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NewBevCo, Inc company history timeline

1907

The acquisition of Faygo, which first appeared in 1907, and Shasta also gave National Beverage 12 bottling plants scattered throughout the United States, each located near major markets.

1985

Through a partnership controlled by Caporella, National Beverage Corp. was formed in 1985.

1986

He performed another securities trick, selling another 5.2 million new Burnup & Sims shares to National Beverage in June 1986, which further diluted Posner’s stake to 23 percent.

1991

The long-awaited deal occurred in September 1991, but its completion only added fuel to yet another nagging issue.

To make the situation more distasteful to some, Caporella received 1 percent of National Beverage’s revenues to run the company, a salary that amounted to $3 million following the 1991 public offering.

1998

By 1998, sales had surpassed $400 million, far below the $1 billion goal Caporella had been aiming for during the previous decade.

2003

Brand Growth Boosts Earnings,” Business Wire, July 22, 2003.

Shasta Shortz, a new soda aimed at kids, was introduced in 2003.

2004

“Shasta … A Many ‘Splenda’ Thing!” Business Wire, July 28, 2004.

2022

"National Beverage Corporation ." International Directory of Company Histories. . Retrieved June 21, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/national-beverage-corporation

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