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Morris Manufacturing & Sales company history timeline

1962

W. E. Morris founded the company in 1962 as a repair center for local residents and the farming community at large.

1966

October 20, 1966 was the official opening of new manufacturing facility in Minnedosa, costing in excess of $1,000,000.

1970

Then, in 1970 the company added Miller Brewing to its holdings.

1971

March 1971 the first Dealer Sales & Service clinics began.

1972

2, 1972 was the official opening of the Minot, ND facility.

1973

By 1973, it was the second most popular cigarette brand in the United States and accounted for roughly two-thirds of Morris's tobacco business.

1975

January 1975, two Rod Weeders were sold in India.

It was announced the facility was under construction, and anticipated to be in operation early in 1975.

1976

January 1976, manufacturing began in Ortonville, MN.

In 1976, it moved past Reynolds's Winston as the leader with 94 billion cigarettes sold that year, helping Morris to become the United States' and the world's second-largest seller of tobacco.

1982

Started producing Moldboard Plows in 1982.

1987

Indeed, 60 percent of Morris's total profit for 1987 was generated by Marlboro's popularity both at home and abroad.

In 1987, for example, two years after the General Foods purchase, Morris's total revenue had reached $27.7 billion and its operating income $4.1 billion.

1988

1988: Morris continues to diversify its holdings and purchases Kraft Inc. for $12.9 billion.

1990

Morris also expanded its holdings overseas, buying Jacobs Suchard, a Swiss maker of coffee and chocolate for $4.1 billion in 1990; four years later it purchased confectionery companies in Russia and the Ukraine, as well as making inroads into the Chinese market through several joint ventures.

1990: Jacobs Suchard, a Swiss maker of coffee and chocolate, is acquired.

1991

Retaining its spot as the second-largest competitor in its field, Miller managed to successfully hold its market share in the face of a changing beer market and a 100 percent increase in the beer tax levied by the United States government in 1991.

1993

In 1993, it cut the price of its Marlboro brand in an effort to gain an increased share of a sluggish market.

1995

With $27 billion in sales by 1995, and more than 2,800 different product offerings, Kraft ranked as the world's second-largest food company.

1996

In 1996, amid reports of Morris's third-quarter combined tobacco earnings of $2.23 billion and the announcement of a 20 percent increase in its annual stock dividend rate, came the announcement that the FDA planned to regulate the tobacco industry and restrict tobacco-related advertising.

Within this conglomeration was Post which, as the third-ranking United States producer of breakfast cereal, instigated a cereal price war in mid-1996.

Despite heavily marketing its "lite" beers to the Baby Boomer market, Miller's 3rd quarter 1996 income fell 1.7 percent and the company responded by cutting operating costs.

1998

New marketing efforts included revised Marlboro and Virginia Slims merchandise catalogs and a sweepstakes for trips on the "Marlboro Unlimited," a luxury train scheduled to tour Marlboro country in 1998.

1998: The tobacco industry forms a settlement with 46 states and agrees to pay out nearly $206 billion over the next 25 years to cover tobacco-related claims and lawsuits; it also agrees to advertising and marketing restrictions related to tobacco.

1999

In 1999, one out of every six cigarettes sold around the globe was a Morris brand.

The United Press International commented on the strategy in 1999, stating that the moves were "seen as part of the entire tobacco industry's attempts to lessen their legal liabilities.

2000

Morris secured its number two position in the global food industry in 2000 with the purchase of Nabisco Holdings Corp.

The firm's legal battles seemed to be slowing as well as fewer individual cases were tried during 2000 than in the previous year.

2000: The company acquires Nabisco Holdings Corp. for $19.2 billion.

2001

In fact, when the Bush administration took office in 2001, many analysts felt that the litigation and frequent tax increases would lessen under Republican leadership.

2010

April 1, 2010, Morris introduces Morris 360 Service.

2013

September 2013, the RAZR wins Henty Machine of the Year award at a competition in Australia.

2014

August 2014, an 8000sq foot expansion announced for the Minnedosa, MB plant.

2017

September 1, 2017, a new ownership acquisition of Morris, whose management is led by former President, Ben Voss.

2018

January 2018, ShieldCore ground engagement tools introduced.

May 2018 Kevin Adair appointed as Chief Operating Officer.

June 2018 Quantum Air Drill was launched.

2019

March 2019, Mike Dahlseide appointed as Vice President of Sales.

April 2019, Morris creates RedLine Support, a dedicated dealer support service.

September 2019, the Bale Titan RXR was introduced.

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Founded
1962
Company founded
Headquarters
Brazil, IN
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Morris Manufacturing & Sales competitors

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Revere Plastics Systems2005$880.0M65034
Sapona Manufacturing Co-$70.0M30-
Tessy Plastics1973$334.6M999-
Beaver Manufacturing1971$55.1M20-
MKM Machine Tool Co1953$14.0M100-
Stone Plastics1999$13.0M1003
Mold-Rite Plastics1976$57.0M4814
Falcon Plastics1975$39.0M5013
Bemis Manufacturing1901$740.0M2,000-
Century Mold1978$180.0M6505

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Morris Manufacturing & Sales may also be known as or be related to Morris Manufacturing, Morris Manufacturing & Sales and Morris Manufacturing and Sales Corporation.