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Morning Brew history
Morning Brew company history timeline
In September of 2016, Alex quit his job at Morgan Stanley to work on the newsletter full-time.
Austin also began working full-time when he graduated from Michigan in May of 2017.
Another way that the company reduces CAC is through their referral program, which they launched in 2017 after discovering the value of ambassador programs.
August 19, 2019. https://medium.com/the-mission/how-morning-brews-referral-program-built-an-audience-of-1-5-million-subscribers-3315482c1aa5.
Morning Brew’s daily newsletter accounted for 95% of overall revenue in early 2019.
February 6, 2020. https://digiday.com/media/morning-brew-grew-13m-revenue-33-employees/.
In October of 2020, Morning Brew was acquired by Insider Inc., the parent company to Business Insider.
October 26, 2020. https://entrepreneurshandbook.co/engagement-beats-scale-inside-morning-brews-approach-to-subscriber-growth-60444bfaa9a3.
November 5, 2020: Sponsored by Whoop.November 4, 2020: Sponsored by Skillshare.November 3, 2020: Sponsored by DiversyFund.November 2, 2020: Sponsored by PolicyGenius.October 31, 2020: Sponsored by Cariuma.
In 2020, Morning Brew spent anywhere in the low- to mid-six figure range on paid marketing, which is among the top two costs for the business.
March 18, 2021. https://www.businessofbusiness.com/videos/austin-rief-how-morning-brew-went-from-college-newsletter-to-75-million/.
April 10, 2021. https://www.theinvestorspodcast.com/episodes/tip344-a-deep-dive-into-morning-brews-75m-valuation-w-alex-lieberman/.
October 22, 2021. https://foundersjournal.morningbrew.com/how-morning-brew-exited-for-8-figures/.
Our Morning Brew Accelerator(this link opens in a new tab) (aka “MB/A”) welcomed its first cohort in 2021, and HR Brew is just around the corner.
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Zippia gives an in-depth look into the details of Morning Brew, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Morning Brew. The employee data is based on information from people who have self-reported their past or current employments at Morning Brew. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Morning Brew. The data presented on this page does not represent the view of Morning Brew and its employees or that of Zippia.
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