Promotions director vs advertising & promotion manager

The differences between promotions directors and advertising & promotion managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and an advertising & promotion manager. Additionally, a promotions director has an average salary of $90,074, which is higher than the $80,810 average annual salary of an advertising & promotion manager.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for an advertising & promotion manager are promotional materials, FDA, and press materials.

Promotions director vs advertising & promotion manager overview

	Promotions Director	Advertising & Promotion Manager
Yearly salary	$90,074	$80,810
Hourly rate	$43.30	$38.85
Growth rate	10%	10%
Number of jobs	8,812	15,051
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 81%
Average age	39	39
Years of experience	6	6

Promotions director vs advertising & promotion manager salary

Promotions directors and advertising & promotion managers have different pay scales, as shown below.

	Promotions Director	Advertising & Promotion Manager
Average salary	$90,074	$80,810
Salary range	Between $56,000 And $143,000	Between $52,000 And $123,000
Highest paying City	Redwood City, CA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Bonneville International	Meta
Best paying industry	Media	-

Differences between promotions director and advertising & promotion manager education

There are a few differences between a promotions director and an advertising & promotion manager in terms of educational background:

	Promotions Director	Advertising & Promotion Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 81%
Most common major	Communication	Business
Most common college	Northwestern University	Northwestern University

Promotions director vs advertising & promotion manager demographics

Here are the differences between promotions directors' and advertising & promotion managers' demographics:

	Promotions Director	Advertising & Promotion Manager
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 39.5% Female, 60.5%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and advertising & promotion manager duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Advertising & promotion manager example responsibilities.

Manage copywriting and production for 220 ads yearly across all categories.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Develop new system to measure ROI on marketing dollars.
Coordinate annual product release press kit design, copywriting and distribution.
Supervise various social networking site launches and promotions on both Facebook and MySpace.
Produce POS materials to support sales including flyers, table tents, posters, and others.

Promotions director vs advertising & promotion manager skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common advertising & promotion manager skills

Promotional Materials, 23%
FDA, 22%
Press Materials, 10%
Press Releases, 6%
Program Objectives, 4%
Community Outreach, 3%

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Promotions Director
Promotions Director vs Advertising & Promotion Manager

Updated January 8, 2025

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