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Having anticipated and adapted to changes in the marketplace, Peabody Coal thrived, gaining a listing on the Midwest Stock Exchange in 1929 and becoming known as a coal producer rather than retailer.
Kelce was also named president of the new company that resulted when Sinclair and Peabody merged in 1955.
In 1976, after eight years of litigation, the FTC ordered Kennecott to divest itself of Peabody Coal Company.
Nevertheless, this strike and another in 1981 that lasted for 75 days proved costly to Peabody, and the company strove to improve its relations with its employees.
Growth in Peabody's operations continued, and, in 1984, the company acquired the West Virginia coal mines of Armco Inc. for $257 million, resulting in new contracts with northeastern utility companies.
In 1991, G. S. (Sam) Shiflett became the company's 13th president.
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