How to hire a lead generating specialist

How to hire a lead generating specialist, step by step

Here's a step-by-step lead generating specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a lead generating specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new lead generating specialist
• Step 8: Go through the hiring process checklist

What does a lead generating specialist do?

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1. Identify your hiring needs

   The lead generating specialist hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A lead generating specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, lead generating specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of lead generating specialists.

   Type of Lead Generating Specialist	Description	Hourly rate
   Lead Generating Specialist		$15-35
   Appointment Setter	An appointment setter supports the sales operations of an organization. Appointment setters call potential clients and set an appointment for them to speak with a salesperson... Show more	$10-21
   Telemarketer	A telemarketer is responsible for marketing its goods and services to existing and potential customers, driving revenues, and increasing the business' profitability. Telemarketers sell products through electronic communications, responding to customers' inquiries, handling special requests, and negotiating pricing offers... Show more	$10-25

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Lead Generation
   • Salesforce
   • Digital Marketing
   • Marketing Campaigns
   • Linkedin
   • Flyers
   • Outbound Calls
   • Customer Satisfaction
   • Business Development
   • Email Marketing
   • Generate Sales
   • Sales Process
   • Market Research
   • Pardot

   Check all skills

   Responsibilities:

   • Maintain daily accounting of all calls as well as managed daily telemarketing records.
   • Administer and maintain leads within SalesForce.com.
   • Develop social networking pages on Facebook and LinkedIn.
   • Update contact information on numerous databases for sales team using Salesforce and LinkedIn.
   • Prospect for new customers through LinkedIn and Google search.
   • Optimize video marketing efforts and follow video SEO best practices.

   More lead generating specialist duties

3. Make a budget

   Including a salary range in your lead generating specialist job description helps attract top candidates to the position. A lead generating specialist salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a lead generating specialist in Utah may be lower than in West Virginia, and an entry-level lead generating specialist usually earns less than a senior-level lead generating specialist. Additionally, a lead generating specialist with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average lead generating specialist salary

   $48,541yearly

   $23.34 hourly rate

   ---

   Entry-level lead generating specialist salary

   $32,000 yearly salary

   Updated December 17, 2025

   Average lead generating specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Oregon	$61,831	$30
   2	California	$61,560	$30
   3	Washington	$60,227	$29
   4	Colorado	$59,214	$28
   5	Minnesota	$58,081	$28
   6	New York	$55,304	$27
   7	Connecticut	$54,052	$26
   8	Massachusetts	$52,531	$25
   9	Pennsylvania	$50,481	$24
   10	North Carolina	$50,178	$24
   11	Indiana	$49,317	$24
   12	Arizona	$48,556	$23
   13	Virginia	$48,538	$23
   14	Georgia	$47,266	$23
   15	Oklahoma	$47,087	$23
   16	Louisiana	$47,083	$23
   17	Illinois	$46,959	$23
   18	Missouri	$46,522	$22
   19	Wisconsin	$46,400	$22
   20	Alabama	$44,325	$21

   Average lead generating specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Adobe	$80,502	$38.70	1
   2	Vista Equity Partners	$74,409	$35.77	1
   3	Jacobs Engineering Group	$72,344	$34.78
   4	Idera	$66,196	$31.82
   5	Kaseya	$62,187	$29.90
   6	AIG	$59,342	$28.53	6
   7	Accenture	$57,888	$27.83	5
   8	ASRC Federal	$56,480	$27.15
   9	PeopleFluent	$56,270	$27.05
   10	Urban One	$54,343	$26.13
   11	GroupM	$53,726	$25.83
   12	Verisk Analytics	$52,862	$25.41
   13	Arconic	$51,741	$24.88	2
   14	Power International Holding	$51,601	$24.81	1
   15	Rexel Holdings USA	$50,293	$24.18	12
   16	Praeses	$49,586	$23.84
   17	Efinancial	$49,361	$23.73
   18	DemandZEN	$49,245	$23.68	1
   19	Banyan	$48,795	$23.46
   20	Sbs	$48,753	$23.44

4. Writing a lead generating specialist job description

   A job description for a lead generating specialist role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a lead generating specialist job description:

   Lead generating specialist job description example

   ISS Market Intelligence (MI) is a leading global provider of data, analytics, insights, media, and events solutions to the global financial services industry.
   
