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OATS Transit company history timeline

1972

A second toy company, Louis Marx Toys, was purchased in 1972.

1975

Stuart had successfully lessened the company's dependence on grocery products, but profits also dropped, to a low of $31 million in 1975.

1979

By 1979 Quaker had a return on invested capital of 12.3 percent--higher than the industry average, but well below competitor Kellogg's 19.4 percent.

1979: William D. Smithburg is named CEO; overall sales reach $2 billion.

1981

Borland Software Borland was founded in Scotts Valley, California in August 1981.

1983

Quaker confirmed its new path with its 1983 acquisition of Stokely-Van Camp, the maker of Gatorade sports drink and Van Camp pork and beans.

1986

Anderson Clayton & Company, purchased in late 1986, gave Quaker a 15 percent share of the pet-food market with its Gaines brand, effectively challenging Ralston Purina's lead in that market.

1987

Products with leading market shares made up 75 percent of 1987 sales and over half came from brands that Quaker had not owned six years earlier.

1989

In response, the company announced in April 1989 that it would repurchase seven million of its nearly 80 million outstanding shares, and that July, Smithburg reassigned some managerial duties.

In 1909, the company used new machines to produce its “Puffed Rice” and “Puffed Wheat” ready-to-eat cereals, which proved popular. Its “Gatorade” sports drink brand became an immensely popular and profitable product and helped push Quaker's global workforce up to 32,000 by 1989.

1991

Quaker's international sales continued to be a significant percentage of the company's total, and in 1991, the company restructured both its European and Latin American operations to focus marketing on a continental, as opposed to a country-by-country, basis.

1993

1993: Company acquires the Near East rice and pasta product brand.

1996

However, according to Supermarket Business magazine, this move had no impact on sales for the 52-week period ended September 8, 1996.

During the same period, the company reported a loss of $931 million, as opposed to a profit of $248 million in 1996.

As of 1996, Quaker's European business consisted of hot and cold cereals and Gatorade, and both areas had relatively low market shares according to one market analyst's report.

1998

———. "quaker puts $15m into indulgence-oriented rice cakes." brandweek, 2 march 1998.

These and other moves led to $65 million in savings during 1998.

Some applauded the restructuring Morrison began in early 1998.

Officers: Robert Morrison, Chmn. & CEO, 1998 salary $950,000, bonus $1,000,000; Robert S. Thomason, Sr.

New products for 1998 included Fruit & Oatmeal Cereal Bars in strawberry, blueberry, and apple cinnamon; Peanut Butter Crunch Cap'n Crunch Bars; and two new rice cake flavors, Caramel Chocolate Chip and Peanut Butter.

1999

The sale of the troubled Adria pasta brand followed in 1999.

2001

The company changed its name to Quaker Foods and Beverages after being acquired by PepsiCo, Inc., in 2001.

2022

"The Quaker Oats Co. ." Company Profiles for Students. . Retrieved June 22, 2022 from Encyclopedia.com: https://www.encyclopedia.com/economics/economics-magazines/quaker-oats-co

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Founded
1971
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Headquarters
Columbia, MO
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OATS Transit may also be known as or be related to OATS, OATS INC, OATS Incorporated, OATS Transit, OATS, Inc. and OATS, Incorporated.