Promotions director vs assistant promotions director

The differences between promotions directors and assistant promotions directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and an assistant promotions director. Additionally, a promotions director has an average salary of $90,074, which is higher than the $85,242 average annual salary of an assistant promotions director.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for an assistant promotions director are giveaways, radio station, and press releases.

Promotions director vs assistant promotions director overview

	Promotions Director	Assistant Promotions Director
Yearly salary	$90,074	$85,242
Hourly rate	$43.30	$40.98
Growth rate	10%	10%
Number of jobs	8,812	7,137
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 70%
Average age	39	39
Years of experience	6	6

Promotions director vs assistant promotions director salary

Promotions directors and assistant promotions directors have different pay scales, as shown below.

	Promotions Director	Assistant Promotions Director
Average salary	$90,074	$85,242
Salary range	Between $56,000 And $143,000	Between $50,000 And $142,000
Highest paying City	Redwood City, CA	-
Highest paying state	Nevada	-
Best paying company	Bonneville International	-
Best paying industry	Media	-

Differences between promotions director and assistant promotions director education

There are a few differences between a promotions director and an assistant promotions director in terms of educational background:

	Promotions Director	Assistant Promotions Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 70%
Most common major	Communication	Communication
Most common college	Northwestern University	Northwestern University

Promotions director vs assistant promotions director demographics

Here are the differences between promotions directors' and assistant promotions directors' demographics:

	Promotions Director	Assistant Promotions Director
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 47.5% Female, 52.5%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.5% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.5% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and assistant promotions director duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Assistant promotions director example responsibilities.

Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Pass out flyers and control Facebook page.
Help communicate with contacts from various concert venues in order to obtain giveaways for the on-air staff.
Conduct station giveaways and prepare media proposals.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Develop PowerPoint presentations for sales and key account meetings.

Promotions director vs assistant promotions director skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common assistant promotions director skills

Giveaways, 14%
Radio Station, 9%
Press Releases, 7%
Promotional Materials, 7%
Promotional Events, 6%
Facebook, 5%

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Executive Management Industry
Promotions Director
Promotions Director vs Assistant Promotions Director

Updated January 8, 2025

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