamar Texas Limited Partnership and Lamar Texas Partnership.