Promotions director vs advertising director

The differences between promotions directors and advertising directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and an advertising director. Additionally, an advertising director has an average salary of $116,829, which is higher than the $90,074 average annual salary of a promotions director.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for an advertising director are digital marketing, b2b marketing, and SEO.

Promotions director vs advertising director overview

	Promotions Director	Advertising Director
Yearly salary	$90,074	$116,829
Hourly rate	$43.30	$56.17
Growth rate	10%	10%
Number of jobs	8,812	16,270
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	6	6

Promotions director vs advertising director salary

Promotions directors and advertising directors have different pay scales, as shown below.

	Promotions Director	Advertising Director
Average salary	$90,074	$116,829
Salary range	Between $56,000 And $143,000	Between $71,000 And $191,000
Highest paying City	Redwood City, CA	San Francisco, CA
Highest paying state	Nevada	Nevada
Best paying company	Bonneville International	Netflix
Best paying industry	Media	Media

Differences between promotions director and advertising director education

There are a few differences between a promotions director and an advertising director in terms of educational background:

	Promotions Director	Advertising Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Most common major	Communication	Business
Most common college	Northwestern University	Northwestern University

Promotions director vs advertising director demographics

Here are the differences between promotions directors' and advertising directors' demographics:

	Promotions Director	Advertising Director
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 52.7% Female, 47.3%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and advertising director duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Promotions director vs advertising director skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

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Promotions Director
Promotions Director vs Advertising Director

Updated January 8, 2025

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