How to hire a marketing communications assistant

How to hire a marketing communications assistant, step by step

Here's a step-by-step marketing communications assistant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing communications assistant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing communications assistant
• Step 8: Go through the hiring process checklist

What does a marketing communications assistant do?

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1. Identify your hiring needs

   The marketing communications assistant hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing communications assistant's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing communications assistants from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of marketing communications assistant salaries for various roles:

   Type of Marketing Communications Assistant	Description	Hourly rate
   Marketing Communications Assistant	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$16-36
   Marketer	A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations... Show more	$8-41
   Marketing And Sales Coordinator	A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.	$15-29

   Show more

2. Create an ideal candidate profile

   Common skills:

   • HTML
   • Press Releases
   • Email Campaigns
   • PowerPoint
   • Facebook
   • Customer Database
   • Twitter
   • Event Planning
   • Google Analytics
   • Travel Arrangements
   • Instagram
   • Graphic Design
   • Trade Shows
   • SEO

   Check all skills

   Responsibilities:

   • Manage and maintain intranet web content utilizing a frame-base program and HTML.
   • Coordinate video production for YouTube channel, managing third party filmmaker on content (script), capturing and editing.
   • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
   • Maintain Facebook page; create status updates with content relevant to target market.
   • Identify and restructure social media presence on Facebook, with metrics measuring improve reach and engagement.
   • Work on integrating with Google business and SEO techniques to make it to in search engine.

   More marketing communications assistant duties

3. Make a budget

   Including a salary range in your marketing communications assistant job description is one of the best ways to attract top talent. A marketing communications assistant can vary based on:

   • Location. For example, marketing communications assistants' average salary in mississippi is 55% less than in new jersey.
   • Seniority. Entry-level marketing communications assistants 55% less than senior-level marketing communications assistants.
   • Certifications. A marketing communications assistant with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing communications assistant's salary.

   Average marketing communications assistant salary

   $51,115yearly

   $24.57 hourly rate

   ---

   Entry-level marketing communications assistant salary

   $34,000 yearly salary

   Updated December 5, 2025

   Average marketing communications assistant salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New Jersey	$72,745	$35
   2	Massachusetts	$58,006	$28
   3	North Carolina	$57,099	$27
   4	New York	$56,484	$27
   5	Oregon	$55,867	$27
   6	Virginia	$55,755	$27
   7	Pennsylvania	$55,460	$27
   8	Washington	$54,618	$26
   9	Maryland	$54,444	$26
   10	Ohio	$54,272	$26
   11	California	$51,970	$25
   12	Minnesota	$50,925	$24
   13	Georgia	$50,217	$24
   14	Texas	$49,029	$24
   15	Colorado	$46,364	$22
   16	Illinois	$45,746	$22
   17	Florida	$42,462	$20
   18	Alabama	$42,453	$20
   19	Kansas	$38,012	$18
   20	Louisiana	$37,120	$18

   Average marketing communications assistant salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Microsoft	$125,245	$60.21	44
   2	CVS Health	$95,773	$46.04	65
   3	ZS	$92,463	$44.45	2
   4	Intel	$85,080	$40.90
   5	Boston Scientific	$75,756	$36.42	20
   6	Salesforce	$74,315	$35.73	30
   7	MassMutual	$71,070	$34.17	2
   8	Skyhook	$69,160	$33.25
   9	TrendyMinds	$67,402	$32.40
   10	Pamten Inc	$67,091	$32.26
   11	Toastmasters International	$66,581	$32.01
   12	Clearwater Paper	$66,255	$31.85
   13	Shane	$65,856	$31.66
   14	Westfield State University	$65,764	$31.62
   15	Pearson	$64,599	$31.06	15
   16	RGA Environmental, A Terracon Company	$63,757	$30.65	4
   17	AGCO	$62,397	$30.00	2
   18	Colorado State Express	$61,877	$29.75
   19	Accenture	$61,045	$29.35	232
   20	Aurora	$60,883	$29.27	1

4. Writing a marketing communications assistant job description

   A good marketing communications assistant job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing communications assistant job description:

   Marketing communications assistant job description example

   • 2 year or Bachelor’s Degree preferred, but will accept H.S Diploma or G.E.D .
   • Proficient in Microsoft Excel
   • Strong business acumen with the ability to quickly assess a new environment and develop solutions that support the business strategy, critical objectives, and cultural norms
   • Creative with a strategic mindset along with the ability to turn concepts into action
   • Strong relationship building and influence skills
   • A change agent who is flexible, resilient, and able to thrive in a dynamic, rapid paced environment
   • Willingness to take smart risks and innovate to win
   • Highly organized and able to manage time effectively
   • Exceptional verbal and written communication skills

   
   
   Additional Information
   

   This position is well suited to a creative and analytical thinker and problem solver with the organizational ability to manage multiple projects concurrently.
   
   **What you must know before you apply:**

   
   This position does not require prior experience as full training is provided, but as we invest in someone, we expect equal investment into the projects assigned. The ideal candidate must have high level of written and verbal skills. This position will require the ability to pro-actively manage team members to complete projects. Must have the flexibility to travel to assist with special company events when necessary.

   Apply if you have the following experience: entry level sales, customer service, manager, marketing, student, accounting, entrepreneur, summer job, entry level, sales, marketing, general, retail, restaurant, hospitality, home improvement, construction, management, administrative, administrative assistant, business development, business, internship, advertising, human resources, receptionist, entry level, retail, insurance, education, outside sales, strategy-planning, project manager, part-time, server, summer employment, promotions, pr, customer service, full-time, restaurant, quality control, assistant, secretary, public relations, summer, salesman, hotel, safety, executive assistant, summer work, communications, training, human resources, office manager, media, general, social services, sales manager, pharmaceutical sales, food services, jobs, summer, recruiter, sales, bartender, general business, project management, hospitality, server, collections, bookkeeper, intern, management trainee, purchasing, full time, part time, bilingual, inventory, recruiter, counselor, travel, teaching, help desk, law enforcement, trainer, media, professional, trainee, data entry, internship, administration, new graduate, hostess, executive assistant, hostess, sales management, coordinator, cashier, medical sales, distribution, financial, manager, sports, entertainment, international, consultant, real estate, telecommunications, general, retail, business, sports, entertainment, marketing, sports marketing, customer service

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5. Post your job

   To find the right marketing communications assistant for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing communications assistants they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing communications assistants who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your marketing communications assistant job on Zippia to find and attract quality marketing communications assistant candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing communications assistants, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing communications assistant

   Once you've decided on a perfect marketing communications assistant candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new marketing communications assistant. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing communications assistant?