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The average salary for a Product Line Marketing Manager in the United States is approximately $127,563 annually, translating to around $61 per hour. Salaries can vary significantly based on factors such as location, industry, and years of experience. For instance, professionals in high-demand markets often command higher salaries due to increased competition.
In terms of experience, entry-level managers typically start at a lower salary but can expect substantial growth as they gain expertise. Salaries can increase with tenure and specialized skills, making continuous professional development essential.
Geographically, states like California, New York, and Texas are known for offering higher wages due to their robust job markets. Cities such as San Francisco and New York City consistently rank among the top locations for lucrative product line marketing positions.
For those seeking to enhance their career prospects, pursuing additional certifications or advanced degrees can lead to even higher earning potential. Explore various opportunities and tailor your career path to maximize your salary as a Product Line Marketing Manager.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level product line marketing manager | $94,700 | $45.53 |
| Mid-level product line marketing manager | $101,000 | $48.63 |
| Senior-level product line marketing manager | $230,000 | $110.62 |
The highest-paying states for product line marketing managers are Washington, Oregon, and Rhode Island. The lowest average product line marketing manager salary states are Kentucky, Louisiana, and South Dakota.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $156,131 | $75.06 |
| 2 | Rhode Island | $140,420 | $67.51 |
| 3 | Illinois | $139,825 | $67.22 |
| 4 | Oregon | $142,901 | $68.70 |
| 5 | Maine | $130,239 | $62.61 |
| 6 | Pennsylvania | $125,982 | $60.57 |
| 7 | Connecticut | $133,008 | $63.95 |
| 8 | California | $135,329 | $65.06 |
| 9 | New York | $134,557 | $64.69 |
| 10 | New Jersey | $129,439 | $62.23 |
| 11 | Arizona | $119,589 | $57.49 |
| 12 | Idaho | $125,913 | $60.54 |
| 13 | Nevada | $119,019 | $57.22 |
| 14 | New Mexico | $124,133 | $59.68 |
| 15 | Minnesota | $120,560 | $57.96 |
| 16 | Alaska | $126,987 | $61.05 |
| 17 | Indiana | $121,921 | $58.62 |
| 18 | District of Columbia | $139,715 | $67.17 |
| 19 | West Virginia | $120,555 | $57.96 |
| 20 | Wisconsin | $116,387 | $55.96 |
| 21 | Michigan | $119,265 | $57.34 |
| 22 | Utah | $114,326 | $54.96 |
| 23 | Delaware | $128,332 | $61.70 |
| 24 | North Carolina | $114,535 | $55.06 |
| 25 | Massachusetts | $123,337 | $59.30 |
| 26 | Texas | $114,044 | $54.83 |
| 27 | North Dakota | $114,857 | $55.22 |
| 28 | Missouri | $118,348 | $56.90 |
| 29 | Ohio | $113,335 | $54.49 |
| 30 | Virginia | $117,517 | $56.50 |
| 31 | New Hampshire | $112,727 | $54.20 |
| 32 | Vermont | $110,837 | $53.29 |
| 33 | Georgia | $114,300 | $54.95 |
| 34 | Iowa | $114,202 | $54.90 |
| 35 | Maryland | $118,536 | $56.99 |
| 36 | Wyoming | $108,133 | $51.99 |
| 37 | Oklahoma | $113,517 | $54.58 |
| 38 | Nebraska | $111,793 | $53.75 |
| 39 | Tennessee | $107,562 | $51.71 |
| 40 | Colorado | $112,188 | $53.94 |
| 41 | Mississippi | $111,170 | $53.45 |
| 42 | Montana | $106,659 | $51.28 |
| 43 | Arkansas | $106,466 | $51.19 |
| 44 | Alabama | $109,751 | $52.76 |
| 45 | South Carolina | $109,993 | $52.88 |
| 46 | Florida | $96,981 | $46.63 |
| 47 | South Dakota | $104,772 | $50.37 |
| 48 | Kentucky | $105,321 | $50.64 |
| 49 | Louisiana | $105,107 | $50.53 |
| 50 | Kansas | $103,608 | $49.81 |
