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Merchandiser vs visual merchandiser

The differences between merchandisers and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a visual merchandiser has an average salary of $38,037, which is higher than the $31,051 average annual salary of a merchandiser.

The top three skills for a merchandiser include customer service, PET and pallets. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.

Merchandiser vs visual merchandiser overview

MerchandiserVisual Merchandiser
Yearly salary$31,051$38,037
Hourly rate$14.93$18.29
Growth rate1%10%
Number of jobs109,44774,351
Job satisfaction4.4-
Most common degreeBachelor's Degree, 33%Bachelor's Degree, 57%
Average age3840
Years of experience--

What does a merchandiser do?

Merchandisers are employees working for a retail company. Merchandisers are mainly responsible for the store's products. They curate products that are in line with the store's branding. Merchandisers create purchase requisitions and, upon receipt of the products, create displays that would attract the customers. They also ensure that the inventory of the store is well-stocked. Merchandisers should be up to date with current market trends. They should also be familiar with what customers need and want. It is important for merchandisers to know their company's branding by heart. Merchandisers should be able to create good relationships with vendors as well so that their store may be chosen for special promotions.

What does a visual merchandiser do?

A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.

Merchandiser vs visual merchandiser salary

Merchandisers and visual merchandisers have different pay scales, as shown below.

MerchandiserVisual Merchandiser
Average salary$31,051$38,037
Salary rangeBetween $24,000 And $39,000Between $27,000 And $53,000
Highest paying CityRichmond, CANew York, NY
Highest paying stateAlaskaNew York
Best paying companyMicrosoftRH
Best paying industryEducationRetail

Differences between merchandiser and visual merchandiser education

There are a few differences between a merchandiser and a visual merchandiser in terms of educational background:

MerchandiserVisual Merchandiser
Most common degreeBachelor's Degree, 33%Bachelor's Degree, 57%
Most common majorBusinessSpecialized Sales And Merchandising
Most common college--

Merchandiser vs visual merchandiser demographics

Here are the differences between merchandisers' and visual merchandisers' demographics:

MerchandiserVisual Merchandiser
Average age3840
Gender ratioMale, 58.0% Female, 42.0%Male, 27.3% Female, 72.7%
Race ratioBlack or African American, 9.8% Unknown, 5.6% Hispanic or Latino, 19.7% Asian, 6.4% White, 57.4% American Indian and Alaska Native, 1.0%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage6%17%

Differences between merchandiser and visual merchandiser duties and responsibilities

Merchandiser example responsibilities.

  • Consult customers on Scotts products and educate them concerning the advantage and benefits over competitive products.
  • Manage jewelry stock and inventory balances accurately.
  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Google Adwords, SEO, etc.
  • Carry items up and down ladders.
  • Climb and work on ladders frequently.
  • Show more

Visual merchandiser example responsibilities.

  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Provide support to all meeting and VTC rooms.
  • Merchandise mens, ladies, kids, and accessories departments.
  • Operate audio board, PowerPoint, camera, and video switcher.
  • Assist outside vendor merchandisers (NIKE) with execution of planograms.
  • Assist with prop development and production for the 5 NYC flagship stores.
  • Show more

Merchandiser vs visual merchandiser skills

Common merchandiser skills
  • Customer Service, 20%
  • PET, 8%
  • Pallets, 5%
  • Back Room, 5%
  • POS, 5%
  • Sales Floor, 4%
Common visual merchandiser skills
  • Customer Service, 25%
  • Ladders, 17%
  • Sales Floor, 10%
  • Store Management, 6%
  • Drive Sales, 6%
  • Kids, 5%

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