Promotions director vs advertising campaign manager

The differences between promotions directors and advertising campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and an advertising campaign manager. Additionally, a promotions director has an average salary of $90,074, which is higher than the $38,234 average annual salary of an advertising campaign manager.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for an advertising campaign manager are account management, media sales, and campaign performance.

Promotions director vs advertising campaign manager overview

	Promotions Director	Advertising Campaign Manager
Yearly salary	$90,074	$38,234
Hourly rate	$43.30	$18.38
Growth rate	10%	10%
Number of jobs	8,812	6,505
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 85%
Average age	39	39
Years of experience	6	6

Promotions director vs advertising campaign manager salary

Promotions directors and advertising campaign managers have different pay scales, as shown below.

	Promotions Director	Advertising Campaign Manager
Average salary	$90,074	$38,234
Salary range	Between $56,000 And $143,000	Between $20,000 And $70,000
Highest paying City	Redwood City, CA	-
Highest paying state	Nevada	-
Best paying company	Bonneville International	-
Best paying industry	Media	-

Differences between promotions director and advertising campaign manager education

There are a few differences between a promotions director and an advertising campaign manager in terms of educational background:

	Promotions Director	Advertising Campaign Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 85%
Most common major	Communication	Business
Most common college	Northwestern University	Northwestern University

Promotions director vs advertising campaign manager demographics

Here are the differences between promotions directors' and advertising campaign managers' demographics:

	Promotions Director	Advertising Campaign Manager
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 48.2% Female, 51.8%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and advertising campaign manager duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Advertising campaign manager example responsibilities.

Engineer, manage and retain advance digital advertising campaigns across multi-platforms to maximize ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Handle all Microsoft & Facebook campaigns in MENA region & Pakistan.
Perform troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
Make recommendations to internal and external clients regarding ppc and earn media for a more effective online presence and better placement.
Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.

Promotions director vs advertising campaign manager skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common advertising campaign manager skills

Account Management, 42%
Media Sales, 38%
Campaign Performance, 8%
Marketing Campaigns, 2%
ROI, 2%
HTML, 2%

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Promotions Director
Promotions Director vs Advertising Campaign Manager

Updated January 8, 2025

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