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Media producer vs associate producer

The differences between media producers and associate producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a media producer and an associate producer. Additionally, a media producer has an average salary of $57,433, which is higher than the $47,279 average annual salary of an associate producer.

The top three skills for a media producer include instagram, training videos and twitter. The most important skills for an associate producer are customer service, video content, and sales floor.

Media producer vs associate producer overview

Media ProducerAssociate Producer
Yearly salary$57,433$47,279
Hourly rate$27.61$22.73
Growth rate8%8%
Number of jobs17,8279,295
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 64%
Average age4040
Years of experience1212

What does a media producer do?

A media producer is an individual who is involved in the production of audio and video content used for commercials, movies, online channels, or other mediums. Media producers are given tasks such as creating animation, editing, and arranging videos or developing program materials. They must have excellent skills in using software editing programs such as Final Cut Pro, AVID, and After Effects to create visual pieces. Media producers are also required to work closely with the production crew and directors, sound engineers, videographers, and producers.

What does an associate producer do?

An associate producer is an entry-level one position in the television and film industry who assists senior producers in putting a TV program or film together. Associate producers are required to write, edit, and organize scripts and run a teleprompter in newscasts. Most of the assistant producers are required to obtain a bachelor's degree and become editors, writers, or actors to gain experience in television and film. Associate producers are also often assigned to tasks with operational duties such as generating financial reports or status updates.

Media producer vs associate producer salary

Media producers and associate producers have different pay scales, as shown below.

Media ProducerAssociate Producer
Average salary$57,433$47,279
Salary rangeBetween $41,000 And $79,000Between $31,000 And $70,000
Highest paying CityFarmington, CTSan Francisco, CA
Highest paying stateConnecticutNew York
Best paying companyAltice USAApple
Best paying industryTechnologyMedia

Differences between media producer and associate producer education

There are a few differences between a media producer and an associate producer in terms of educational background:

Media ProducerAssociate Producer
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 64%
Most common majorCommunicationCommunication
Most common collegeHarvard UniversityHarvard University

Media producer vs associate producer demographics

Here are the differences between media producers' and associate producers' demographics:

Media ProducerAssociate Producer
Average age4040
Gender ratioMale, 67.1% Female, 32.9%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.5% American Indian and Alaska Native, 0.2%Black or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 6.4% White, 65.1% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between media producer and associate producer duties and responsibilities

Media producer example responsibilities.

  • Manage and track media clips regarding the U.S. Senate race.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Organize media management system for archival footage, photography, and animations.
  • Create PowerPoint presentations incorporating charts, scans, photographs and graphics.
  • Act as the sole video consultant for all videos publish to Facebook and YouTube.
  • Lead marketing strategy & implementation, social media, SEO, & new business development.
  • Show more

Associate producer example responsibilities.

  • Lead the process of channel acquisition for YouTube channel properties.
  • Manage social media accounts using Hootsuite, TweetDeck, Facebook, Instagram, etc.
  • Assist in editing final show to air, create video clips, select viewer emails and manage social media.
  • Collaborate with first and third party agencies and vendors to achieve time sensitive goals and satisfy marketing objectives for Xbox.com.
  • Oversee the content release process for GameHouse.com, scheduling DRM wrapping and managing the CMS and e-Commerce system for games release.
  • Manage client relations, music scores, user interface sound design and FMOD implementation (FM3) on Xbox exclusive titles.
  • Show more

Media producer vs associate producer skills

Common media producer skills
  • Instagram, 11%
  • Training Videos, 9%
  • Twitter, 8%
  • Video Production, 6%
  • Video Content, 5%
  • YouTube, 5%
Common associate producer skills
  • Customer Service, 14%
  • Video Content, 12%
  • Sales Floor, 6%
  • Control Room, 5%
  • Instagram, 5%
  • Production Assistants, 5%

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