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The acquisition of Faygo, which first appeared in 1907, and Shasta also gave National Beverage 12 bottling plants scattered throughout the United States, each located near major markets.
Through a partnership controlled by Caporella, National Beverage Corp. was formed in 1985.
He performed another securities trick, selling another 5.2 million new Burnup & Sims shares to National Beverage in June 1986, which further diluted Posner’s stake to 23 percent.
The long-awaited deal occurred in September 1991, but its completion only added fuel to yet another nagging issue.
To make the situation more distasteful to some, Caporella received 1 percent of National Beverage’s revenues to run the company, a salary that amounted to $3 million following the 1991 public offering.
By 1998, sales had surpassed $400 million, far below the $1 billion goal Caporella had been aiming for during the previous decade.
Brand Growth Boosts Earnings,” Business Wire, July 22, 2003.
Shasta Shortz, a new soda aimed at kids, was introduced in 2003.
“Shasta … A Many ‘Splenda’ Thing!” Business Wire, July 28, 2004.
"National Beverage Corporation ." International Directory of Company Histories. . Retrieved June 21, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/national-beverage-corporation
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