   ISS MI empowers global asset and wealth management firms, insurance companies, distributors, service providers, and technology firms by providing cutting-edge market-engagement platforms and the actionable intelligence necessary to fully assess their target markets, identify and analyze the best opportunities within those markets, and execute on comprehensive go-to-market initiatives to grow their business. ISS MI clients benefit from our increasingly connected global ecosystem that leverages a combination of proprietary data, powerful software and analytics, timely and relevant insights, in-depth research, as well as an extensive suite of industry leading media brands that deliver unmatched market connectivity through news and editorial content, events, training, ratings, and awards.
   
   ISS MI data and analytics solutions include intelligence from BrightScope, Discovery Data, Financial Clarity, Flowspring, FWW, Investor Economics, MISight, Mortgage Clarity, Plan for Life, RainmakerLive, and Simfund, and ISS MI media brands and market-engagement platforms include Chief Investment Officer, PlanAdvisor, PlanSponsor, Financial Standard, FS Sustainability, Money, and Industry Moves.
   
   Lead Generation Specialist- Discovery Data is seeking Outbound Call Center Agents to be a part of a dynamic team helping our clients reach their target audiences in the financial services and insurance industries. As a Call Center Agent, you will be responsible for handling a large volume of outbound calls to industry professionals and successfully generate qualified leads for Discovery Data clients. You will learn about some of the most interesting companies in the financial services and insurance industries and tell the stories of a variety of compelling products, services, and career paths available in these industries.
   
   We're looking for successful, experienced Lead Generation Specialists who are self-motivated, confident and highly skilled. Candidates will on a hybrid work schedule, full-time Mon-Fri 9:00 AM - 6:00 PM Central Time. This position offers an exciting environment that fosters personal growth and unlimited career potential, with competitive compensation and benefits package.
   Responsibilities:
   Handle a large volume of outbound calls placed via automated technology Share the stories of our clients' offerings and opportunities Listen to objections and handle them effectively, persuasively, and with professional courtesy Generate qualified leads and pass them on to our clients Accurately submit details of every interaction in the call center system
   
   Qualifications/Requirements:
   One-year+ experience in an inbound or outbound call center preferredA demonstrated pattern of success and accomplishment Exceptional interpersonal skills Excellent verbal communication skills Listening skills Attention to detail and accuracy ProfessionalismAbility to handle high-pressure situations, multi-task and meet aggressive deadlines Interpret customer needs and match those needs with related products and services High speed internet, reliable pc/laptop, quiet workspace
   
   Discovery Data is an ISS company and offers a consolidated view of the financial services and insurance industries, including 40,000 firms and over 2 million professionals. Access to our data is provided via subscription to an online portal and through our Salesforce app, custom API integrations, and secure HTTPS and FTP sites. In addition, we are the recognized leader in data hygiene services and expert in data-driven market insight, email marketing campaigns and outbound call center lead generation. Each team member contributes to Discovery Data's overall success, allowing your performance to have a meaningful impact on the company, its clients, and your career. Apply today if you believe you would be a good fit. For consideration, please submit your resume.
   
   #LI-KM2 #CS #MIN # ENTRYLEVEL
   
   Featured Benefits include:
   Medical, Dental and Vision - multiple PPO plans to choose from 401(k) Plan with a competitive Company Match up to 9% inclusive of Safe Harbor contribution FSA and Commuter benefit programs Generous Paid Time Off (annualized minimum of 20 days vacation, 11 holidays and separate paid sick leave) Flexible Work & Hybrid policies may apply Paid Parental Leave
   
   ISS is an Equal Opportunity Employer and complies with the Veteran and Disability Acts.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right lead generating specialist for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your lead generating specialist job on Zippia to find and recruit lead generating specialist candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting lead generating specialists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new lead generating specialist

   Once you've found the lead generating specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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