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A Brief History of The Village of Pinehurst After searching for an area in the mid-south to develop a resort that provided fresh air and a healthy environment, Boston philanthropist James Walker Tufts made what some called a foolish purchase in 1895.
Tufts investigated the sport, found someone who could assist him with construction and, at the edge of his village, built nine holes of golf in 1897.
The second nine holes opened in 1899.
In 1901, the Carolina (Pinehurst) Hotel opened with recreation and lavish accommodations as the premier features.
The legendary sharpshooter, Annie Oakley, came to Pinehurst in 1916 with her husband, Frank Butler.
In 1984 Pinehurst was purchased by Club Corporation of America, headquartered in Dallas, Texas.
“We’re not just holding the steering wheel and trying to keep Pinehurst on the same path,” said Pashley, whose first true golf trip was a getaway to Pinehurst with his brother as a high school graduation gift back in 1987. “We’re definitely always looking at ways to change direction.
Jones and Pashley first started working together in the mid-1990’s, when Jones was Pinehurst’s championship director and Pashley oversaw the resort’s corporate partner program as director of sales.
He then spent 14 years in Pinehurst’s marketing department before taking over as president in 2014.
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