Promotions director vs marketing & advertising manager

The differences between promotions directors and marketing & advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and a marketing & advertising manager. Additionally, a promotions director has an average salary of $90,074, which is higher than the $89,519 average annual salary of a marketing & advertising manager.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for a marketing & advertising manager are digital marketing, channel marketing, and marketing campaigns.

Promotions director vs marketing & advertising manager overview

	Promotions Director	Marketing & Advertising Manager
Yearly salary	$90,074	$89,519
Hourly rate	$43.30	$43.04
Growth rate	10%	10%
Number of jobs	8,812	85,446
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	6	6

What does a promotions director do?

Promotions Directors have many skills and requirements, starting with a bachelor's or master's degree in business administration with classes in marketing, economics, business accounting, statistics, math, computer technology, and communications. Averaging at an annual salary of $42K, this career choice requires interaction across multiple departments to create promotional programs and events.

What does a marketing & advertising manager do?

A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.

Promotions director vs marketing & advertising manager salary

Promotions directors and marketing & advertising managers have different pay scales, as shown below.

	Promotions Director	Marketing & Advertising Manager
Average salary	$90,074	$89,519
Salary range	Between $56,000 And $143,000	Between $60,000 And $131,000
Highest paying City	Redwood City, CA	Menlo Park, CA
Highest paying state	Nevada	California
Best paying company	Bonneville International	Meta
Best paying industry	Media	Real Estate

Differences between promotions director and marketing & advertising manager education

There are a few differences between a promotions director and a marketing & advertising manager in terms of educational background:

	Promotions Director	Marketing & Advertising Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 74%
Most common major	Communication	Business
Most common college	Northwestern University	Northwestern University

Promotions director vs marketing & advertising manager demographics

Here are the differences between promotions directors' and marketing & advertising managers' demographics:

	Promotions Director	Marketing & Advertising Manager
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 45.3% Female, 54.7%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and marketing & advertising manager duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Marketing & advertising manager example responsibilities.

Manage day-to-day relationships with outside partners and agencies adhering to strict marketing budget for maximum effectiveness and ROI.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Major accomplishments include spear-heading European and Canadian online display, SEO, and SEM strategic programs.
Gather Facebook statistics from gym s profile.
Used Facebook as a form of social media to connect to current customers as well as attract a new clientele basis.
Implement project management software for accurate tracking of projects, procedures and files and potential capabilities for future work and ROI.

Promotions director vs marketing & advertising manager skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common marketing & advertising manager skills

Digital Marketing, 25%
Channel Marketing, 8%
Marketing Campaigns, 8%
CRM, 5%
Marketing Analytics, 5%
Market Research, 4%

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Promotions Director
Promotions Director vs Marketing & Advertising Manager

Updated January 8, 2025

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