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Midwest Marketing Group company history timeline

1964

In 1964, faculty from business administration disciplines reached the conclusion that their needs for a regional conference could be met best by forming a group separate from the existing Midwest Economic Association although meeting concurrently with it.

1965

The year 1965 marked the first meeting of the two groups.

The Marketing Management Association has a nineteen-year history as a formal organization within the Midwest Business Administration Association, but its total history starts with the formulation of the MBAA in 1965.

1977

Announcements were sent out suggesting that there would be a meeting to discuss the formation of a Midwest Marketing Association on the afternoon of April 1, 1977, at the MBAA program in St Louis.

Adapted from: "A Brief History of the Midwest Marketing Association, 1977-83," by Donald F. Mulvihill.

1979

In 1979, Jim sold his first large project.

1983

SIU-C continued to edit and print the Proceedings through 1983.

1985

At the 1985 meeting, it was decided to move from the publication of the Proceedings to the publication of the Journal of Midwest Marketing.

In 1985, Jim saw another chance to develop and grow their business.

1989

In 1989 the name of this advisory group was changed to "Board of Directors." The group has been expanded to include fifteen members.

1994

At the 1994 spring meeting of the officers and board, it was decided to try to publish the journal on a quarterly basis.

1995

You can count on Midwest Marketing to take care of your Direct Mail campaigns! We've helped thousands since 1995 to ensure that their direct mail campaigns get results.

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Founded
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Headquarters
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