| 51 | Hawaii | $87,882 | $42.25 |
The highest-paying cities for product line marketing managers are Seattle, WA, Bothell, WA, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $157,396 | $75.67 |
| 2 | Bothell, WA | $157,307 | $75.63 |
| 3 | San Francisco, CA | $143,267 | $68.88 |
| 4 | Palo Alto, CA | $142,813 | $68.66 |
| 5 | San Jose, CA | $142,463 | $68.49 |
| 6 | Portland, OR | $142,360 | $68.44 |
| 7 | Chicago, IL | $140,277 | $67.44 |
| 8 | Washington, DC | $139,666 | $67.15 |
| 9 | Westbury, NY | $134,777 | $64.80 |
| 10 | New York, NY | $134,600 | $64.71 |
| 11 | Los Angeles, CA | $133,154 | $64.02 |
| 12 | Bridgeport, CT | $132,804 | $63.85 |
| 13 | Ontario, CA | $132,359 | $63.63 |
| 14 | Newark, NJ | $129,607 | $62.31 |
| 15 | Philadelphia, PA | $126,250 | $60.70 |
| 16 | Boston, MA | $123,504 | $59.38 |
| 17 | Indianapolis, IN | $121,637 | $58.48 |
| 18 | Phoenix, AZ | $120,026 | $57.70 |
| 19 | Detroit, MI | $119,505 | $57.45 |
| 20 | Baltimore, MD | $118,783 | $57.11 |
A product line marketing manager's salary ranges from $94,000 a year at the 10th percentile to $171,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $171,000 | $14,250 | $82 |
| 75th Percentile | $149,000 | $12,417 | $72 |
| Average | $127,563 | $10,630 | $61 |
| 25th Percentile | $109,000 | $9,083 | $52 |
| 10th Percentile | $94,000 | $7,833 | $45 |
The highest paying types of product line marketing managers are director, product marketing, senior product manager, and senior product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Product Manager/Sales | $108,492 | $9,041 | $52.16 | 181,400 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
Top companies hiring product line marketing managers now:
Product line marketing manager salaries at VMware and VIAVI Solutions are the highest-paying according to our most recent salary estimates. In addition, the average product line marketing manager salary at companies like *n/a* and Microchip Technology are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | VMware | $165,949 | $79.78 |
| 2 | VIAVI Solutions | $135,843 | $65.31 |
| 3 | *n/a* | $108,014 | $51.93 |
| 4 | Microchip Technology | $75,579 | $36.34 |
The average product line marketing manager salary has risen by $23,472 over the last ten years. In 2014, the average product line marketing manager earned $104,091 annually, but today, they earn $127,563 a year. That works out to a 8% change in pay for product line marketing managers over the last decade.
Compare product line marketing manager salaries for cities or states with the national average over time.
Compare product line marketing manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $128,000 | $61.33 | +3.7% |
| 2024 | $123,000 | $59.03 | +1.9% |
| 2023 | $120,000 | $57.93 | +1.5% |
| 2022 | $119,000 | $57.04 | +0.8% |
| 2021 | $118,000 | $56.59 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Broadcom | Product Line Marketing | San Jose, CA | 01/26/2025 | $153,000 |
| Vmware LLC | Product Line Manager, Marketing Domain | Atlanta, GA | 01/09/2024 | $188,866 |
| Vmware LLC | Product Line Manager, Marketing Domain | Atlanta, GA | 01/09/2024 | $188,866 |
| Vmware LLC | Product Line Manager, Marketing Domain | Atlanta, GA | 12/18/2023 | $188,866 |
| Vmware LLC | Product Line Manager, Marketing Domain | Atlanta, GA | 12/18/2023 | $188,866 |
| Vmware LLC | Product Line Manager, Marketing Domain | Atlanta, GA | 12/18/2023 | $188,866 |
| Vmware, Inc. | Product Line Marketing Manager | Palo Alto, CA | 08/03/2023 | $227,000 |
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