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The September 2012 Loot Crate Box was a massive hit, so before the October 2012 Box was released, they thought it would be a cool idea to put a t-shirt inside too.
Loot Crate was founded in the year 2012.
Afterward, Chris and Matthew changed the design for the February 2013 box, attracting even more subscribers and attention to their product.
By 2013, Loot Crate was sending out free boxes to famous YouTubers, which was a form of advertising that was relatively new at the time.
The founders decided to raise the price of the box from $13.37 to $29 in May 2014, significantly raising the profit margin, and surprising some of their fans.
By the year 2014, the company had over 200,000 subscribers in almost ten different countries.
During the year 2014, the company was officially the sponsor of an American esports team, named Optic Gaming.
As Chris' appetites grew, Loot Crate implemented a number of new features, including the Share feature in February 2015 and the 'Lvl Up' feature in August 2015.
Then in the year 2016, the company had announced a Loot Gaming subscription option with boxes containing video game-related content.
Also in the year 2016, Loot Crate officially sponsored the Dungeons & Dragons web series program named 'Critical Role' as well.
At the beginning of 2016, Loot Crate made it to the cover page of Inc.
In 2016, the company was ranked #1 on Inc's Fastest Growing Private Companies and on the Deloitte Fast 500 North America list.
In 2019, the company announced that it was filing for bankruptcy and fired more than half of its employees.
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Loot Crate may also be known as or be related to Loot Crate, Loot Crate Inc and Loot Crate, Inc.