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Results Driven Executive with over 20 years of broad financial and operational experience with extensive consumer goods background. As Celsius Holdings CEO, John has demonstrated a proven track record of delivering strong business results and shareholder value. He has scaled the organization, implemented new processes and systems, expanded operations in North America, Europe and Asia, and completed multiple rounds of financing, while improving the companies reporting status to Nasdaq. John’s experience spans over 20 years and his corporate financial management, strong back ground in operations, and his ability to look beyond the numbers while driving results and value has been key to his success. Financial and General Management Strengths: • Extensive experience in corporate strategy• Restructuring, Turnarounds and Acquisitions• Go-to-Market plans that drive growth• SEC, NASDAQ, OTC Reporting & Compliance• Public Market Financing• Accounting, Treasury and Controllership• Risk Mitigation & Regulatory Compliance• Employee, Benefits and HR Lifecycle• Inspires & Develops High Performing Talent• Consumer Packaged Goods and Life Science

Sally Grimes is the Chief Executive Officer at Clif Bar & Company. Sally was previously chief innovation officer for The Hillshire Brands Company and also served as president of the Hillshire Brands Gourmet Food Group (GFG). Sally joined The Hillshire Brands Company in 2012 and was responsible for the company's innovation process, including identifying strategies, business opportunities and new technologies, as well as developing new capabilities with partners, new business models, and new industry structures to serve those opportunities. In addition, Sally oversaw the GFG, where she was responsible for gourmet artisanal brands, including Aidells®, Gallo Salame®, and Golden Island® jerky. Previously, Sally served as global vice president of marketing at Newell Rubbermaid, Inc., and spent ten years at Kraft Foods, Inc., in a variety of brand management positions, rising from associate brand manager to senior category business director. She began her career in banking. Sally received her Master of Business Administration from the University of Chicago. She was recognized by Fast Company as one of The ''100 Most Creative People in business 2012'' and by Ad Age as one of the ''24 Women to Watch in 2013.''