Promotions director vs advertising production manager

The differences between promotions directors and advertising production managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and an advertising production manager. Additionally, a promotions director has an average salary of $90,074, which is higher than the $73,172 average annual salary of an advertising production manager.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for an advertising production manager are production schedules, advertising production, and print production.

Promotions director vs advertising production manager overview

	Promotions Director	Advertising Production Manager
Yearly salary	$90,074	$73,172
Hourly rate	$43.30	$35.18
Growth rate	10%	10%
Number of jobs	8,812	56,812
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	6	6

Promotions director vs advertising production manager salary

Promotions directors and advertising production managers have different pay scales, as shown below.

	Promotions Director	Advertising Production Manager
Average salary	$90,074	$73,172
Salary range	Between $56,000 And $143,000	Between $56,000 And $95,000
Highest paying City	Redwood City, CA	-
Highest paying state	Nevada	-
Best paying company	Bonneville International	-
Best paying industry	Media	-

Differences between promotions director and advertising production manager education

There are a few differences between a promotions director and an advertising production manager in terms of educational background:

	Promotions Director	Advertising Production Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Communication	Communication
Most common college	Northwestern University	Northwestern University

Promotions director vs advertising production manager demographics

Here are the differences between promotions directors' and advertising production managers' demographics:

	Promotions Director	Advertising Production Manager
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 43.0% Female, 57.0%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and advertising production manager duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Advertising production manager example responsibilities.

Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Provide technical support/training for all Macintosh and PC computer users.
Acknowledge by the vice president of marketing & sales for exceptional copywriting and design.
Oversee the production department handling all aspects of typesetting, newspaper layout and page set up.
Maintain networking, trouble shooting, backing up of files, and maintenance of the Macintosh computers.
Provide input for and help implement new advertising database system.

Promotions director vs advertising production manager skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common advertising production manager skills

Production Schedules, 14%
Advertising Production, 12%
Print Production, 11%
Production Process, 8%
Database, 6%
Print Vendors, 5%

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Promotions Director
Promotions Director vs Advertising Production Manager

Updated January 8, 2025

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