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The vision for NCC Media was born by a couple, Linda and Bob Williams, in Boston in 1981.
Following its launch in 1981, MTV focused its programming on music.
The music video cable network debuted in 1981, essentially re-creating the album-oriented rock (AOR) radio format for television.
In 1983, HBO's The Terry Fox Story was the first made-for-cable film, while Showtime ran original episodes of The Paper Chase, a critically acclaimed drama that had been dropped by the broadcast networks.
MTV not only made music videos popular (and some say legitimized music video as an art form), it quickly spawned imitators, with more than three hundred music video programs on broadcast and cable networks competing for its audience in 1983.
The 1984 Cable Act established a more favorable regulatory framework for the industry, stimulating investment in cable plant and programming on an unprecedented level.
Deregulation provided by the 1984 Act had a strong positive effect on the rapid growth of cable services.
Fowler achieved many of his goals with the passage of the Cable Communications Policy Act of 1984.
The booming industry attracted big-business investors, and the cable television landscape became dominated by multiple system operators (MSOs). By 1988, the five largest MSOs serviced more than 40 percent of cable subscribers in the nation.
Baldwin, Thomas F., and McVoy, D. Stevens. (1988). Cable Communication, 2nd edition.
TCI's reach eventually extended to forty-eight United States states, and in 1989 its cash flow was greater than the three broadcast networks combined.
In 1990, however, Primestar became the first company to offer commercial satellite TV service direct to customers' homes.
Since its founding in 1991, NCC has been involved in facilitating the growth of the Japan Studies field in North America, and now many of the librarians and scholars who helped to train and mentor the current generation are retiring or have already retired.
By 1992 about 60 percent of American households subscribed to cable television service, yet the industry's unregulated growth had created widespread negative feelings.
A major change in satellite technology occurred in 1993, when Hughes Electronics launched the first direct broadcast satellite (DBS). In DBS systems, the service provider receives programs from broadcast and cable TV networks at a technologically advanced broadcast center.
In 1995 the number of cable TV subscribers declined for the first time.
Six of the ten largest MSOs launched cable modem services in limited areas in 1996.
David, and Startt, James D. (1996). The Media in America: A History, 3rd edition.
Cable telephony service was also launched in limited communities in 1997.
By the spring of 1998, the number of national cable video networks had grown to 171.
Enactment of the Telecommunications Act of 1996 once again dramatically altered the regulatory and public policy landscape for telecommunications services, spurring new competition and greater choice for consumers. It also spurred major new investment, with America’s then-largest telecommunications colossus, AT&T, entering the business in 1998, though exiting four years later (see below). Almost simultaneously, Paul Allen, a founder of Microsoft, began acquiring his own stable of cable properties.
NCC Group started life in June 1999, when the National Computing Centre sold its commercial divisions to its existing management team.
Satellite TV services grew rapidly, especially after the 1999 law removed the restrictions against carrying broadcast network channels.
Around 2000, cable providers began to face intense competition from satellite television systems.
In 2000, the cable landscape featured more than eleven thousand cable systems across the country serving more than seventy-three million homes.
By the time of the terrorist attacks on the United States of September 11, 2001, surveys showed that 45 percent of viewers went to cable news first for the latest information, while 22 percent turned to the three main broadcast networks and 20 percent to local newscasts.
In 2001, partly in response to those demands, AT&T agreed to fold its cable systems with those of Comcast Corp., creating the largest ever cable operator with more than 22 million customers.
More than 2 million customers were using cable for their phone connections by mid 2002.
There has been talk of an oral history project at NCC since at least 2002, but this has not been feasible for reasons that include funding for travel and compensation for time.
Talks to resolve issues related to “two-way” digital television sets began in 2003 and continue.
On 12 July 2004 the company was admitted to trading on AIM. The flotation raised £38.1 million before expenses through a placing of 22.4 million ordinary shares and the Company’s market capitalisation was £55.4m.
Results at the end of the Third Quarter of 2005 provide ample evidence of the growth potential of cable’s new position as a broadband provider.
At the start of 2006, cable companies counted a total of about 5 million telephone customers, representing VoIP customers and customers for traditional circuit switched telephone service.
It would be a further three years before the company made a move to the London Stock Exchange – on 13 July 2007.
iSEC Partners (October 2009) – the leading US-based security testing services provider
Along the way, NCA acquired a Detroit-based cable sales organization, Cable Media Corporation (CMC), which was owned at the time by Katz Television, to eventually form what became known as NCC Media in 2009.
As of 2013, NCC represents companies that account for approximately 95 percent of broiler chicken production in the United States.
"Cable Television, History of ." Encyclopedia of Communication and Information. . Retrieved April 15, 2021 from Encyclopedia.com: https://www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/cable-television-history
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Cox Media Group Ohio | 1898 | $250.0M | 1,000 | - |
| clypd | 2012 | $1.0M | 39 | - |
| TeleRep | 1968 | $180.0M | 600 | - |
| JCDecaux | 1964 | $3.9B | 13,030 | 10 |
| Petry Television | - | $3.3M | 48 | - |
| Akron Beacon Journal | 1839 | $31.6M | 243 | - |
| Katz Media Group | 1888 | $330.0M | 1,300 | 15 |
| Cemusa | - | $25.0M | 117 | - |
| Modern Marketing Concepts, Inc. | 1986 | $49.4M | 200 | - |
| National CineMedia | 2005 | $240.8M | 346 | 4 |
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