Promotions director vs advertising agency manager

The differences between promotions directors and advertising agency managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and an advertising agency manager. Additionally, a promotions director has an average salary of $90,074, which is higher than the $76,598 average annual salary of an advertising agency manager.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for an advertising agency manager are account management, ROI, and creative briefs.

Promotions director vs advertising agency manager overview

	Promotions Director	Advertising Agency Manager
Yearly salary	$90,074	$76,598
Hourly rate	$43.30	$36.83
Growth rate	10%	10%
Number of jobs	8,812	6,330
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 83%
Average age	39	39
Years of experience	6	6

Promotions director vs advertising agency manager salary

Promotions directors and advertising agency managers have different pay scales, as shown below.

	Promotions Director	Advertising Agency Manager
Average salary	$90,074	$76,598
Salary range	Between $56,000 And $143,000	Between $49,000 And $117,000
Highest paying City	Redwood City, CA	-
Highest paying state	Nevada	-
Best paying company	Bonneville International	-
Best paying industry	Media	-

Differences between promotions director and advertising agency manager education

There are a few differences between a promotions director and an advertising agency manager in terms of educational background:

	Promotions Director	Advertising Agency Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 83%
Most common major	Communication	Business
Most common college	Northwestern University	Northwestern University

Promotions director vs advertising agency manager demographics

Here are the differences between promotions directors' and advertising agency managers' demographics:

	Promotions Director	Advertising Agency Manager
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 53.0% Female, 47.0%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and advertising agency manager duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Advertising agency manager example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.

Promotions director vs advertising agency manager skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common advertising agency manager skills

Account Management, 52%
ROI, 24%
Creative Briefs, 11%
Client Projects, 7%
Promotional Materials, 6%

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Promotions Director
Promotions Director vs Advertising Agency Manager

Updated January 8, 2025

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