Promotions director vs marketing director

The differences between promotions directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a promotions director, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $90,074 average annual salary of a promotions director.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Promotions director vs marketing director overview

	Promotions Director	Marketing Director
Yearly salary	$90,074	$114,906
Hourly rate	$43.30	$55.24
Growth rate	10%	10%
Number of jobs	8,812	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	6	10

What does a promotions director do?

Promotions Directors have many skills and requirements, starting with a bachelor's or master's degree in business administration with classes in marketing, economics, business accounting, statistics, math, computer technology, and communications. Averaging at an annual salary of $42K, this career choice requires interaction across multiple departments to create promotional programs and events.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Promotions director vs marketing director salary

Promotions directors and marketing directors have different pay scales, as shown below.

	Promotions Director	Marketing Director
Average salary	$90,074	$114,906
Salary range	Between $56,000 And $143,000	Between $68,000 And $193,000
Highest paying City	Redwood City, CA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Bonneville International	Brookfield Properties
Best paying industry	Media	Manufacturing

Differences between promotions director and marketing director education

There are a few differences between a promotions director and a marketing director in terms of educational background:

	Promotions Director	Marketing Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Communication	Business
Most common college	Northwestern University	University of Georgia

Promotions director vs marketing director demographics

Here are the differences between promotions directors' and marketing directors' demographics:

	Promotions Director	Marketing Director
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between promotions director and marketing director duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Promotions director vs marketing director skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Promotions Director
Promotions Director vs Marketing Director

Updated January 8, 2025

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