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He first applied the approach to a bathrobe business, Confecciones Goa, which he founded in 1963.
Ortega then sold his items to local shops; he used the profits to start his first factory in 1963 at the age of 27.
Ortega founded the first Zara ready-to-wear clothing store in A Coruña in 1975, and it became not only an internationally famous chain but also the flagship of holding company Inditex, which he founded 10 years later.
Ortega's business ventures eventually led to the formation of Inditex, the holding company he created in 1985 to represent his well-known Zara clothing chain along with other smaller chains.
The company's first annual report, which would be produced in 1999, outlined Ortega's goal, stating, "Zara's aim was to democratize fashion.
When the company issued its first annual report in 1999, a new photograph finally appeared.
Wilkinson, Isambard, "Amancio Ortega Has Just Become Spain's Richest Man," Sunday Telegraph (London), May 27, 2001.
He remained the majority owner of the holding company, which in 2008 included the brands Stradivarius, Pull and Bear, Uterqüe, Massimo Dutti, and Oysho, in addition to Zara.
In 2008 Inditex emerged as the world’s largest fashion retailer, controlling some 4,000 stores in 70 countries.
In 2011 he stepped down as chairman of Inditex, though he remained involved with the company and retained his majority stake.
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Ortega Industries may also be known as or be related to Ortega Industries and Ortega Interiors.