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National Raisin Company history
National Raisin Company company history timeline
1972-78: Hard Years for Raisin Growers
In 1975 the Agricultural Labor Relations Act was signed by California Governor Edmund Brown, but it failed to fully rein in problems that included boycotts of Sun-Maid raisins by Cesar Chavez's United Farm Workers of America.
1980 A licensing unit is formed to sell the Sun-Maid brand to bakeries and other firms.
In 1983, the year that original Sun-Maid Lorraine Collett Peterson died at age 90, the California raisin market was hit hard by surpluses brought on by overproduction and other grapes being converted to raisins due to falling wine sales.
In 1998 Sun-Diamond was dissolved, with Sun-Maid once again taking over the work of processing and promoting raisins.
1999: Expansion of Fruit Offerings
Sales for 1999 hit $221.7 million, with licensed products adding another $100 million.
Raisin growers were once again facing hard times brought on by oversupply, and in 2002 the Sun-Maid board of directors voted to support a proposal banning replanting of vineyards that had been pulled out for three years.
Raisin growers had a good year in 2005, with Sun-Maid reporting record net sales of $253 million for a crop of about 200 million pounds.
2006 New digitally animated commercials featuring the "Sun-Maid Girl" debut.
© 2021 Sun-Maid Growers of California.
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National Raisin Company competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Lifoam Industries | - | - | - | 19 |
| Highliner Food Svc | 1957 | $827.5M | 1,223 | 19 |
| QPSI | - | $26.0M | 750 | - |
| iForce | - | $12.0M | 300 | - |
| Birmingham Fastener | 1980 | $107.1M | 200 | - |
| Sunshine Mills | 1960 | $420.0M | 1,000 | 6 |
| Western Building Products | 1946 | $41.0M | 70 | 17 |
| Stella-Jones | 1992 | $1.9B | 2,190 | 64 |
| Amware Fulfillment | 1989 | $21.4M | 330 | - |
| Pratt Industries | 1948 | $3.5B | 7,500 | 336 |
National Raisin Company history FAQs
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