Promotions director vs advertising account manager

The differences between promotions directors and advertising account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and an advertising account manager. Additionally, a promotions director has an average salary of $90,074, which is higher than the $75,431 average annual salary of an advertising account manager.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for an advertising account manager are lead generation, sales presentations, and account management.

Promotions director vs advertising account manager overview

	Promotions Director	Advertising Account Manager
Yearly salary	$90,074	$75,431
Hourly rate	$43.30	$36.26
Growth rate	10%	10%
Number of jobs	8,812	105,277
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 81%
Average age	39	39
Years of experience	6	6

What does a promotions director do?

Promotions Directors have many skills and requirements, starting with a bachelor's or master's degree in business administration with classes in marketing, economics, business accounting, statistics, math, computer technology, and communications. Averaging at an annual salary of $42K, this career choice requires interaction across multiple departments to create promotional programs and events.

What does an advertising account manager do?

An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.

Promotions director vs advertising account manager salary

Promotions directors and advertising account managers have different pay scales, as shown below.

	Promotions Director	Advertising Account Manager
Average salary	$90,074	$75,431
Salary range	Between $56,000 And $143,000	Between $50,000 And $112,000
Highest paying City	Redwood City, CA	San Francisco, CA
Highest paying state	Nevada	Nevada
Best paying company	Bonneville International	Microsoft
Best paying industry	Media	Internet

Differences between promotions director and advertising account manager education

There are a few differences between a promotions director and an advertising account manager in terms of educational background:

	Promotions Director	Advertising Account Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 81%
Most common major	Communication	Business
Most common college	Northwestern University	Northwestern University

Promotions director vs advertising account manager demographics

Here are the differences between promotions directors' and advertising account managers' demographics:

	Promotions Director	Advertising Account Manager
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 42.5% Female, 57.5%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and advertising account manager duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Advertising account manager example responsibilities.

Manage company website and client Facebook accounts to optimize brand promotion.
Manage copywriting and spot production scheduling
Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
Support client's paid search and SEO efforts with data reporting and analysis.
Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.

Promotions director vs advertising account manager skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common advertising account manager skills

Lead Generation, 10%
Sales Presentations, 9%
Account Management, 8%
PowerPoint, 7%
Campaign Performance, 7%
Digital Marketing, 7%

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Promotions Director
Promotions Director vs Advertising Account Manager

Updated January 8, 2025

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