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Multimedia producer vs freelance producer

The differences between multimedia producers and freelance producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a multimedia producer and a freelance producer. Additionally, a freelance producer has an average salary of $62,218, which is higher than the $53,207 average annual salary of a multimedia producer.

The top three skills for a multimedia producer include video segments, video production and multimedia content. The most important skills for a freelance producer are music videos, news stories, and video content.

Multimedia producer vs freelance producer overview

Multimedia ProducerFreelance Producer
Yearly salary$53,207$62,218
Hourly rate$25.58$29.91
Growth rate8%8%
Number of jobs9,6829,703
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Average age4040
Years of experience1212

What does a multimedia producer do?

A multimedia producer spearheads and oversees the production of digital content, ensuring to convey the brand's message and purpose. Typically in charge of making decisions, their responsibilities include developing storylines and concepts, setting goals and objectives, managing budgets and schedules, coordinating designers and artists, supervising the performance of all team members, and assisting staff as needed. Furthermore, a multimedia producer must monitor the progress of the projects and inspect the quality of production, all while adhering to the client or the company's vision and mission.

What does a freelance producer do?

The responsibilities of a freelance producer are so broad that they can be tricky to define. Broadly, a freelance producer is responsible for finding, launching, and completing a project. They primarily handle logistics pertaining to the creation of various pieces of content. This content may include television shows, advertisements, or audio/video presentations. They also manage finances, keep the production within the allocated budget, and hire all key staff, crew members, and post-production teams. They may also have to scout for shoot locations.

Multimedia producer vs freelance producer salary

Multimedia producers and freelance producers have different pay scales, as shown below.

Multimedia ProducerFreelance Producer
Average salary$53,207$62,218
Salary rangeBetween $39,000 And $71,000Between $33,000 And $113,000
Highest paying CitySouth San Francisco, CA-
Highest paying stateCalifornia-
Best paying companyAARP-
Best paying industryNon Profits-

Differences between multimedia producer and freelance producer education

There are a few differences between a multimedia producer and a freelance producer in terms of educational background:

Multimedia ProducerFreelance Producer
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Most common majorCommunicationPhotography
Most common collegeHarvard UniversityHarvard University

Multimedia producer vs freelance producer demographics

Here are the differences between multimedia producers' and freelance producers' demographics:

Multimedia ProducerFreelance Producer
Average age4040
Gender ratioMale, 71.6% Female, 28.4%Male, 58.7% Female, 41.3%
Race ratioBlack or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.9% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between multimedia producer and freelance producer duties and responsibilities

Multimedia producer example responsibilities.

  • Lead the ECA video platform expansion into Facebook, base on current media trends.
  • Use ASP.NET and XML to automate common workflow tasks due to extremely high volume of designs to be create.
  • Maintain company social media presence on YouTube and coordinate with Facebook.
  • Implement graphics and animation standards for segments.
  • Edit interview segments with players for use in blogs and YouTube.
  • Create text for online usage to accompany online multimedia using SEO standards.
  • Show more

Freelance producer example responsibilities.

  • Drive engagement by managing the brand's YouTube channel, as well as all other social media outlets.
  • Manage production shoots for image campaigns and monthly communications meetings for CNN newsroom and internal in-house creative services department.
  • Manage creative release process working closely with site merchandising, content engineering, release engineering, QA, buyers and marketing.
  • Manage the QA process including test/debug cycles and platform compliance/compatibility testing.
  • Produce for Chubb s website, YouTube, Facebook and on DVD.
  • Help maintain social media presence on Facebook and Instagram.
  • Show more

Multimedia producer vs freelance producer skills

Common multimedia producer skills
  • Video Segments, 10%
  • Video Production, 8%
  • Multimedia Content, 5%
  • Motion Graphics, 5%
  • Photography, 5%
  • Adobe Creative Suite, 4%
Common freelance producer skills
  • Music Videos, 20%
  • News Stories, 6%
  • Video Content, 5%
  • Video Production, 4%
  • Live Events, 4%
  • Photography, 4%

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